DRAG DROP -
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

You are an event coordinator creating a multi-day tradeshow event.
You need to set up an event team and associate it to the event.
Which two types of records can you add as an event team member? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Contact

B. Customer

C. User

D. Account

You are a functional consultant working with Dynamics 365 Customer Voice.
You are tasked with planning a survey that will be distributed for anonymous response.
Which action is required during survey variable configuration to capture the Email of the anonymous respondent?

A. Enable the Anonymous responses in the distribution settings.

B. Turn on track email in the distribution settings.

C. Add the Email variable in the Personalization customization.

D. Turn on the toggle for Save value in the Email variable.

Overview. General overview -
You are working at the non-profit foundation as one of the Microsoft Power Platform consultants in their Global and European Area Office in Amsterdam, the Netherlands.
The foundation's vision is to “Engage in a digital habi-verse.” Their idea is to reach out to the public, in particular the younger generation, by immersing animals and habitats in the digital metaverse.
Their goal is to connect and create awareness of actual non-digital wildlife.
Overview. Organization -
Headquartered in Amsterdam, the foundation has national offices all around the world.
All the national offices are responsible for fundraising, as well as establishing a local donor, ambassador, and volunteer community. The foundation s headquarters (HQ) supports the national offices with IT platforms and templates. HQ also provides services around finance, customer service, and marketing.
Funds are allocated to metaverse initiatives selected by HQ or donated to other supporting programs and causes.
Examples of recently supported programs:
•	Funded an initiative from a fitness app to introduce animals to their in-app fitness challenges. Runners could compare their times to different animals or do a “live" sprint or activity against them.
•	Supported a Roblox gaming project where a wildlife sanctuary was digitally duplicated. With actual animals being tracked, gamers can see their digital avatars move around the digital sanctuary in real -time, and make donations through the Robux digital currency.
Overview. IT environment -
The foundation relies on Microsoft technologies throughout their organization. The foundation uses Microsoft Cloud for Nonprofit, that is predominantly based on Microsoft Dynamics 365 and the Power Platform.
Although the foundation limits customizations and relies on standard functionality, there are some relevant configurations:
•	Dynamics 365 is extended with the Microsoft Common Data Model for Nonprofits.
•	Unless otherwise stated, no customizations have been made to forms or views.
•	The foundation prefers to not create new workflows or additional automated processes.
•	There is an integration with their finance solution. For this, many entities require a mandatory Cost Center allocation field. These entities include events, campaigns, and donor commitments.
•	All countries/regions and offices work within the same Dynamics 365 tenant and environment. To secure and segregate data, business unit hierarchies and security roles are configured.
The Dynamics 365 Marketing module is used for journey orchestration and engagement to send email, SMS, and push messages.
•	Microsoft Power Pages is used for the foundation's online volunteer and event portals.
•	For SMS messaging, Twilio has been configured as a SMS provider in Dynamics 365 Marketing.
•	Business Process flows are used for events, campaigns, opportunities and leads. To ensure a good user experience, mandatory fields for creation should be part of the first process step.
•	There are numerous processes automated through Power Automate. For example: o	All new users are created as contacts. o	Submitted form information is copied and registered on master entities. o	Task activities can be created from real-time campaigns for employees.
New initiative and scenario. Background information
The foundation has set up a basic event template and configuration to support national initiatives. As part of the event process, each event uses individual segment-based journeys for inviting audiences. Common actions such as registrations and check-ins use a single journey per default Marketing trigger.
The foundation s newest initiative is to use outdoor music festivals to create awareness and attract new donors and volunteers. For these large complex events, the management and coordination of the events will initially be done by a dedicated HQ team.
The goal is to have a large presence in public spaces where people are engaged with examples of supported projects, compelling speaker sessions, and silent virtual reality (VR) disco. The music from the stages can be heard and experienced in a virtual, wildlife-packed rainforest. At the physical event location, visitors can use Microsoft Power Apps to donate and join the community.
You need to support the new event scrum team as a scrum developer. The foundation recently completed its first pilot event at a large outdoor music festival in Amsterdam.
Together with the team, you are reviewing the results as you prepare for the next festival in Buenos Aires, Brazil.
New initiative and scenario. Event design principles
Set up and design principles for new events are as follows:
•	Event management and engagement is conducted through the real-time marketing module in Dynamics 365 Marketing.
•	Event locations have a public area, as well as several spaces for event sessions and the silent VR disco.
•	To further promote the foundation and the event, VIPs are invited with the request to share and create social content. The invited VIPs are already linked ambassadors (constituents), but the foundation wants to expand their ambassador base through these events. VIPs will receive special event passes.
•	The event team consists of the foundation's employees, as well as volunteers. Their role is to facilitate the event, supply information, convert donations, and check people in during the sessions.
•	All national constituents of the event location are invited through an initial segment-based journey.
•	The content of all touchpoints must be engaging and include its own branding. A creative agency supported the foundation with custom HTML designs for templates according to the Dynamics 365 Marketing design principles.
•	Senior marketeers want to be included in the invitation journeys, but segments that include them have yet to be created.
•	Leads should be created from the event registrations.
•	Post-event surveys are sent out to registered and checked-in constituents that gave permission during the registration.
Issues and requests -
During the Amsterdam event retrospective, the team received the following feedback:
•	Content designers were unable to use the drag and drop editor of the imported emails.
•	Senior marketeers did not receive event invitations.
•	All registered contacts received a post-event experience survey invitation, even if they were not checked in at the event.
•	Registered contacts received two different confirmation emails.
•	When creating the event(s). the cost center field is mandatory, but difficult to find on the event form.
For the Buenos Aires event, the foundation decided to add some new design principles:
•	To raise funds, a contribution will be charged for session packages and the silent VR disco.
•	National ambassadors should receive a special SMS invitation to receive free VIP access to the sessions and silent VR disco.
•	Event team members must be onboarded through a Dynamics 365 Marketing journey.
In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.
What should you do?

