DRAG DROP
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You need to create a Content Settings set to be used with all marketing emails.
Which elements are available to you? To answer, drag the appropriate availability indicator to the correct element. Each availability indicator may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
 

You create a customer journey to send an Event registration Invite to a segment of customers in a specific country/region. You confirm that you selected the correct Marketing Email record with the correct language, and that you are using the correct Segment while creating the customer journey.
As part of going live with your customer journey, you select Check for Errors in the command bar.
Which three checks does this command perform? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Checks for common errors and shows an error message with advice for fixing them.

B. Ensures all required marketing emails and pages are assigned and published.

C. Ensures all required target segment(s) meet your goals.

D. Performs language checks to ensure localization.

E. Checks to ensure prerequisites are met.

F. Checks for active links to the marketing services that host your email messages.

Overview. General overview -
You are a functional consultant at Litware, Inc. for Dynamics 365 Marketing. Your goals are to:
1.	Configure your environment to your company’s specific needs and usage, creating an environment that will allow the new Users to begin work creating Customer Journeys and other marketing efforts to countries in North America and Europe.
2.	Function as one of the marketing executives, specializing in compliance and adherence to company brand standards. Your role will include reviewing all marketing content before it is made publicly available.
General working hours for Litware, Inc. is 9AM to 6PM, Monday through Friday.
Overview. Users -
The new marketing executives will immediately begin to create Customer Journeys and use Customer Insights for reporting. There will be multiple Users in this role, and some will have additional privileges such as:
•	LinkedIn integration administration
•	Litmus Inbox Preview
•	GDPR Privacy administration
Some of the marketing executives will focus on creating web content, while others will focus on creating Marketing Emails and putting together Customer Journeys.
As the functional consultant, you will focus on:
•	assuring compliance with privacy practices
•	auditing subscriptions
•	ensuring all messaging adheres to your company’s brand standards
•	continually adjusting settings as necessary within the system
•	monitoring marketing pages to ensure content is current
•	investigating any blocked email and fixing issues, if possible
Overview. Compliance -
As the Litware marketing executives create a digital marketing library, you will be responsible for ensuring each marketing page is used appropriately and contains the required field values. Analyzing page performance will be a key element.
All marketing content must include the company logo, utilize the company colors (Green and Yellow), and have properly formatted sentence structure.
The following content must follow generally accepted grammar rules:
•	Landing Pages
•	Subscription Centers
•	Forward to a Friend
•	Voice of the Customer
•	Event management
•	Embedded Forms
All Marketing Pages with more than 5,000 views monthly must be reviewed quarterly to ensure content is updated and meets brand standards.
Existing environment. Dynamics 365 Marketing
This is a newly-installed system.
•	No Users (other than you) have been added.
•	There is no integration with any ERP system. An integration with LinkedIn and other social media sites must be configured.
•	No custom configuration has been performed, and this will be within your area of responsibility.
•	Your focus will be on ensuring your Dynamics 365 Marketing system is optimized for the type of marketing information Litware, Inc. needs to send out, and the results they want to analyze.
•	You and others will be responsible for creating Content Blocks and Customer Journey Templates that meet brand and company standards, which will be used in multiple ways in all marketing efforts.
•	All Lead Scoring Models will create new contacts in the database when the score is over 30.
Existing environment. Licensing -
Litware, Inc. has a total of 10 Dynamics 365 Marketing licenses, one of which is the functional consultant license.
As the functional consultant of the account, you will be responsible for ensuring your company does not exceed the limits of your current subscriptions / licenses.
Litware, Inc. does not want to add any new licenses or purchase any more storage.
No Marketing Emails have been sent yet, and there are no Contacts in your Marketing database.
Several social media accounts have been configured and authenticated. All postings are to be made Public, for the widest visibility.
Existing environment. Add-ins -
Litware, Inc. staff will utilize LinkedIn extensively for their marketing efforts.
It will be your responsibility to custom configure the LinkedIn integration, and to ensure all marketing messages meet the requirements necessary to market to LinkedIn Leads.
GDPR Privacy must be enacted on Customer Journeys for all recipients to comply with international laws, as Litware, Inc. has many contacts in Europe.
Each Contact in your database must be given clear directions as to how they can modify and disable the permissions they have given Litware, Inc, regarding contacting them.
This must be perpetually available.
Litware, Inc. wants to use artificial intelligence (AI) to maximize the effectiveness of all marketing efforts.
Your system has already been enabled to use the Smart Scheduler functionality.
Requirements. Planned changes -
You will need to add several Users, who will then become members of your marketing team, including giving them accurate privileges and security related to their roles.
Each User must be given the freedom to accomplish their tasks, and yet not given permission to use tools outside their area of responsibility.
As the marketing executives at Litware, Inc. begin creating the digital content they will need for their customer journeys, you must ensure all the forms and web pages match company brand standards and best practices.
Litware, Inc. needs to implement controls on all Customer Journeys that will send emails at times when recipients are most likely to open them.
