DRAG DROP
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Your company is running a campaign for a new product. The outbound marketing journey includes an outbound marketing email-based product announcement.
Your advertising agency comes up with two call-to-action images for the email.
You want to test which of the images is more successful at enticing recipients to click on the image to learn more. To start, you create a marketing email.
Which five steps should you take, in sequence, to enable an A/B test for your email to be used inside a customer journey? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.
 

You are a functional consultant in the midst of configuring Dynamics 365 Marketing for an event.
Your manager gives you a list of sponsors and their items. You need to record the information in the system.
What should you do?

A. Create the sponsors in Accounts, and add their items in Equipment. Then, add the relationship into the event.

B. Create the sponsors in Events Sponsorships. In Sponsorship Type, select Equipment and add their items as the details.

C. Create the sponsors in Accounts, and add their items in Products. Then, add the relationship into the event.

D. Create the sponsors in Events Sponsorships, and add their items in Sponsorships Articles.

You are a Dynamics 365 functional consultant for Contoso Ltd. Because of recent policy changes, the marketing team needs to update the privacy policy banner text and URL.
What should you configure to implement these updates?

A. the Marketing Data configuration

B. the Application Management settings

C. the Default Marketing settings

D. the Landing Page settings

The sales team needs guidance on adding Contacts to existing segments.
Which three statements accurately describe those process? Each answer represents a complete solution.

A. Those who do not have access to the segment entity cannot add a contact record to a segment.

B. A Contact can be added to a static segment while viewing the contact record.

C. A Contact can be added to several segments at once.

D. Those who do not have access to the segment entity can add a contact record to a segment.

E. A Contact can be added to a dynamic segment while viewing the contact record.

You are Dynamics 365 Marketing functional consultant for AdventureWorks Cycles.
You are configuring the system and storing marketing files in the Dynamics 365 Marketing content library.
Which three file formats are supported in the content library? Each correct answer presents a complete solution.

A. .bmp

B. .jpg

C. .pdf

D. .tiff

E. .gif

DRAG DROP -
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

Contoso Ltd.'s marketing team recently started using Microsoft Dynamics 365 Marketing. The team is testing the insights for the Contact entity.
The team wants to understand what is included under web interactions.
Which three statements should you make? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Only the web pages and marketing pages that include a Dynamics 365 Marketing tracking script and were used in customer journeys.

B. Only interactions by known contacts; unknown contacts will be logged as anonymous.

C. Only the web pages and marketing pages for which the Generate Insights option is enabled.

D. Only the web pages from the website that include a Dynamics 365 Marketing tracking script.

E. Only the web pages and marketing pages that include a Dynamics 365 Marketing tracking script.

F. Only the web pages and marketing pages with a Dynamics 365 Marketing tracking script linked to a known contact.

Your company currently has a customer journey that is running.
You have been tasked with making changes to the template without interrupting the customer journey.
Will you be able to accomplish this task?

A. No. The customer journey template is locked for editing while it is Live, Editable.

B. Yes, if you set the customer journey as Stopped and modify the template.

C. Yes, if you set the customer journey as Live, Editable and modify the template.

D. No. The customer journey cannot be edited without being at least temporarily stopped.

You create a customer journey to send an Event registration Invite to a segment of customers in a specific country/region. You confirm that you selected the correct Marketing Email record with the correct language, and that you are using the correct Segment while creating the customer journey.
As part of going live with your customer journey, you select Check for Errors in the command bar.
Which three checks does this command perform? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Checks for common errors and shows an error message with advice for fixing them.

B. Ensures all required marketing emails and pages are assigned and published.

C. Ensures all required target segment(s) meet your goals.

D. Performs language checks to ensure localization.

E. Checks to ensure prerequisites are met.

F. Checks for active links to the marketing services that host your email messages.

You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. The lead must be associated with a contact record.

B. Follow Email must be set to ג€Allowג€.

C. The lead must be associated with an account record.

D. Bulk Email must be set to ג€Allowג€.

DRAG DROP -
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/ example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

You are a marketing automation consultant. Your client wants to understand the benefits of using the natural language feature in Dynamics 365 Marketing.
Which two statements explain why your client may want to use the Natural Language feature? Each correct answer presents part of the solution.