A. Disable the full-page-edit mode in the email settings.

B. Add the HTML line to the section of the imported emails.

C. Enable the drag-and-drop feature for imported emails to YES in the email settings.

D. Ensure that the creative agency add … to the container blocks in the HTML.

Your organization recently implemented Microsoft Dynamics 365 Marketing. You are educating the marketing team on tools that are available to protect your senders' reputation, such as the backend suppression lists.
You need to recommend the backend suppression list that will prevent emails from being sent to certain domains known to be harmful to your senders' reputation.
Which backend suppression list should you recommend?

A. Pattern suppression

B. Hard bounce suppression

C. Email complaint suppression

D. Spam complaint suppression

DRAG DROP -
You are a marketing professional.
You need to create a subscription center marketing page that will include a subscription list you have already created. The marketing page will be reviewed by a colleague.
Which three actions should you perform in sequence, to create a Subscription center form? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

Your company recently installed the new real-time customer journey orchestration feature. While training marketing users, you explain that a Company Address placeholder and an Unsubscribe link are automatically added to the email footer of real-time marketing emails.
One of the users asks if they can change this information based on specific target groups.
What should you tell this user?

A. They can edit the company address and preference URL only in the associated content settings. When they select Ready to send, the app will notify them if one of these parameters is missing and block the sending of the email.

B. They can edit the company address and preference URL only in the associated content settings. When they select Ready to send, the app will notify them if one of these parameters is missing but it will not block the sending of the email.

C. They can edit the company address and preference URL directly from the email editor. When they select Ready to send, the app will notify them if one of these parameters is missing but it will not block the sending of the email.

D. They can edit the company address and preference URL directly from the email editor. When they select Ready to send, the app will notify them if one of these parameters is missing and block the sending of the email.

DRAG DROP -
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/ example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

DRAG DROP -
You are a functional consultant. You need to edit a live web page that contains a form used for holiday offers. The page, and form, are visible to the outside world.
Which five steps, in sequence, are needed to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP
-
You are creating a segment based on a combination four other segments: Segment A, Segment B, Segment C and Segment D.
The marketing director wants you to define the membership of the new segment as follows:
•	Include all members of Segment B
•	Include all members of Segment C who are members of segment D
•	Exclude any members of Segment A
You need to combine the segments using the appropriate operators to satisfy the marketing director's criteria.
Which segment name or operator type applies in each segment block and query operator?
To answer, drag the appropriate segment name or operator type to the correct empty segment blocks and query operators in the answer area. Each segment name will be used once. Each operator type may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
 

You are a Dynamics 365 functional consultant.
Your company hosts multiple events. Some of the event information can be standardized into an event template.
Which three settings can be used in a standard event template? Each correct answer presents a complete solution.

A. Event passes

B. Event payment

C. Event sessions and speakers

D. Event team members

E. Event venues

DRAG DROP -
You are a Dynamics 365 Marketing functional consultant.
You are setting up conditions for a lead-scoring model.
Which categories should you use during the configuration? To answer, drag the appropriate category to the correct condition. Each category may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

Your company wants to send out an SMS text message to confirm a customer's purchase using a real-time journey.
You need to set the correct designation type.
What should you do?

A. Within the real-time journey text message tile, set the designation to Transactional.

B. Within the text messaging editor for Text Messages, set the designation to Transactional.

C. Within the real-time journey text message tile, set the designation to Commercial.

D. Within the text messaging editor for Text Messages, set the designation to Commercial.

DRAG DROP -
Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged as Sales Ready.
To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent out the link through email for responses.
You want to understand the outcome from the Satisfaction Metrics report and identify the metrics created by default in Dynamics.
For the metrics, what are the three charts created by default in Dynamics? Each correct answer presents a complete solution.