All Customer Journeys need to include the ability to capture contact info for anyone who is not already in your database.
Any Contact who fails to open 5 email messages should be marked as “Do not email.”
Requirements. Analysis and reporting
When the marketing executives begin to report on outcomes with Customer Insights, your job as the functional consultant will be to create custom analytics with Power BI. This will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
Analysis and reporting is necessary for the following elements:
•	lead scoring models – to ensure scores over 30 are creating new contacts.
•	email insights – for unique opens and click-thru information.
•	website insights – to determine the most popular web pages.
•	marketing form interactions – to see which forms were submitted most frequently.
•	incomplete journeys – to identify messages that can be improved.
All emails marked as blocked need to be analyzed and grouped as to the reason for the block.
A custom entity called Building Location is used as a reference for every contact. All segments need to include sorting by this entity.
Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If the Contact stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts should be added to a new segment and retried on the first of the following month.
Requirements. Compliance and access
The use of Power BI will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
Activity templates will be used to provide follow-up with marketing Contacts as appropriate. You will be responsible for ensuring these are created in the system in a way that allows your Users to perform the tasks as assigned.
As digital content templates are developed, you will be responsible for ensuring each one complies with Litware, Inc.’s brand standards. In addition, you will need to be aware of known issues with specific email clients and avoid those problems.
All public content must comply with applicable national and international laws.
Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Marketing Emails should be sent from an individual, to avoid spam filters that block generic email addresses.
Requirements. Technical requirements
•	The current subscription includes a quota of 10,000 contacts; 100,000 Marketing email messages. You must ensure Litware, Inc. does not exceed these limits. You will need to report on your limits monthly to your manager.
•	For the GDPR privacy requirements for European recipients, it is your responsibility to ensure perpetual access to navigation sites that enable them to manage the permissions that govern Litware, Inc.’s permission to contact them, and ensure these sites are being visited as frequently as expected.
•	All marketing materials that are made publicly available through Litware, Inc. must meet privacy requirements. The Privacy Policy must be reviewed quarterly to ensure accuracy and compliance with applicable laws.
•	Lead scoring will be based on the following:
o	Interaction with website content
o	Previous purchases from Litware, Inc.
o	Demographic details
Planned Event. Logistics -
This conference will be a 3-day live event with attendees registering with their email address.
•	Each attendee must indicate which track they wish to take. They are allowed to attend any class on that track during the event.
•	Each track will have 3 classes per session, each lasting 1.5 hours.
•	One staff member will be in each class to gather the names of all attendees.
•	All event information will be posted on the event website:
o	Basic Event Information
o	Tracks
o	Classes
o	Speakers
o	Event Schedule
o	Registration
o	Info about Passes
o	Webinar Link
•	Once the maximum number of registrations has been received, a waitlist will be managed that will automatically register attendees as space becomes available.
Planned Event. Speakers -
•	Most speakers will be compensated, and all will receive complimentary lodging and meals at the host hotel.
•	Some classes will require two smaller classrooms to be combined into one large room. Litware, Inc. staff will manage this process between sessions.
•	Each speaker is allowed to bring 1 additional person at no charge. The speakers have been told to send this extra person’s information to Litware, Inc. staff so that the person can be automatically registered for the Track where the speaker is scheduled.
Planned Event. Attendees -
•	The host hotel has rooms available for attendees on a first-come, first-served basis. There are a total of 40 rooms available.
•	In order to receive the conference room rate, they must register through the event’s marketing page.
•	Attendees who have attended previous events will receive a discounted registration rate: o	$10 for one prior event o	$25 for two prior events o	$50 for three prior events
•	Registrants were invited to this conference in response to contacting Litware, Inc. to start a Case with a complaint. Information about their Case will be used in email content.
•	The venue can accommodate a maximum of 148 attendees.
Planned Event. Sponsors -
•	Each Track will have a sponsor who must be acknowledged at the beginning of each day, during the Keynote Speech and on the website.
•	The conference is working with a new Sponsor, XL Company, to host the welcome tent.
•	The conference has a returning Sponsor, Megram Corp, who is sponsoring all of the branded pens and notepads available for attendees.
•	One Sponsor is ON24, who will be simulcasting the Management Track. They have performed this function previously and are well-versed in managing the event.
Planned Event. Communications -
•	Once a registration is received, the conference wants to send information to the registrant via email, giving them a detailed description of all the classes in their selected Track.
•	Once a simulcast registration is received, the conference wants to send information to the registrant via email, giving them the link to the webinar and a detailed description of all the classes in that Track.
•	One week after the end of the event, a survey must be sent out to each attendee, asking them about the event, the track they selected, and each individual class they attended. No survey will be sent to those who did not attend any classes.
•	There will be multiple marketing messages posted on LinkedIn about this event. Litware, Inc.’s preference is that these are scheduled to post during the business day when possible.
You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.
How many events will you set up?