A. Using the Natural Language feature allows marketers to build marketing journeys using simple words to specify touch points in the customer journey.

B. Using the Natural Language feature allows marketers to build segments using simple words to specify what audience they want to target.

C. When looking at a Marketing Journey created by another user, the Natural Language feature makes it easier to understand the logic of the journey and decide whether it meets the campaign goals.

D. When looking at a segment created by another user, the Natural Language feature makes it easier to understand the logic of the segment and decide whether it meets the target profile for a campaign.

DRAG DROP -
Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP -
You are an event coordinator for a company.
You are creating a multi-day conference event that will include multiple sessions and tracks.
For each use case shown below, which track type should be used? To answer, drag each use case to the appropriate track type. Each use case may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?

A. Create a hotel record and then a hotel room allocation record for each room type.

B. Create a hotel record and then a single hotel room reservation record for all room types.

C. Create a hotel record and then a single hotel room allocation record for all room types.

D. Create a hotel record and then a hotel room reservation record for each room type.

You are a Dynamics 365 functional consultant.
Your company hosts multiple events. Some of the event information can be standardized into an event template.
Which three settings can be used in a standard event template? Each correct answer presents a complete solution.

A. Event passes

B. Event payment

C. Event sessions and speakers

D. Event team members

E. Event venues

You receive a call from a user stating that the automated lead scoring model is not working correctly. There are several leads that are not being scored.
You need to determine the cause of this issue.
What could be the cause?

A. Leads must be associated with a contact or an account.

B. Leads must have submitted a form on the company website.

C. Leads must be associated with a contact and an account.

D. Leads must be associated with a contact only.

DRAG DROP -
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP -
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP
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Your company has been using Microsoft Dynamics 365 Marketing for a few months. The Chief Marketing Officer (CMO) asks you to enable real-time customer journey orchestration. The CMO wants to set up an abandoned shopping cart journey using a trigger from the company's online store.
You need to update your current Dynamics 365 Marketing version and enable the real-time customer journey orchestration.
Which four steps need to occur in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
 

You are a marketing analyst at Contoso, Ltd. The sales manager surveyed the current customers regarding their satisfaction level with their last support call.
The sales manager wants to review individual responses to each question on a survey.
After selecting the survey name in the Reports section of Microsoft Dynamics 365 Customer Voice, what are two ways to obtain survey responses? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Double-click a respondent’s name to see their individual responses.

B. Select Respondents, and then select the survey name to display all responses.

C. Navigate to display a graphical representation of all responses.

D. Select Export All in the report, and all responses are downloaded in a CSV file.

You are setting up a Lead Scoring model.
You want to score leads based on a condition.
Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Based on age

B. Clicking on a link in an email

C. An event for which the contact registered

D. Based on zip code

You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month

B. the total number of emails that your company has sent this month and the total number of emails remaining in the month

C. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription

D. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription

E. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month

You are creating a new marketing page showing a holiday offer.
You have completed your page, and now you want it to be viewable by everyone on the Internet.
Which action should you perform to accomplish your goal?

A. Press the Save button.

B. Press the Activate button.

C. Press the Publish button.

D. Press the Go Live button.

You are a marketing manager.
You need to improve the open rates for your email campaigns.
The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient's preview pane of their email client.
Which action should you take?

A. Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.

B. Create a custom code element that holds the following HTML information and place it near the top of the email

C. Add the Preview Text to the subject field, preceded by a colon.

D. Use the Preview Text element, and drag it to the top of your email in the email designer.

You are a Dynamics 365 Marketing functional consultant.
The marketing department wants to see customer journeys, appointments, and events in a single calendar, rather than as a list.
What should be enabled and configured to achieve this goal?