A. Respondents – tracked and anonymous

B. Sentiment

C. Net Promoter Score

D. Total Responses

E. CSAT

You are a functional consultant analyzing the insights of the Marketing Page available in Dynamics 365 Marketing to collect data for a management presentation.
Which element should you analyze to obtain information on the number of times the page was opened?

A. Visits

B. Interactions

C. Overview

D. Submissions

You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?

A. Journey Form

B. Forward to a friend Form

C. Landing Page Form

D. Subscription Page Form

DRAG DROP -
You need to create a Global Customer Survey to capture the responses from your customers.
You need to make sure that Contoso's focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.
Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

The legal department in your company indicates that new contacts *cannot* receive commercial tagged emails unless they opted in to receive them.
As part of the onboarding journey for new customers, you send a transactional email requesting that the customers opt in and informing them of the new privacy policy.
You need to be sure that you can send out the opt-in message without sending accidental commercial messages.
What do you need to set as default values on the preference attributes on a contact?

A. Bulk email is set to Allow.Email is set to Allow.

B. Bulk email is set to Allow.Email is set to Do not allow.

C. Bulk email is set to Do not allow.Email is set to Allow.

D. Bulk email is set to Do not allow.Email is set to Do not allow.

DRAG DROP -
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP -
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

You are a marketing manager.
You need to improve the open rates for your email campaigns.
The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient's preview pane of their email client.
Which action should you take?

A. Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.

B. Create a custom code element that holds the following HTML information and place it near the top of the email

C. Add the Preview Text to the subject field, preceded by a colon.

D. Use the Preview Text element, and drag it to the top of your email in the email designer.

Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe.
How should you define who receives this Customer Journey?