A. Two events; one formatted as webinar and the other formatted as on-site only.

B. One event formatted as on-site only.

C. Two events; one formatted as simulcast and the other formatted as on-site only.

D. One event with Format set to Hybrid.

DRAG DROP
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Overview. General overview
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You are working at the non-profit foundation as one of the Microsoft Power Platform consultants in their Global and European Area Office in Amsterdam, the Netherlands.
The foundation's vision is to “Engage in a digital habi-verse.” Their idea is to reach out to the public, in particular the younger generation, by immersing animals and habitats in the digital metaverse.
Their goal is to connect and create awareness of actual non-digital wildlife.
Overview. Organization
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Headquartered in Amsterdam, the foundation has national offices all around the world.
All the national offices are responsible for fundraising, as well as establishing a local donor, ambassador, and volunteer community. The foundation s headquarters (HQ) supports the national offices with IT platforms and templates. HQ also provides services around finance, customer service, and marketing.
Funds are allocated to metaverse initiatives selected by HQ or donated to other supporting programs and causes.
Examples of recently supported programs:
•	Funded an initiative from a fitness app to introduce animals to their in-app fitness challenges. Runners could compare their times to different animals or do a “live" sprint or activity against them.
•	Supported a Roblox gaming project where a wildlife sanctuary was digitally duplicated. With actual animals being tracked, gamers can see their digital avatars move around the digital sanctuary in real -time, and make donations through the Robux digital currency.
Overview. IT environment
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The foundation relies on Microsoft technologies throughout their organization. The foundation uses Microsoft Cloud for Nonprofit, that is predominantly based on Microsoft Dynamics 365 and the Power Platform.
Although the foundation limits customizations and relies on standard functionality, there are some relevant configurations:
•	Dynamics 365 is extended with the Microsoft Common Data Model for Nonprofits.
•	Unless otherwise stated, no customizations have been made to forms or views.
•	The foundation prefers to not create new workflows or additional automated processes.
•	There is an integration with their finance solution. For this, many entities require a mandatory Cost Center allocation field. These entities include events, campaigns, and donor commitments.
•	All countries/regions and offices work within the same Dynamics 365 tenant and environment. To secure and segregate data, business unit hierarchies and security roles are configured.
The Dynamics 365 Marketing module is used for journey orchestration and engagement to send email, SMS, and push messages.
•	Microsoft Power Pages is used for the foundation's online volunteer and event portals.
•	For SMS messaging, Twilio has been configured as a SMS provider in Dynamics 365 Marketing.
•	Business Process flows are used for events, campaigns, opportunities and leads. To ensure a good user experience, mandatory fields for creation should be part of the first process step.
•	There are numerous processes automated through Power Automate. For example:
o	All new users are created as contacts.
o	Submitted form information is copied and registered on master entities.
o	Task activities can be created from real-time campaigns for employees.
New initiative and scenario. Background information
The foundation has set up a basic event template and configuration to support national initiatives. As part of the event process, each event uses individual segment-based journeys for inviting audiences. Common actions such as registrations and check-ins use a single journey per default Marketing trigger.
The foundation s newest initiative is to use outdoor music festivals to create awareness and attract new donors and volunteers. For these large complex events, the management and coordination of the events will initially be done by a dedicated HQ team.
The goal is to have a large presence in public spaces where people are engaged with examples of supported projects, compelling speaker sessions, and silent virtual reality (VR) disco. The music from the stages can be heard and experienced in a virtual, wildlife-packed rainforest. At the physical event location, visitors can use Microsoft Power Apps to donate and join the community.
You need to support the new event scrum team as a scrum developer. The foundation recently completed its first pilot event at a large outdoor music festival in Amsterdam.
Together with the team, you are reviewing the results as you prepare for the next festival in Buenos Aires, Brazil.
New initiative and scenario. Event design principles
Set up and design principles for new events are as follows:
•	Event management and engagement is conducted through the real-time marketing module in Dynamics 365 Marketing.
•	Event locations have a public area, as well as several spaces for event sessions and the silent VR disco.
•	To further promote the foundation and the event, VIPs are invited with the request to share and create social content. The invited VIPs are already linked ambassadors (constituents), but the foundation wants to expand their ambassador base through these events. VIPs will receive special event passes.
•	The event team consists of the foundation's employees, as well as volunteers. Their role is to facilitate the event, supply information, convert donations, and check people in during the sessions.
•	All national constituents of the event location are invited through an initial segment-based journey.
•	The content of all touchpoints must be engaging and include its own branding. A creative agency supported the foundation with custom HTML designs for templates according to the Dynamics 365 Marketing design principles.
•	Senior marketeers want to be included in the invitation journeys, but segments that include them have yet to be created.
•	Leads should be created from the event registrations.
•	Post-event surveys are sent out to registered and checked-in constituents that gave permission during the registration.
Issues and requests
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During the Amsterdam event retrospective, the team received the following feedback:
•	Content designers were unable to use the drag and drop editor of the imported emails.
•	Senior marketeers did not receive event invitations.
•	All registered contacts received a post-event experience survey invitation, even if they were not checked in at the event.
•	Registered contacts received two different confirmation emails.
•	When creating the event(s). the cost center field is mandatory, but difficult to find on the event form.
For the Buenos Aires event, the foundation decided to add some new design principles:
•	To raise funds, a contribution will be charged for session packages and the silent VR disco.
•	National ambassadors should receive a special SMS invitation to receive free VIP access to the sessions and silent VR disco.
•	Event team members must be onboarded through a Dynamics 365 Marketing journey.
Preparations for the Buenos Aires event are now complete, and the event is in progress.
During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VIP for the remainder of the event.
The event coordinator accesses Dynamics 365 Marketing to “promote” the influencer.
Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
 

DRAG DROP -
You are a functional consultant at Contoso, Ltd. Your company has a current Dynamics 365 Marketing instance and would like to migrate to a new instance. In order to save time, management has decided to replicate the current instance configuration and data using the Configuration Migration tool for Dynamics 365.
You have to validate that both instances (source and destination) are on the same version, and then perform the transfer.
Which four steps must you take, in sequence, to achieve your goal? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP -
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

You are a marketing professional for AdventureWorks Cycles. You want to create a new subscription form with a new subscription list.
You have created the new subscription list, but must be able to see the subscription list selection in the designer toolbox.
When creating the new form, which form type must you select to meet the condition?

A. Landing Page

B. Event Form

C. Forward to a Friend

D. Subscription Center

You are a marketing analyst at Contoso, Ltd. The sales manager surveyed the current customers regarding their satisfaction level with their last support call.
The sales manager wants to review individual responses to each question on a survey.
After selecting the survey name in the Reports section of Microsoft Dynamics 365 Customer Voice, what are two ways to obtain survey responses? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Double-click a respondent’s name to see their individual responses.