A. the Marketing Calendar Control on the designated entities

B. the Calendar Control on the designated forms

C. the Calendar Control on the designated entities

D. the Marketing Calendar Control on the designated forms

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You created a custom table and added it to your Microsoft Dynamics 365 Marketing application.
A few days later, you create a new system chart for the table. Users report that they are unable to select this chart when they select Show Chart from a table view screen.
You need to make the chart available for users to view in the app.
Solution: Add the chart to a dashboard in the app.
Does this meet the goal?

A. Yes

B. No

As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing.
The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings.
How should you instruct the team to ensure links to the subscription center appear in their newsletters?

A. In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.

B. In the email Designer, in General Layout properties of the email template, select ג€Include Subscription Center Link.ג€

C. In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.

D. Create an HTML link in each email to direct customers to the subscription center.

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates.
Does this meet the goal?

A. Yes

B. No

DRAG DROP
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Overview. General overview
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You are working at the non-profit foundation as one of the Microsoft Power Platform consultants in their Global and European Area Office in Amsterdam, the Netherlands.
The foundation's vision is to “Engage in a digital habi-verse.” Their idea is to reach out to the public, in particular the younger generation, by immersing animals and habitats in the digital metaverse.
Their goal is to connect and create awareness of actual non-digital wildlife.
Overview. Organization
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Headquartered in Amsterdam, the foundation has national offices all around the world.
All the national offices are responsible for fundraising, as well as establishing a local donor, ambassador, and volunteer community. The foundation s headquarters (HQ) supports the national offices with IT platforms and templates. HQ also provides services around finance, customer service, and marketing.
Funds are allocated to metaverse initiatives selected by HQ or donated to other supporting programs and causes.
Examples of recently supported programs:
•	Funded an initiative from a fitness app to introduce animals to their in-app fitness challenges. Runners could compare their times to different animals or do a “live" sprint or activity against them.
•	Supported a Roblox gaming project where a wildlife sanctuary was digitally duplicated. With actual animals being tracked, gamers can see their digital avatars move around the digital sanctuary in real -time, and make donations through the Robux digital currency.
Overview. IT environment
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The foundation relies on Microsoft technologies throughout their organization. The foundation uses Microsoft Cloud for Nonprofit, that is predominantly based on Microsoft Dynamics 365 and the Power Platform.
Although the foundation limits customizations and relies on standard functionality, there are some relevant configurations:
•	Dynamics 365 is extended with the Microsoft Common Data Model for Nonprofits.
•	Unless otherwise stated, no customizations have been made to forms or views.
•	The foundation prefers to not create new workflows or additional automated processes.
•	There is an integration with their finance solution. For this, many entities require a mandatory Cost Center allocation field. These entities include events, campaigns, and donor commitments.
•	All countries/regions and offices work within the same Dynamics 365 tenant and environment. To secure and segregate data, business unit hierarchies and security roles are configured.
The Dynamics 365 Marketing module is used for journey orchestration and engagement to send email, SMS, and push messages.
•	Microsoft Power Pages is used for the foundation's online volunteer and event portals.
•	For SMS messaging, Twilio has been configured as a SMS provider in Dynamics 365 Marketing.
•	Business Process flows are used for events, campaigns, opportunities and leads. To ensure a good user experience, mandatory fields for creation should be part of the first process step.
•	There are numerous processes automated through Power Automate. For example:
o	All new users are created as contacts.
o	Submitted form information is copied and registered on master entities.
o	Task activities can be created from real-time campaigns for employees.
New initiative and scenario. Background information
The foundation has set up a basic event template and configuration to support national initiatives. As part of the event process, each event uses individual segment-based journeys for inviting audiences. Common actions such as registrations and check-ins use a single journey per default Marketing trigger.
The foundation s newest initiative is to use outdoor music festivals to create awareness and attract new donors and volunteers. For these large complex events, the management and coordination of the events will initially be done by a dedicated HQ team.
The goal is to have a large presence in public spaces where people are engaged with examples of supported projects, compelling speaker sessions, and silent virtual reality (VR) disco. The music from the stages can be heard and experienced in a virtual, wildlife-packed rainforest. At the physical event location, visitors can use Microsoft Power Apps to donate and join the community.
You need to support the new event scrum team as a scrum developer. The foundation recently completed its first pilot event at a large outdoor music festival in Amsterdam.
Together with the team, you are reviewing the results as you prepare for the next festival in Buenos Aires, Brazil.
New initiative and scenario. Event design principles
Set up and design principles for new events are as follows:
•	Event management and engagement is conducted through the real-time marketing module in Dynamics 365 Marketing.
•	Event locations have a public area, as well as several spaces for event sessions and the silent VR disco.
•	To further promote the foundation and the event, VIPs are invited with the request to share and create social content. The invited VIPs are already linked ambassadors (constituents), but the foundation wants to expand their ambassador base through these events. VIPs will receive special event passes.
•	The event team consists of the foundation's employees, as well as volunteers. Their role is to facilitate the event, supply information, convert donations, and check people in during the sessions.
•	All national constituents of the event location are invited through an initial segment-based journey.
•	The content of all touchpoints must be engaging and include its own branding. A creative agency supported the foundation with custom HTML designs for templates according to the Dynamics 365 Marketing design principles.
•	Senior marketeers want to be included in the invitation journeys, but segments that include them have yet to be created.
•	Leads should be created from the event registrations.
•	Post-event surveys are sent out to registered and checked-in constituents that gave permission during the registration.
Issues and requests
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During the Amsterdam event retrospective, the team received the following feedback:
•	Content designers were unable to use the drag and drop editor of the imported emails.
•	Senior marketeers did not receive event invitations.
•	All registered contacts received a post-event experience survey invitation, even if they were not checked in at the event.
•	Registered contacts received two different confirmation emails.
•	When creating the event(s). the cost center field is mandatory, but difficult to find on the event form.
For the Buenos Aires event, the foundation decided to add some new design principles:
•	To raise funds, a contribution will be charged for session packages and the silent VR disco.
•	National ambassadors should receive a special SMS invitation to receive free VIP access to the sessions and silent VR disco.
•	Event team members must be onboarded through a Dynamics 365 Marketing journey.
You are building the journey for national ambassadors at the event in Buenos Aires.
What is the correct configuration for your journey canvas? To answer, drag the appropriate journey steps to the correct location in the answer area. Each journey step may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
 