A. Create a Static segment.

B. Create a Segment Type.

C. Edit the contacts in database.

D. Create a Dynamic segment.

Overview. General overview -
You are a functional consultant at Litware, Inc. for Dynamics 365 Marketing. Your goals are to:
1.	Configure your environment to your company’s specific needs and usage, creating an environment that will allow the new Users to begin work creating Customer Journeys and other marketing efforts to countries in North America and Europe.
2.	Function as one of the marketing executives, specializing in compliance and adherence to company brand standards. Your role will include reviewing all marketing content before it is made publicly available.
General working hours for Litware, Inc. is 9AM to 6PM, Monday through Friday.
Overview. Users -
The new marketing executives will immediately begin to create Customer Journeys and use Customer Insights for reporting. There will be multiple Users in this role, and some will have additional privileges such as:
•	LinkedIn integration administration
•	Litmus Inbox Preview
•	GDPR Privacy administration
Some of the marketing executives will focus on creating web content, while others will focus on creating Marketing Emails and putting together Customer Journeys.
As the functional consultant, you will focus on:
•	assuring compliance with privacy practices
•	auditing subscriptions
•	ensuring all messaging adheres to your company’s brand standards
•	continually adjusting settings as necessary within the system
•	monitoring marketing pages to ensure content is current
•	investigating any blocked email and fixing issues, if possible
Overview. Compliance -
As the Litware marketing executives create a digital marketing library, you will be responsible for ensuring each marketing page is used appropriately and contains the required field values. Analyzing page performance will be a key element.
All marketing content must include the company logo, utilize the company colors (Green and Yellow), and have properly formatted sentence structure.
The following content must follow generally accepted grammar rules:
•	Landing Pages
•	Subscription Centers
•	Forward to a Friend
•	Voice of the Customer
•	Event management
•	Embedded Forms
All Marketing Pages with more than 5,000 views monthly must be reviewed quarterly to ensure content is updated and meets brand standards.
Existing environment. Dynamics 365 Marketing
This is a newly-installed system.
•	No Users (other than you) have been added.
•	There is no integration with any ERP system. An integration with LinkedIn and other social media sites must be configured.
•	No custom configuration has been performed, and this will be within your area of responsibility.
•	Your focus will be on ensuring your Dynamics 365 Marketing system is optimized for the type of marketing information Litware, Inc. needs to send out, and the results they want to analyze.
•	You and others will be responsible for creating Content Blocks and Customer Journey Templates that meet brand and company standards, which will be used in multiple ways in all marketing efforts.
•	All Lead Scoring Models will create new contacts in the database when the score is over 30.
Existing environment. Licensing -
Litware, Inc. has a total of 10 Dynamics 365 Marketing licenses, one of which is the functional consultant license.
As the functional consultant of the account, you will be responsible for ensuring your company does not exceed the limits of your current subscriptions / licenses.
Litware, Inc. does not want to add any new licenses or purchase any more storage.
No Marketing Emails have been sent yet, and there are no Contacts in your Marketing database.
Several social media accounts have been configured and authenticated. All postings are to be made Public, for the widest visibility.
Existing environment. Add-ins -
Litware, Inc. staff will utilize LinkedIn extensively for their marketing efforts.
It will be your responsibility to custom configure the LinkedIn integration, and to ensure all marketing messages meet the requirements necessary to market to LinkedIn Leads.
GDPR Privacy must be enacted on Customer Journeys for all recipients to comply with international laws, as Litware, Inc. has many contacts in Europe.
Each Contact in your database must be given clear directions as to how they can modify and disable the permissions they have given Litware, Inc, regarding contacting them.
This must be perpetually available.
Litware, Inc. wants to use artificial intelligence (AI) to maximize the effectiveness of all marketing efforts.
Your system has already been enabled to use the Smart Scheduler functionality.
Requirements. Planned changes -
You will need to add several Users, who will then become members of your marketing team, including giving them accurate privileges and security related to their roles.
Each User must be given the freedom to accomplish their tasks, and yet not given permission to use tools outside their area of responsibility.
As the marketing executives at Litware, Inc. begin creating the digital content they will need for their customer journeys, you must ensure all the forms and web pages match company brand standards and best practices.
Litware, Inc. needs to implement controls on all Customer Journeys that will send emails at times when recipients are most likely to open them.
All Customer Journeys need to include the ability to capture contact info for anyone who is not already in your database.
Any Contact who fails to open 5 email messages should be marked as “Do not email.”
Requirements. Analysis and reporting
When the marketing executives begin to report on outcomes with Customer Insights, your job as the functional consultant will be to create custom analytics with Power BI. This will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
Analysis and reporting is necessary for the following elements:
•	lead scoring models – to ensure scores over 30 are creating new contacts.
•	email insights – for unique opens and click-thru information.
•	website insights – to determine the most popular web pages.
•	marketing form interactions – to see which forms were submitted most frequently.
•	incomplete journeys – to identify messages that can be improved.
All emails marked as blocked need to be analyzed and grouped as to the reason for the block.
A custom entity called Building Location is used as a reference for every contact. All segments need to include sorting by this entity.
Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If the Contact stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts should be added to a new segment and retried on the first of the following month.
Requirements. Compliance and access
The use of Power BI will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
Activity templates will be used to provide follow-up with marketing Contacts as appropriate. You will be responsible for ensuring these are created in the system in a way that allows your Users to perform the tasks as assigned.
As digital content templates are developed, you will be responsible for ensuring each one complies with Litware, Inc.’s brand standards. In addition, you will need to be aware of known issues with specific email clients and avoid those problems.
All public content must comply with applicable national and international laws.
Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Marketing Emails should be sent from an individual, to avoid spam filters that block generic email addresses.
Requirements. Technical requirements
•	The current subscription includes a quota of 10,000 contacts; 100,000 Marketing email messages. You must ensure Litware, Inc. does not exceed these limits. You will need to report on your limits monthly to your manager.
•	For the GDPR privacy requirements for European recipients, it is your responsibility to ensure perpetual access to navigation sites that enable them to manage the permissions that govern Litware, Inc.’s permission to contact them, and ensure these sites are being visited as frequently as expected.
•	All marketing materials that are made publicly available through Litware, Inc. must meet privacy requirements. The Privacy Policy must be reviewed quarterly to ensure accuracy and compliance with applicable laws.
•	Lead scoring will be based on the following:
o	Interaction with website content
o	Previous purchases from Litware, Inc.
o	Demographic details
Planned Event. Logistics -
This conference will be a 3-day live event with attendees registering with their email address.
•	Each attendee must indicate which track they wish to take. They are allowed to attend any class on that track during the event.
•	Each track will have 3 classes per session, each lasting 1.5 hours.
•	One staff member will be in each class to gather the names of all attendees.
•	All event information will be posted on the event website:
o	Basic Event Information
o	Tracks
o	Classes
o	Speakers
o	Event Schedule
o	Registration
o	Info about Passes
o	Webinar Link
•	Once the maximum number of registrations has been received, a waitlist will be managed that will automatically register attendees as space becomes available.
Planned Event. Speakers -
•	Most speakers will be compensated, and all will receive complimentary lodging and meals at the host hotel.
•	Some classes will require two smaller classrooms to be combined into one large room. Litware, Inc. staff will manage this process between sessions.
•	Each speaker is allowed to bring 1 additional person at no charge. The speakers have been told to send this extra person’s information to Litware, Inc. staff so that the person can be automatically registered for the Track where the speaker is scheduled.
Planned Event. Attendees -
•	The host hotel has rooms available for attendees on a first-come, first-served basis. There are a total of 40 rooms available.
•	In order to receive the conference room rate, they must register through the event’s marketing page.
•	Attendees who have attended previous events will receive a discounted registration rate: o	$10 for one prior event o	$25 for two prior events o	$50 for three prior events
•	Registrants were invited to this conference in response to contacting Litware, Inc. to start a Case with a complaint. Information about their Case will be used in email content.
•	The venue can accommodate a maximum of 148 attendees.
Planned Event. Sponsors -
•	Each Track will have a sponsor who must be acknowledged at the beginning of each day, during the Keynote Speech and on the website.
•	The conference is working with a new Sponsor, XL Company, to host the welcome tent.
•	The conference has a returning Sponsor, Megram Corp, who is sponsoring all of the branded pens and notepads available for attendees.
•	One Sponsor is ON24, who will be simulcasting the Management Track. They have performed this function previously and are well-versed in managing the event.
Planned Event. Communications -
•	Once a registration is received, the conference wants to send information to the registrant via email, giving them a detailed description of all the classes in their selected Track.
•	Once a simulcast registration is received, the conference wants to send information to the registrant via email, giving them the link to the webinar and a detailed description of all the classes in that Track.
•	One week after the end of the event, a survey must be sent out to each attendee, asking them about the event, the track they selected, and each individual class they attended. No survey will be sent to those who did not attend any classes.
•	There will be multiple marketing messages posted on LinkedIn about this event. Litware, Inc.’s preference is that these are scheduled to post during the business day when possible.
You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.
How many events will you set up?