B. Select Respondents, and then select the survey name to display all responses.

C. Navigate to display a graphical representation of all responses.

D. Select Export All in the report, and all responses are downloaded in a CSV file.

You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other countries/regions and you need to translate one of your English surveys into French.
Which step should you take to translate the survey so that all of your existing segments and journeys remain intact?

A. Update the existing survey, and translate the labels to French.

B. Clone the survey, and translate all labels to French.

C. Set the form to multilingual, add French, and then translate the labels.

D. Create a branched survey that asks the language preference. Then, display the appropriate translated section.

DRAG DROP -
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

You are creating a new marketing page showing a holiday offer.
You have completed your page, and now you want it to be viewable by everyone on the Internet.
Which action should you perform to accomplish your goal?

A. Press the Save button.

B. Press the Activate button.

C. Press the Publish button.

D. Press the Go Live button.

You are a Dynamics 365 Marketing functional consultant.
You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns.
To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.
Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.

A. Create Contacts in Demo Data of Marketing Settings.

B. Create contacts manually in the Leads section of Dynamics 365 Marketing.

C. Import contacts from an Excel file.

D. Create contacts manually in the Contacts section of Dynamics 365 Marketing.

You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.
Which field type should you use?

A. Single Line on the Text

B. Floating Point Number

C. Whole Number

D. Decimal Number

You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use.
Which pieces of information will help you decide which template to use?

A. Target, Recurrence, Purpose, Name

B. Purpose, Target, Recurrence, Description

C. Language, Purpose, Target, Recurrence

D. Language, Owner, Target, Recurrence

DRAG DROP
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Case study
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This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study
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To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization
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Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site training across Europe, North America, and Japan. They have won several awards throughout their 20-year span in the training industry.
Contoso offers trainings in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps, Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused Marketing Campaigns based on the operating region, in order to meet the local market demands. They use in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso’s business was 70% on-site and 30% online, and their marketing efforts were in line with this model. Almost 35% of their total business revenue comes from three countries/regions in Europe: Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021. As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365 Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment
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Contoso’s existing environment consists of the following applications:
•	Dynamics 365 Marketing
•	Dynamics 365 Sales - 120 Users
•	Custom Built Customer Service Portal
•	A Call Center application for the 24/7 Support Team
•	Custom build CRM Application for Lead and Sales Management
•	Office 365
•	SharePoint integrated with D365 Sales
•	Dynamics 365 App for Outlook
•	Microsoft Teams
The Marketing Team
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Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
•	1 - Chief Marketing Officer (Entire Organization)
•	1 - Vice President of Marketing (Entire Organization)
•	3 - Marketing Heads, one for each region (North America, Europe, and Japan)
•	6 - Marketing Managers, two for each region (North America, Europe, and Japan)
•	18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
•	1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
•	Customer Journeys
•	Customer Segmentation
•	Creating Email Templates
•	Creating Marketing Pages, Forms etc.
•	Event Management: Live Events and Webinars
•	Region-specific Marketing content generation
•	Customer Survey Management
•	Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
•	Managing customer journeys and fixing any issues.
•	Reviewing all marketing survey responses to measure customer satisfaction in real-time.
•	Capturing and analyzing customer and employee feedback.
•	Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365 Marketing application.
•	Building reports and dashboards, and presenting them to the Marketing department leadership using either the standard reports and dashboards, or using Power BI.
•	Helping the marketing team in the localization of their customer journeys and surveys based on the region they are working in.
Requirements
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Localization is the key
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Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden, and Norway.
Contoso wants to ensure that:
•	the customer journeys and surveys are executed in the local languages of the above-mentioned countries/regions.
•	the Marketing Heads and Marketing Managers are restricted to the information within their operating regions.
•	for some of the courses and events, special focus is placed on the above three countries/regions. The marketing team should create content and email templates, and design customer journeys accordingly.
•	reports and dashboards are built to give an overview of the region-specific marketing activities.
•	there is also a global dashboard available to Management.
Campaign localization is also required for Japan.
Other Critical Requirements
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Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera. They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
•	identify the days and times when each contact is most likely to be actively reading their email, and deliver their messages accordingly.
•	create customer journey templates which are region- and language-specific.
•	create effective inbound customer journeys so that the customers are included in the right channel based on their interactions.
•	create different activity templates that can be triggered based on the customer interaction and the region they belong to.
•	have the ability include specific surveys as part of the customer journey.
•	have the ability to create multi-lingual surveys where the customer can choose their preferred language.
•	leverage some of the standard Power BI-based reports and dashboards to measure their marketing effectiveness and understand various performance metrics.
•	enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges
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These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
•	Time zone difference between different regions is causing major issues for their global campaigns resulting in minimal response rates.
•	Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their execution.
•	Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel work.
•	Outbound and inbound customer journeys always required monitoring by a group of marketing team members. The team members needed to segregate the interactions based on the channels and then manually include them into the correct segments.
•	User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of navigation and avoid moving between different applications to access information.
You need to create a customer journey that meets these requirements:
1.	Send an email to all customers in Sweden regarding an upcoming course demo.
2.	Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
 

DRAG DROP -
You are a functional consultant. You need to edit a live web page that contains a form used for holiday offers. The page, and form, are visible to the outside world.
Which five steps, in sequence, are needed to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP
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You are building a marketing email for your employer. Before you send the email, there are a number of things you must include in order to pass the Dynamics 365 Marketing error checker.
Which of these items are required and which are simply best practices? To answer, drag the appropriate answer source to the correct email element. Each answer may be used once, or more than once. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
 

Your company’s landing page is a Microsoft Dynamics 365 Marketing page. Your manager would like that landing page to display the customer’s information as captured in the Dynamics 365 Marketing contact database.
Which two steps should you take in Dynamics 365 Marketing to achieve this? Each correct answer represents part of the solution.
NOTE: Each correct selection is worth one point.