You are a Dynamics 365 Marketing functional consultant.
You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns.
To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.
Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.

A. Create Contacts in Demo Data of Marketing Settings.

B. Create contacts manually in the Leads section of Dynamics 365 Marketing.

C. Import contacts from an Excel file.

D. Create contacts manually in the Contacts section of Dynamics 365 Marketing.

In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare's business objectives.
In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.

A. Invoices

B. Work Orders

C. Differentiator

D. Cases

You are a Dynamics 365 Marketing functional consultant.
You have created a Subscription Form that lives on a marketing page in a marketing website.
The form is active, and you need to see how many submissions have been received.
In which three places can you find information on form submissions? Each correct response presents a complete solution.

A. Website Insights

B. Customer Journey Insights

C. Marketing Form Insights

D. Customer Voice submissions

E. Marketing Page Insights

DRAG DROP
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You are a marketing professional who frequently creates and sends surveys to your company's customers.
You need to know various satisfaction metrics and their mapping to survey questions.
Which type of grouping is appropriate for each Net Promoter Score (NPS) satisfaction metric? To answer, drag the appropriate grouping to the correct satisfaction metric. Each grouping may be used once, more than once, or not at all You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct match is worth one point.
 

DRAG DROP -
Your company is expanding its service offering to people who live in Europe.
You must configure your marketing system for compliance with European privacy requirements.
Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

After sending out your last few email newsletters, you discover that the newsletters that were received by customers did not always match your design in Dynamics 365. Additionally, some discrepancies occurred across different devices and email software.
You need to examine the outbound email designer to see how the email will appear in a wide variety of target email clients and platforms.
Where can you do this?

A. 1. Navigate to Designer > HTML.2. Verify the email looks correct in the Basic Preview tab.

B. 1. Navigate to Designer > Preview and test > Inbox Preview.2. Verify the email HTML source for the email is correct.

C. 1. Navigate to Designer > Toolbox > Styles.2. Send yourself a test message to view in your email client.

D. 1. Navigate to Designer > Preview and test > Basic Preview.2. Verify the email looks correct in the Inbox Preview tab.