A. Two events; one formatted as webinar and the other formatted as on-site only.

B. One event formatted as on-site only.

C. Two events; one formatted as simulcast and the other formatted as on-site only.

D. One event with Format set to Hybrid.

You are a Dynamics 365 Marketing functional consultant.
Marketing pages must conform to corporate branding standards. You need to ensure they all use the same style sheet.
How can you add the style sheet?

A. Add it to the Portal Settings.

B. Click on HTML in the Page Designer in the marketing pages.

C. Add it to the Portal Integration tab of the marketing page.

D. Add it to a content block, then add the content block to the marketing page.

DRAG DROP -
You are a Dynamics administrator that is setting up Dynamics for Marketing for your organization.
You need to configure Dynamics for Marketing to work with your webinar provider and create a webinar event.
Which four steps should you take, in sequence, to complete your task? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

You are creating a customer journey that sends an email newsletter to a subscription list advertising a limited time offer.
The customer journey start and end dates are May 24 through May 29. The customer journey is configured to send the email, wait one (1) week, then send a follow-up email reminding customers to take advantage of the offer in the newsletter.
Which error should you expect to see in the customer journey designer?

A. The Audience tile will give you an error saying the journey cannot proceed due to date misconfiguration.

B. The Newsletter Email tile will give you an error saying the email is being sent out of date range.

C. The Follow-up Email tie will give you an error saying it cannot be sent outside the specified journey date range.

D. The Wait tile will give you an error saying the tile is set to expire after the journey end date.

You are working with Microsoft Dynamics 365 Marketing.
The marketing department wants to know what information can be used to dynamically personalize email messages.
Which three types of items can be placed in a message as dynamic values? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Your company’s postal address

B. Social media links

C. Your company’s phone number

D. Values from a specific Case record

E. Subscription-center link

Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.

A. The Status on the marketing content must be Approval Required.

B. The User must be in the Marketing Oversight Team or be a Marketing Professional.

C. The Status on the marketing content must be Draft.

D. The User must be in the BU Admin Team or in the Marketing Oversight business unit.

You created and published an event to a Microsoft Dynamics 365 Portal site.
You need to restrict event registration to registered visitors only.
What should you do?

A. Set the auto-redirect URL to a login page when the event page is accessed.

B. Allow multiple attendees registration.

C. Enable must register indicator.

D. Disable anonymous registration.

Your company recently collected contact information from booth visitors at an industry conference. After the conference, you create a customer journey that emails the new contacts, inviting them to a webinar.
While your customer journey is still active, you want to identify reasons why some recipients fail to complete the journey.
What are two steps you should take? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Look for tiles in your journey that have logged users as Processing.

B. Look for tiles in your journey that have logged users as Stopped.

C. View the Incomplete journeys report to determine the possible reasons.

D. View Insights > Stopped Contacts to see emails the system failed to send due to technical problems.

DRAG DROP -
You are a marketing professional who is conducting training for a group of marketing trainees.
You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing.
Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

The marketing department wants to set up a real-time trigger-based journey to thank contacts who made a donation toward a specific cause. To achieve this, the donation process will initiate a Microsoft Dynamics 365 Marketing trigger. This process will include the URL of the individual hero banner of the cause.
You need to ensure that the image from the event trigger is added to the email and displays correctly.
Which two steps do you need to perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Add a predefined token where you use the URL field from the trigger as a personalization token. Then set the image as the label.

B. Add an image element, and open the HTML editor of the designer. Find the relevant image element, and replace the URL of the “src” attribute with {{image}}.

C. Within a text box, add the pre-defined token with the image field. This will add the {{image}} token into the text box and replace it with the hero banner.