A. In the personalized pages, add the desired fields to the allow list.

B. In the marketing page, uncomment the lines of the desired fields in the generated JavaScript code.

C. In the contact, set the desired fields’ “allow to display on marketing page list” to Yes.

D. In the landing page, set the desired fields as variable data parameters.

DRAG DROP
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You are a functional consultant working at a company that is running campaigns on LinkedIn.
You have been tasked with syncing leads from LinkedIn to Dynamics 365 Marketing.
You would like all leads acquired from your LinkedIn campaigns to create a new Lead and Contact record in Dynamics 365 Marketing. You do not want duplicates created when they are existing Leads and Contacts in the system.
Which five steps should you perform in sequence? To answer, move the appropriate steps from the list of steps to the answer area and arrange them in the correct order.
 

DRAG DROP -
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP -
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

The marketing department wants to set up a real-time trigger-based journey to thank contacts who made a donation toward a specific cause. To achieve this, the donation process will initiate a Microsoft Dynamics 365 Marketing trigger. This process will include the URL of the individual hero banner of the cause.
You need to ensure that the image from the event trigger is added to the email and displays correctly.
Which two steps do you need to perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Add a predefined token where you use the URL field from the trigger as a personalization token. Then set the image as the label.

B. Add an image element, and open the HTML editor of the designer. Find the relevant image element, and replace the URL of the “src” attribute with {{image}}.

C. Within a text box, add the pre-defined token with the image field. This will add the {{image}} token into the text box and replace it with the hero banner.

D. Ensure the attribute name of the field with the URL is set to “image” when setting up the trigger.

You are creating an email for an upcoming campaign. You collect all the information necessary for the email from the email marketing team.
You need to ensure the email marketing team have the minimum required information to set up the email.
Which two fields are required to set up an email? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Email From Name

B. From Address

C. Preview Text

D. Subject

DRAG DROP -
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

DRAG DROP -
You are a marketing administrator who is training a new marketer.
As you are training the new recruit on creating marketing forms, a validation error appears because a required design element type is missing.
Which design element type is required for Landing Pages and Forward to a Friend Pages? To answer, drag the design element type to the appropriate page. Each form option may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