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.
Does this meet the goal?

A. Yes

B. No

DRAG DROP -
You are a marketing professional.
You need to create a subscription center marketing page that will include a subscription list you have already created. The marketing page will be reviewed by a colleague.
Which three actions should you perform in sequence, to create a Subscription center form? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You refresh the satisfaction metrics report.
Does this solution meet the goal?

A. Yes

B. No

Your marketing department works with an audience acquisition firm to invite attendees to marketing webinars.
The audience acquisition firm displays statistics related to attendees on a dashboard on its partner portal. The Chief Marketing Officer for your company asks you to add a link to this dashboard directly to the navigation for your Microsoft Dynamics 365 Marketing app.
You need to select the appropriate subarea content type.
Which subarea content type should you select in the sitemap?

A. URL

B. Custom page

C. Dashboard

D. Web resource

You are the marketing manager at Contoso, Ltd. Your team has created a survey and sent out the link through email for responses.
You want to understand the outcome from the Satisfaction Metrics report and identify the metrics created by default in Dynamics.
For the metrics, what are the three charts created by default in Dynamics? Each correct answer presents a complete solution.

A. Respondents – tracked and anonymous

B. Sentiment

C. Net Promoter Score

D. Total Responses

E. CSAT

DRAG DROP -
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?

A. Profile Segment

B. Interaction Segment

C. Landing Page Segment

D. Customer Insight Segment

You are working with Microsoft Dynamics 365 Marketing.
The marketing department wants to know what information can be used to dynamically personalize email messages.
Which three types of items can be placed in a message as dynamic values? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Your company’s postal address

B. Social media links

C. Your company’s phone number

D. Values from a specific Case record

E. Subscription-center link

DRAG DROP -
You are a marketing professional who is conducting training for a group of marketing trainees.
You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing.
Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

DRAG DROP
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Your company’s annual customer-facing conference has just occurred. As a marketing professional, you need to present the conference’s financial information at an upcoming monthly management meeting.
You need to determine the financial details to use when presenting the overall data.
Which metric should you use for each type of data required? To answer, drag the appropriate data point to the correct description. Each data point may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
 

You are analyzing the insights of the marketing page available in Microsoft Dynamics 365 Marketing to collect data for a management presentation.
You need to obtain detailed information on the number of times the page was opened on different dates.
Which element should you analyze?

A. Interactions

B. Overview

C. Visits

D. Submissions

Your company recently installed the new real-time customer journey orchestration feature. While training marketing users, you explain that a Company Address placeholder and an Unsubscribe link are automatically added to the email footer of real-time marketing emails.
One of the users asks if they can change this information based on specific target groups.
What should you tell this user?

A. They can edit the company address and preference URL only in the associated content settings. When they select Ready to send, the app will notify them if one of these parameters is missing and block the sending of the email.

B. They can edit the company address and preference URL only in the associated content settings. When they select Ready to send, the app will notify them if one of these parameters is missing but it will not block the sending of the email.

C. They can edit the company address and preference URL directly from the email editor. When they select Ready to send, the app will notify them if one of these parameters is missing but it will not block the sending of the email.

D. They can edit the company address and preference URL directly from the email editor. When they select Ready to send, the app will notify them if one of these parameters is missing and block the sending of the email.

Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue.
How can you use tools in Dynamics 365 Marketing to generate this report?

A. Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.

B. Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.

C. Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.

D. Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.

You are training your company's marketing team on analyzing marketing results using the insights available on various marketing records. One of the team members asks when they should use the Contact Insights tab on the Leads form versus the Insights tab on the Contacts form for insights related to marketing contacts.
You need to explain how the insights available on the Leads forms are different from the insights available on the Contacts form.
What should you tell the team?

A. Only insights on the Leads form include the lead’s age and lead score history.

B. Only insights on the Contacts form include event interactions.

C. Only insights on the Contacts form include subscription list interactions.

D. Only insights on the Leads form include marketing form interactions.