D. Ensure the attribute name of the field with the URL is set to “image” when setting up the trigger.

DRAG DROP -
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP
-
You are a marketing administrator who is training a new marketer.
As you are training the new recruit on creating marketing forms, a validation error appears because a required design element type is missing.
Which design element type is required for Subscription Centers and Forward to a Friend pages? To answer, drag the design element type to the appropriate page. Each form option may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct match is worth one point.
 

The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company's account advertising an event.
Following ProseWare's standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

A. Schedule Time is set to tomorrow at 9 am.

B. Post Visibility is set to Connections.

C. Schedule Time is set to immediate.

D. Post Visibility is set to Public.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a marketer at Contoso, Ltd. and you need to configure the marketing settings to comply with GDPR.
Solution: You specify the global double opt-in to “Yes” in the marketing settings.
Does this solution meet the goal?

A. Yes

B. No

You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?

A. Create a hotel record and then a hotel room allocation record for each room type.

B. Create a hotel record and then a single hotel room reservation record for all room types.

C. Create a hotel record and then a single hotel room allocation record for all room types.

D. Create a hotel record and then a hotel room reservation record for each room type.

Your company’s marketing department wants to standardize the URL links to the company’s social media site across all emails sent out.
Which social media URL can be set in the Content settings?

A. LinkedIn URL

B. Skype URL

C. Pinterest URL

D. WhatsApp URL

DRAG DROP
-
Overview. General overview
-
You are working at the non-profit foundation as one of the Microsoft Power Platform consultants in their Global and European Area Office in Amsterdam, the Netherlands.
The foundation's vision is to “Engage in a digital habi-verse.” Their idea is to reach out to the public, in particular the younger generation, by immersing animals and habitats in the digital metaverse.
Their goal is to connect and create awareness of actual non-digital wildlife.
Overview. Organization
-
Headquartered in Amsterdam, the foundation has national offices all around the world.
All the national offices are responsible for fundraising, as well as establishing a local donor, ambassador, and volunteer community. The foundation s headquarters (HQ) supports the national offices with IT platforms and templates. HQ also provides services around finance, customer service, and marketing.
Funds are allocated to metaverse initiatives selected by HQ or donated to other supporting programs and causes.
Examples of recently supported programs:
•	Funded an initiative from a fitness app to introduce animals to their in-app fitness challenges. Runners could compare their times to different animals or do a “live" sprint or activity against them.
•	Supported a Roblox gaming project where a wildlife sanctuary was digitally duplicated. With actual animals being tracked, gamers can see their digital avatars move around the digital sanctuary in real -time, and make donations through the Robux digital currency.
Overview. IT environment
-
The foundation relies on Microsoft technologies throughout their organization. The foundation uses Microsoft Cloud for Nonprofit, that is predominantly based on Microsoft Dynamics 365 and the Power Platform.
Although the foundation limits customizations and relies on standard functionality, there are some relevant configurations:
•	Dynamics 365 is extended with the Microsoft Common Data Model for Nonprofits.
•	Unless otherwise stated, no customizations have been made to forms or views.
•	The foundation prefers to not create new workflows or additional automated processes.
•	There is an integration with their finance solution. For this, many entities require a mandatory Cost Center allocation field. These entities include events, campaigns, and donor commitments.
•	All countries/regions and offices work within the same Dynamics 365 tenant and environment. To secure and segregate data, business unit hierarchies and security roles are configured.
The Dynamics 365 Marketing module is used for journey orchestration and engagement to send email, SMS, and push messages.
•	Microsoft Power Pages is used for the foundation's online volunteer and event portals.
•	For SMS messaging, Twilio has been configured as a SMS provider in Dynamics 365 Marketing.
•	Business Process flows are used for events, campaigns, opportunities and leads. To ensure a good user experience, mandatory fields for creation should be part of the first process step.
•	There are numerous processes automated through Power Automate. For example:
o	All new users are created as contacts.
o	Submitted form information is copied and registered on master entities.
o	Task activities can be created from real-time campaigns for employees.
New initiative and scenario. Background information
The foundation has set up a basic event template and configuration to support national initiatives. As part of the event process, each event uses individual segment-based journeys for inviting audiences. Common actions such as registrations and check-ins use a single journey per default Marketing trigger.
The foundation s newest initiative is to use outdoor music festivals to create awareness and attract new donors and volunteers. For these large complex events, the management and coordination of the events will initially be done by a dedicated HQ team.
The goal is to have a large presence in public spaces where people are engaged with examples of supported projects, compelling speaker sessions, and silent virtual reality (VR) disco. The music from the stages can be heard and experienced in a virtual, wildlife-packed rainforest. At the physical event location, visitors can use Microsoft Power Apps to donate and join the community.
You need to support the new event scrum team as a scrum developer. The foundation recently completed its first pilot event at a large outdoor music festival in Amsterdam.
Together with the team, you are reviewing the results as you prepare for the next festival in Buenos Aires, Brazil.
New initiative and scenario. Event design principles
Set up and design principles for new events are as follows:
•	Event management and engagement is conducted through the real-time marketing module in Dynamics 365 Marketing.
•	Event locations have a public area, as well as several spaces for event sessions and the silent VR disco.
•	To further promote the foundation and the event, VIPs are invited with the request to share and create social content. The invited VIPs are already linked ambassadors (constituents), but the foundation wants to expand their ambassador base through these events. VIPs will receive special event passes.
•	The event team consists of the foundation's employees, as well as volunteers. Their role is to facilitate the event, supply information, convert donations, and check people in during the sessions.
•	All national constituents of the event location are invited through an initial segment-based journey.
•	The content of all touchpoints must be engaging and include its own branding. A creative agency supported the foundation with custom HTML designs for templates according to the Dynamics 365 Marketing design principles.
•	Senior marketeers want to be included in the invitation journeys, but segments that include them have yet to be created.
•	Leads should be created from the event registrations.
•	Post-event surveys are sent out to registered and checked-in constituents that gave permission during the registration.
Issues and requests
-
During the Amsterdam event retrospective, the team received the following feedback:
•	Content designers were unable to use the drag and drop editor of the imported emails.
•	Senior marketeers did not receive event invitations.
•	All registered contacts received a post-event experience survey invitation, even if they were not checked in at the event.
•	Registered contacts received two different confirmation emails.
•	When creating the event(s). the cost center field is mandatory, but difficult to find on the event form.
For the Buenos Aires event, the foundation decided to add some new design principles:
•	To raise funds, a contribution will be charged for session packages and the silent VR disco.
•	National ambassadors should receive a special SMS invitation to receive free VIP access to the sessions and silent VR disco.
•	Event team members must be onboarded through a Dynamics 365 Marketing journey.
You are building the journey for national ambassadors at the event in Buenos Aires.
What is the correct configuration for your journey canvas? To answer, drag the appropriate journey steps to the correct location in the answer area. Each journey step may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
 