Overview. General overview -
You are a functional consultant at Litware, Inc. for Dynamics 365 Marketing. Your goals are to:
1.	Configure your environment to your company’s specific needs and usage, creating an environment that will allow the new Users to begin work creating Customer Journeys and other marketing efforts to countries in North America and Europe.
2.	Function as one of the marketing executives, specializing in compliance and adherence to company brand standards. Your role will include reviewing all marketing content before it is made publicly available.
General working hours for Litware, Inc. is 9AM to 6PM, Monday through Friday.
Overview. Users -
The new marketing executives will immediately begin to create Customer Journeys and use Customer Insights for reporting. There will be multiple Users in this role, and some will have additional privileges such as:
•	LinkedIn integration administration
•	Litmus Inbox Preview
•	GDPR Privacy administration
Some of the marketing executives will focus on creating web content, while others will focus on creating Marketing Emails and putting together Customer Journeys.
As the functional consultant, you will focus on:
•	assuring compliance with privacy practices
•	auditing subscriptions
•	ensuring all messaging adheres to your company’s brand standards
•	continually adjusting settings as necessary within the system
•	monitoring marketing pages to ensure content is current
•	investigating any blocked email and fixing issues, if possible
Overview. Compliance -
As the Litware marketing executives create a digital marketing library, you will be responsible for ensuring each marketing page is used appropriately and contains the required field values. Analyzing page performance will be a key element.
All marketing content must include the company logo, utilize the company colors (Green and Yellow), and have properly formatted sentence structure.
The following content must follow generally accepted grammar rules:
•	Landing Pages
•	Subscription Centers
•	Forward to a Friend
•	Voice of the Customer
•	Event management
•	Embedded Forms
All Marketing Pages with more than 5,000 views monthly must be reviewed quarterly to ensure content is updated and meets brand standards.
Existing environment. Dynamics 365 Marketing
This is a newly-installed system.
•	No Users (other than you) have been added.
•	There is no integration with any ERP system. An integration with LinkedIn and other social media sites must be configured.
•	No custom configuration has been performed, and this will be within your area of responsibility.
•	Your focus will be on ensuring your Dynamics 365 Marketing system is optimized for the type of marketing information Litware, Inc. needs to send out, and the results they want to analyze.
•	You and others will be responsible for creating Content Blocks and Customer Journey Templates that meet brand and company standards, which will be used in multiple ways in all marketing efforts.
•	All Lead Scoring Models will create new contacts in the database when the score is over 30.
Existing environment. Licensing -
Litware, Inc. has a total of 10 Dynamics 365 Marketing licenses, one of which is the functional consultant license.
As the functional consultant of the account, you will be responsible for ensuring your company does not exceed the limits of your current subscriptions / licenses.
Litware, Inc. does not want to add any new licenses or purchase any more storage.
No Marketing Emails have been sent yet, and there are no Contacts in your Marketing database.
Several social media accounts have been configured and authenticated. All postings are to be made Public, for the widest visibility.
Existing environment. Add-ins -
Litware, Inc. staff will utilize LinkedIn extensively for their marketing efforts.
It will be your responsibility to custom configure the LinkedIn integration, and to ensure all marketing messages meet the requirements necessary to market to LinkedIn Leads.
GDPR Privacy must be enacted on Customer Journeys for all recipients to comply with international laws, as Litware, Inc. has many contacts in Europe.
Each Contact in your database must be given clear directions as to how they can modify and disable the permissions they have given Litware, Inc, regarding contacting them.
This must be perpetually available.
Litware, Inc. wants to use artificial intelligence (AI) to maximize the effectiveness of all marketing efforts.
Your system has already been enabled to use the Smart Scheduler functionality.
Requirements. Planned changes -
You will need to add several Users, who will then become members of your marketing team, including giving them accurate privileges and security related to their roles.
Each User must be given the freedom to accomplish their tasks, and yet not given permission to use tools outside their area of responsibility.
As the marketing executives at Litware, Inc. begin creating the digital content they will need for their customer journeys, you must ensure all the forms and web pages match company brand standards and best practices.
Litware, Inc. needs to implement controls on all Customer Journeys that will send emails at times when recipients are most likely to open them.
All Customer Journeys need to include the ability to capture contact info for anyone who is not already in your database.
Any Contact who fails to open 5 email messages should be marked as “Do not email.”
Requirements. Analysis and reporting
When the marketing executives begin to report on outcomes with Customer Insights, your job as the functional consultant will be to create custom analytics with Power BI. This will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
Analysis and reporting is necessary for the following elements:
•	lead scoring models – to ensure scores over 30 are creating new contacts.
•	email insights – for unique opens and click-thru information.
•	website insights – to determine the most popular web pages.
•	marketing form interactions – to see which forms were submitted most frequently.
•	incomplete journeys – to identify messages that can be improved.
All emails marked as blocked need to be analyzed and grouped as to the reason for the block.
A custom entity called Building Location is used as a reference for every contact. All segments need to include sorting by this entity.
Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If the Contact stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts should be added to a new segment and retried on the first of the following month.
Requirements. Compliance and access
The use of Power BI will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
Activity templates will be used to provide follow-up with marketing Contacts as appropriate. You will be responsible for ensuring these are created in the system in a way that allows your Users to perform the tasks as assigned.
As digital content templates are developed, you will be responsible for ensuring each one complies with Litware, Inc.’s brand standards. In addition, you will need to be aware of known issues with specific email clients and avoid those problems.
All public content must comply with applicable national and international laws.
Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Marketing Emails should be sent from an individual, to avoid spam filters that block generic email addresses.
Requirements. Technical requirements
•	The current subscription includes a quota of 10,000 contacts; 100,000 Marketing email messages. You must ensure Litware, Inc. does not exceed these limits. You will need to report on your limits monthly to your manager.
•	For the GDPR privacy requirements for European recipients, it is your responsibility to ensure perpetual access to navigation sites that enable them to manage the permissions that govern Litware, Inc.’s permission to contact them, and ensure these sites are being visited as frequently as expected.
•	All marketing materials that are made publicly available through Litware, Inc. must meet privacy requirements. The Privacy Policy must be reviewed quarterly to ensure accuracy and compliance with applicable laws.
•	Lead scoring will be based on the following:
o	Interaction with website content
o	Previous purchases from Litware, Inc.
o	Demographic details
Planned Event. Logistics -
This conference will be a 3-day live event with attendees registering with their email address.
•	Each attendee must indicate which track they wish to take. They are allowed to attend any class on that track during the event.
•	Each track will have 3 classes per session, each lasting 1.5 hours.
•	One staff member will be in each class to gather the names of all attendees.
•	All event information will be posted on the event website:
o	Basic Event Information
o	Tracks
o	Classes
o	Speakers
o	Event Schedule
o	Registration
o	Info about Passes
o	Webinar Link
•	Once the maximum number of registrations has been received, a waitlist will be managed that will automatically register attendees as space becomes available.
Planned Event. Speakers -
•	Most speakers will be compensated, and all will receive complimentary lodging and meals at the host hotel.
•	Some classes will require two smaller classrooms to be combined into one large room. Litware, Inc. staff will manage this process between sessions.
•	Each speaker is allowed to bring 1 additional person at no charge. The speakers have been told to send this extra person’s information to Litware, Inc. staff so that the person can be automatically registered for the Track where the speaker is scheduled.
Planned Event. Attendees -
•	The host hotel has rooms available for attendees on a first-come, first-served basis. There are a total of 40 rooms available.
•	In order to receive the conference room rate, they must register through the event’s marketing page.
•	Attendees who have attended previous events will receive a discounted registration rate: o	$10 for one prior event o	$25 for two prior events o	$50 for three prior events
•	Registrants were invited to this conference in response to contacting Litware, Inc. to start a Case with a complaint. Information about their Case will be used in email content.
•	The venue can accommodate a maximum of 148 attendees.
Planned Event. Sponsors -
•	Each Track will have a sponsor who must be acknowledged at the beginning of each day, during the Keynote Speech and on the website.
•	The conference is working with a new Sponsor, XL Company, to host the welcome tent.
•	The conference has a returning Sponsor, Megram Corp, who is sponsoring all of the branded pens and notepads available for attendees.
•	One Sponsor is ON24, who will be simulcasting the Management Track. They have performed this function previously and are well-versed in managing the event.
Planned Event. Communications -
•	Once a registration is received, the conference wants to send information to the registrant via email, giving them a detailed description of all the classes in their selected Track.
•	Once a simulcast registration is received, the conference wants to send information to the registrant via email, giving them the link to the webinar and a detailed description of all the classes in that Track.
•	One week after the end of the event, a survey must be sent out to each attendee, asking them about the event, the track they selected, and each individual class they attended. No survey will be sent to those who did not attend any classes.
•	There will be multiple marketing messages posted on LinkedIn about this event. Litware, Inc.’s preference is that these are scheduled to post during the business day when possible.
To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

A. Segments must include sorting by privacy requirements.

B. Segments should be Dynamic.

C. Segments should be Static.

D. Contacts blocked due to quotas will be added to a new segment.

E. Segments must include sorting by the Building Location entity.

DRAG DROP
-
You are creating a new site map for the marketing department. The site map must contain the navigation to the modules in Microsoft Dynamics 365 Marketing.
You need to use the model-driven app to configure the site map.
In which order should you perform the actions to add the site map into your solution? To answer, move all actions from the list of actions to the answer area, and arrange them in the correct order.
 

DRAG DROP
-
You need to create hierarchy relationships between two option fields in a marketing form.
Which four steps should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
 

DRAG DROP
-
You are a marketing professional who frequently creates and sends surveys to your company's customers.
You need to know various satisfaction metrics and their mapping to survey questions.
Which type of grouping is appropriate for each Net Promoter Score (NPS) satisfaction metric? To answer, drag the appropriate grouping to the correct satisfaction metric. Each grouping may be used once, more than once, or not at all You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct match is worth one point.
 

Your marketing department works with an audience acquisition firm to invite attendees to marketing webinars.
The audience acquisition firm displays statistics related to attendees on a dashboard on its partner portal. The Chief Marketing Officer for your company asks you to add a link to this dashboard directly to the navigation for your Microsoft Dynamics 365 Marketing app.
You need to select the appropriate subarea content type.
Which subarea content type should you select in the sitemap?

A. URL

B. Custom page

C. Dashboard

D. Web resource

You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this `ghost text`?

A. Label

B. Prefill

C. Default Value

D. Placeholder

The sales team needs guidance on adding Contacts to existing segments.
Which three statements accurately describe those process? Each answer represents a complete solution.

A. Those who do not have access to the segment entity cannot add a contact record to a segment.

B. A Contact can be added to a static segment while viewing the contact record.

C. A Contact can be added to several segments at once.

D. Those who do not have access to the segment entity can add a contact record to a segment.

E. A Contact can be added to a dynamic segment while viewing the contact record.

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.
Does this meet the goal?

A. Yes

B. No

Your company decides to set up a Lead Scoring model. They would like to score leads based on a condition.
Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. based on age

B. clicking on an email advertisement

C. an event for which the contact registered

D. based on zip code

Case study -
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study -
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization -
Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site training across Europe, North America, and Japan. They have won several awards throughout their 20-year span in the training industry.
Contoso offers trainings in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps, Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused Marketing Campaigns based on the operating region, in order to meet the local market demands. They use in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso’s business was 70% on-site and 30% online, and their marketing efforts were in line with this model. Almost 35% of their total business revenue comes from three countries/regions in Europe: Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021. As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365 Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment -
Contoso’s existing environment consists of the following applications:
•	Dynamics 365 Marketing
•	Dynamics 365 Sales - 120 Users
•	Custom Built Customer Service Portal
•	A Call Center application for the 24/7 Support Team
•	Custom build CRM Application for Lead and Sales Management
•	Office 365
•	SharePoint integrated with D365 Sales
•	Dynamics 365 App for Outlook
•	Microsoft Teams
The Marketing Team -
Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
•	1 - Chief Marketing Officer (Entire Organization)
•	1 - Vice President of Marketing (Entire Organization)
•	3 - Marketing Heads, one for each region (North America, Europe, and Japan)
•	6 - Marketing Managers, two for each region (North America, Europe, and Japan)
•	18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
•	1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
•	Customer Journeys
•	Customer Segmentation
•	Creating Email Templates
•	Creating Marketing Pages, Forms etc.
•	Event Management: Live Events and Webinars
•	Region-specific Marketing content generation
•	Customer Survey Management
•	Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
•	Managing customer journeys and fixing any issues.
•	Reviewing all marketing survey responses to measure customer satisfaction in real-time.
•	Capturing and analyzing customer and employee feedback.
•	Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365 Marketing application.
•	Building reports and dashboards, and presenting them to the Marketing department leadership using either the standard reports and dashboards, or using Power BI.
•	Helping the marketing team in the localization of their customer journeys and surveys based on the region they are working in.
Requirements -
Localization is the key -
Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden, and Norway.
Contoso wants to ensure that:
•	the customer journeys and surveys are executed in the local languages of the above-mentioned countries/regions.
•	the Marketing Heads and Marketing Managers are restricted to the information within their operating regions.
•	for some of the courses and events, special focus is placed on the above three countries/regions. The marketing team should create content and email templates, and design customer journeys accordingly.
•	reports and dashboards are built to give an overview of the region-specific marketing activities.
•	there is also a global dashboard available to Management.
Campaign localization is also required for Japan.
Other Critical Requirements -
Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera. They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
•	identify the days and times when each contact is most likely to be actively reading their email, and deliver their messages accordingly.
•	create customer journey templates which are region- and language-specific.
•	create effective inbound customer journeys so that the customers are included in the right channel based on their interactions.
•	create different activity templates that can be triggered based on the customer interaction and the region they belong to.
•	have the ability include specific surveys as part of the customer journey.
•	have the ability to create multi-lingual surveys where the customer can choose their preferred language.
•	leverage some of the standard Power BI-based reports and dashboards to measure their marketing effectiveness and understand various performance metrics.
•	enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges -
These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
•	Time zone difference between different regions is causing major issues for their global campaigns resulting in minimal response rates.
•	Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their execution.
•	Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel work.
•	Outbound and inbound customer journeys always required monitoring by a group of marketing team members. The team members needed to segregate the interactions based on the channels and then manually include them into the correct segments.
•	User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of navigation and avoid moving between different applications to access information.
You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.
You are looking through the gallery of existing customer journey templates to select the appropriate template.
Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