You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. image element

B. divider element

C. text element

D. form element

You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month

B. the total number of emails that your company has sent this month and the total number of emails remaining in the month

C. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription

D. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription

E. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month

You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.
You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and customers.
Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Customer

B. User

C. Contact

D. Account

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?

A. Yes

B. No

Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Web interactions

B. Event interactions

C. Survey interactions

D. Appointment interactions

E. Telephone interactions

You are a functional consultant in the midst of configuring Dynamics 365 Marketing for an event.
Your manager gives you a list of sponsors and their items. You need to record the information in the system.
What should you do?

A. Create the sponsors in Accounts, and add their items in Equipment. Then, add the relationship into the event.

B. Create the sponsors in Events Sponsorships. In Sponsorship Type, select Equipment and add their items as the details.

C. Create the sponsors in Accounts, and add their items in Products. Then, add the relationship into the event.

D. Create the sponsors in Events Sponsorships, and add their items in Sponsorships Articles.

DRAG DROP -
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? (Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.
Select and Place:
 

You are creating a new outbound journey that will create a lead when a contact has opened the welcome email, and registered to attend the Widget 9000 announcement event.
You need to configure the If/Then tile, and include both the email and event sources for the condition.
What should you do?

A. In the marketing email, add the event as a property. The If/Then tile will have both sources as options.

B. In the If/Then tile, add the event as a source. The email will already exist as a source.

C. In the journey, add the event tile. The If/Then tile will have both sources as options.

D. In the email tile, add the webinar event as an email element. The if/then tile will have both sources as options.

Your marketing department created a recurring outbound customer journey so the contacts are reprocessed at regular intervals during the active period. The marketing manager indicates that the customer journey with a future end date has been in a Stopped state.
The marketing manager wants to enable the contacts to continue being reprocessed in the journey.
What should you do?