A. Description

B. Purpose

C. Name

D. Recurrence

E. Language

F. Owner

G. Target

DRAG DROP -
You have been asked to create a report that shows your company's customer journeys by status reason.
Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

You are a Dynamics 365 Marketing functional consultant.
You need to create a customer journey to capture responses. You complete all the configuration tasks in Dynamics 365 Marketing. However, upon monitoring the journey statistics you notice that nothing was triggered.
What should you do to fix this issue?

A. Publish the journey to go-live.

B. Enable an audit trail to capture the events.

C. Check the security role.

D. Enable logs to find the root cause.

Your company’s marketing department wants to standardize the URL links to the company’s social media site across all emails sent out.
Which social media URL can be set in the Content settings?

A. LinkedIn URL

B. Skype URL

C. Pinterest URL

D. WhatsApp URL

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?

A. Yes

B. No

DRAG DROP -
You need to create a Global Customer Survey to capture the responses from your customers.
You need to make sure that Contoso's focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.
Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

Contoso Ltd.'s marketing team recently started using Microsoft Dynamics 365 Marketing. The team is testing the insights for the Contact entity.
The team wants to understand what is included under web interactions.
Which three statements should you make? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Only the web pages and marketing pages that include a Dynamics 365 Marketing tracking script and were used in customer journeys.

B. Only interactions by known contacts; unknown contacts will be logged as anonymous.

C. Only the web pages and marketing pages for which the Generate Insights option is enabled.

D. Only the web pages from the website that include a Dynamics 365 Marketing tracking script.

E. Only the web pages and marketing pages that include a Dynamics 365 Marketing tracking script.

F. Only the web pages and marketing pages with a Dynamics 365 Marketing tracking script linked to a known contact.

You are a marketing analyst at Contoso, Ltd. The sales manager wants to post a Microsoft Dynamics 365 Customer Voice feedback survey on the company website.
The sales manager wants the entire survey to display statically in a page on the site.
What should you do?

A. Add the HTML source code for the survey to the web page.

B. Add the button embed code for the survey to the web page.

C. Add the inline embed code for the survey to the web page.

D. Add the pop-up window embed code for the survey to the web page.

You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?

A. Pre-fill Form

B. Survey Form

C. Journey Form

D. Subscription Center Form

The marketing department hired a new content designer to be in charge of email design and personalization.
You need to instruct the content designer on using and managing the tokens for pre-defined dynamic text.
Which two guidelines should you give to the content designer? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Updating a token only applies to the current message and future messages.

B. Removing a token will impact messages that are currently using it. The original placeholder will be removed from the text box.

C. Updating a token will also update the dynamic text in existing messages that use it.

D. Removing a token only removes it from the pre-defined list; messages already using the token will continue to use the token.

You are a functional consultant in the midst of configuring Dynamics 365 Marketing for an event.
Your manager gives you a list of sponsors and their items. You need to record the information in the system.
What should you do?

A. Create the sponsors in Accounts, and add their items in Equipment. Then, add the relationship into the event.

B. Create the sponsors in Events Sponsorships. In Sponsorship Type, select Equipment and add their items as the details.

C. Create the sponsors in Accounts, and add their items in Products. Then, add the relationship into the event.

D. Create the sponsors in Events Sponsorships, and add their items in Sponsorships Articles.

DRAG DROP -
You are an event coordinator for Contoso, Ltd.
You are creating a multi-day conference event that will include three tracks with four sessions in each track. These sessions and tracks will need to be visible on your event website.
Which four steps must you complete, in sequence, to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP
-
You are creating a segment based on a combination four other segments: Segment A, Segment B, Segment C and Segment D.
The marketing director wants you to define the membership of the new segment as follows:
•	Include all members of Segment B
•	Include all members of Segment C who are members of segment D
•	Exclude any members of Segment A
You need to combine the segments using the appropriate operators to satisfy the marketing director's criteria.
Which segment name or operator type applies in each segment block and query operator?
To answer, drag the appropriate segment name or operator type to the correct empty segment blocks and query operators in the answer area. Each segment name will be used once. Each operator type may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
 

DRAG DROP
-
You are a Dynamics 365 Marketing functional consultant.
You need to configure Dynamics 365 Marketing for lead scoring.
Which configuration settings will allow you to accomplish the desired results? To answer, drag the appropriate configuration setting to the correct desired result. Each configuration setting may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
 

DRAG DROP -
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/ example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

DRAG DROP
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You are creating a survey using Dynamics 365 Customer Voice. You need to include multiple question types.
Which survey question type presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question type to the scenario/example. Each survey question type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.