A. Update the recurring interval.

B. Manually update the state to Live.

C. Select Check for Errors and then select Go Live.

D. Increase the Iterations count value.

Overview. General overview -
You are working at the non-profit foundation as one of the Microsoft Power Platform consultants in their Global and European Area Office in Amsterdam, the Netherlands.
The foundation's vision is to “Engage in a digital habi-verse.” Their idea is to reach out to the public, in particular the younger generation, by immersing animals and habitats in the digital metaverse.
Their goal is to connect and create awareness of actual non-digital wildlife.
Overview. Organization -
Headquartered in Amsterdam, the foundation has national offices all around the world.
All the national offices are responsible for fundraising, as well as establishing a local donor, ambassador, and volunteer community. The foundation s headquarters (HQ) supports the national offices with IT platforms and templates. HQ also provides services around finance, customer service, and marketing.
Funds are allocated to metaverse initiatives selected by HQ or donated to other supporting programs and causes.
Examples of recently supported programs:
•	Funded an initiative from a fitness app to introduce animals to their in-app fitness challenges. Runners could compare their times to different animals or do a “live" sprint or activity against them.
•	Supported a Roblox gaming project where a wildlife sanctuary was digitally duplicated. With actual animals being tracked, gamers can see their digital avatars move around the digital sanctuary in real -time, and make donations through the Robux digital currency.
Overview. IT environment -
The foundation relies on Microsoft technologies throughout their organization. The foundation uses Microsoft Cloud for Nonprofit, that is predominantly based on Microsoft Dynamics 365 and the Power Platform.
Although the foundation limits customizations and relies on standard functionality, there are some relevant configurations:
•	Dynamics 365 is extended with the Microsoft Common Data Model for Nonprofits.
•	Unless otherwise stated, no customizations have been made to forms or views.
•	The foundation prefers to not create new workflows or additional automated processes.
•	There is an integration with their finance solution. For this, many entities require a mandatory Cost Center allocation field. These entities include events, campaigns, and donor commitments.
•	All countries/regions and offices work within the same Dynamics 365 tenant and environment. To secure and segregate data, business unit hierarchies and security roles are configured.
The Dynamics 365 Marketing module is used for journey orchestration and engagement to send email, SMS, and push messages.
•	Microsoft Power Pages is used for the foundation's online volunteer and event portals.
•	For SMS messaging, Twilio has been configured as a SMS provider in Dynamics 365 Marketing.
•	Business Process flows are used for events, campaigns, opportunities and leads. To ensure a good user experience, mandatory fields for creation should be part of the first process step.
•	There are numerous processes automated through Power Automate. For example: o	All new users are created as contacts. o	Submitted form information is copied and registered on master entities. o	Task activities can be created from real-time campaigns for employees.
New initiative and scenario. Background information
The foundation has set up a basic event template and configuration to support national initiatives. As part of the event process, each event uses individual segment-based journeys for inviting audiences. Common actions such as registrations and check-ins use a single journey per default Marketing trigger.
The foundation s newest initiative is to use outdoor music festivals to create awareness and attract new donors and volunteers. For these large complex events, the management and coordination of the events will initially be done by a dedicated HQ team.
The goal is to have a large presence in public spaces where people are engaged with examples of supported projects, compelling speaker sessions, and silent virtual reality (VR) disco. The music from the stages can be heard and experienced in a virtual, wildlife-packed rainforest. At the physical event location, visitors can use Microsoft Power Apps to donate and join the community.
You need to support the new event scrum team as a scrum developer. The foundation recently completed its first pilot event at a large outdoor music festival in Amsterdam.
Together with the team, you are reviewing the results as you prepare for the next festival in Buenos Aires, Brazil.
New initiative and scenario. Event design principles
Set up and design principles for new events are as follows:
•	Event management and engagement is conducted through the real-time marketing module in Dynamics 365 Marketing.
•	Event locations have a public area, as well as several spaces for event sessions and the silent VR disco.
•	To further promote the foundation and the event, VIPs are invited with the request to share and create social content. The invited VIPs are already linked ambassadors (constituents), but the foundation wants to expand their ambassador base through these events. VIPs will receive special event passes.
•	The event team consists of the foundation's employees, as well as volunteers. Their role is to facilitate the event, supply information, convert donations, and check people in during the sessions.
•	All national constituents of the event location are invited through an initial segment-based journey.
•	The content of all touchpoints must be engaging and include its own branding. A creative agency supported the foundation with custom HTML designs for templates according to the Dynamics 365 Marketing design principles.
•	Senior marketeers want to be included in the invitation journeys, but segments that include them have yet to be created.
•	Leads should be created from the event registrations.
•	Post-event surveys are sent out to registered and checked-in constituents that gave permission during the registration.
Issues and requests -
During the Amsterdam event retrospective, the team received the following feedback:
•	Content designers were unable to use the drag and drop editor of the imported emails.
•	Senior marketeers did not receive event invitations.
•	All registered contacts received a post-event experience survey invitation, even if they were not checked in at the event.
•	Registered contacts received two different confirmation emails.
•	When creating the event(s). the cost center field is mandatory, but difficult to find on the event form.
For the Buenos Aires event, the foundation decided to add some new design principles:
•	To raise funds, a contribution will be charged for session packages and the silent VR disco.
•	National ambassadors should receive a special SMS invitation to receive free VIP access to the sessions and silent VR disco.
•	Event team members must be onboarded through a Dynamics 365 Marketing journey.
You are reviewing the communication around event registrations.
You need to resolve the issue at the event in Amsterdam where registered contacts received two different confirmation emails.
Which two actions must you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Add FESTIVAL as Boolean on the event registration entity.

B. Set the appropriate journey conditions on the journey s using the MARKETING EVENT REGISTRATION CREATED trigger.

C. Add FESTIVAL as Event Type on the event entity.

D. Set the appropriate attribute branch conditions in the journey using the MARKETING EVENT REGISTRATION CREATED trigger.