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MB-220 Exam Prep Free

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  • MB-220 Exam Prep Free – 50 Practice Questions to Get You Ready for Exam Day
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MB-220 Exam Prep Free – 50 Practice Questions to Get You Ready for Exam Day

Getting ready for the MB-220 certification? Our MB-220 Exam Prep Free resource includes 50 exam-style questions designed to help you practice effectively and feel confident on test day

Effective MB-220 exam prep free is the key to success. With our free practice questions, you can:

  • Get familiar with exam format and question style
  • Identify which topics you’ve mastered—and which need more review
  • Boost your confidence and reduce exam anxiety

Below, you will find 50 realistic MB-220 Exam Prep Free questions that cover key exam topics. These questions are designed to reflect the structure and challenge level of the actual exam, making them perfect for your study routine.

Question 1

You are a functional consultant analyzing the insights of the Marketing Page available in Dynamics 365 Marketing to collect data for a management presentation.
Which element should you analyze to obtain information on the number of times the page was opened?

A. Visits

B. Interactions

C. Overview

D. Submissions

 


Suggested Answer: A

 

Question 2

In preparing for going live with your customer journey you select `Check for Errors` in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. checks for common errors and shows an error message with advice for fixing them

B. makes sure all required marketing emails and pages are assigned and published

C. checks to ensure prerequisites are met

D. checks for active links to the marketing services that host your email messages

E. makes sure all required target segment(s) meet your goals

 


Suggested Answer: ABC

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-create-automated-campaigns

Question 3

DRAG DROP
-
Your company's marketing team created several real-time marketing journeys. The Chief Sales Officer asked you to modify one of these journeys in order to create an item in a Microsoft SharePoint list when a customer reaches a certain point in the journey.
You need to create a new Microsoft Power Automate flow and trigger it from the customer journey using a custom trigger called “Add list item.”
Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
 Image

 


Suggested Answer:
Correct Answer Image

 

Question 4

DRAG DROP
-
Your company has been using Microsoft Dynamics 365 Marketing for a few months. The Chief Marketing Officer (CMO) asks you to enable real-time customer journey orchestration. The CMO wants to set up an abandoned shopping cart journey using a trigger from the company's online store.
You need to update your current Dynamics 365 Marketing version and enable the real-time customer journey orchestration.
Which four steps need to occur in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
 Image

 


Suggested Answer:
Correct Answer Image

 

Question 5

DRAG DROP -
You need to create a Global Customer Survey to capture the responses from your customers.
You need to make sure that Contoso's focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.
Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-voice

Question 6

DRAG DROP -
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

 

Question 7

DRAG DROP
-
You are setting up a simple webinar with a webinar provider.
You need to configure the webinar provider.
Before selecting Save, which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
 Image

 


Suggested Answer:
Correct Answer Image

 

Question 8

Overview. General overview -
You are a functional consultant at Litware, Inc. for Dynamics 365 Marketing. Your goals are to:
1.	Configure your environment to your company’s specific needs and usage, creating an environment that will allow the new Users to begin work creating Customer Journeys and other marketing efforts to countries in North America and Europe.
2.	Function as one of the marketing executives, specializing in compliance and adherence to company brand standards. Your role will include reviewing all marketing content before it is made publicly available.
General working hours for Litware, Inc. is 9AM to 6PM, Monday through Friday.
Overview. Users -
The new marketing executives will immediately begin to create Customer Journeys and use Customer Insights for reporting. There will be multiple Users in this role, and some will have additional privileges such as:
•	LinkedIn integration administration
•	Litmus Inbox Preview
•	GDPR Privacy administration
Some of the marketing executives will focus on creating web content, while others will focus on creating Marketing Emails and putting together Customer Journeys.
As the functional consultant, you will focus on:
•	assuring compliance with privacy practices
•	auditing subscriptions
•	ensuring all messaging adheres to your company’s brand standards
•	continually adjusting settings as necessary within the system
•	monitoring marketing pages to ensure content is current
•	investigating any blocked email and fixing issues, if possible
Overview. Compliance -
As the Litware marketing executives create a digital marketing library, you will be responsible for ensuring each marketing page is used appropriately and contains the required field values. Analyzing page performance will be a key element.
All marketing content must include the company logo, utilize the company colors (Green and Yellow), and have properly formatted sentence structure.
The following content must follow generally accepted grammar rules:
•	Landing Pages
•	Subscription Centers
•	Forward to a Friend
•	Voice of the Customer
•	Event management
•	Embedded Forms
All Marketing Pages with more than 5,000 views monthly must be reviewed quarterly to ensure content is updated and meets brand standards.
Existing environment. Dynamics 365 Marketing
This is a newly-installed system.
•	No Users (other than you) have been added.
•	There is no integration with any ERP system. An integration with LinkedIn and other social media sites must be configured.
•	No custom configuration has been performed, and this will be within your area of responsibility.
•	Your focus will be on ensuring your Dynamics 365 Marketing system is optimized for the type of marketing information Litware, Inc. needs to send out, and the results they want to analyze.
•	You and others will be responsible for creating Content Blocks and Customer Journey Templates that meet brand and company standards, which will be used in multiple ways in all marketing efforts.
•	All Lead Scoring Models will create new contacts in the database when the score is over 30.
Existing environment. Licensing -
Litware, Inc. has a total of 10 Dynamics 365 Marketing licenses, one of which is the functional consultant license.
As the functional consultant of the account, you will be responsible for ensuring your company does not exceed the limits of your current subscriptions / licenses.
Litware, Inc. does not want to add any new licenses or purchase any more storage.
No Marketing Emails have been sent yet, and there are no Contacts in your Marketing database.
Several social media accounts have been configured and authenticated. All postings are to be made Public, for the widest visibility.
Existing environment. Add-ins -
Litware, Inc. staff will utilize LinkedIn extensively for their marketing efforts.
It will be your responsibility to custom configure the LinkedIn integration, and to ensure all marketing messages meet the requirements necessary to market to LinkedIn Leads.
GDPR Privacy must be enacted on Customer Journeys for all recipients to comply with international laws, as Litware, Inc. has many contacts in Europe.
Each Contact in your database must be given clear directions as to how they can modify and disable the permissions they have given Litware, Inc, regarding contacting them.
This must be perpetually available.
Litware, Inc. wants to use artificial intelligence (AI) to maximize the effectiveness of all marketing efforts.
Your system has already been enabled to use the Smart Scheduler functionality.
Requirements. Planned changes -
You will need to add several Users, who will then become members of your marketing team, including giving them accurate privileges and security related to their roles.
Each User must be given the freedom to accomplish their tasks, and yet not given permission to use tools outside their area of responsibility.
As the marketing executives at Litware, Inc. begin creating the digital content they will need for their customer journeys, you must ensure all the forms and web pages match company brand standards and best practices.
Litware, Inc. needs to implement controls on all Customer Journeys that will send emails at times when recipients are most likely to open them.
All Customer Journeys need to include the ability to capture contact info for anyone who is not already in your database.
Any Contact who fails to open 5 email messages should be marked as “Do not email.”
Requirements. Analysis and reporting
When the marketing executives begin to report on outcomes with Customer Insights, your job as the functional consultant will be to create custom analytics with Power BI. This will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
Analysis and reporting is necessary for the following elements:
•	lead scoring models – to ensure scores over 30 are creating new contacts.
•	email insights – for unique opens and click-thru information.
•	website insights – to determine the most popular web pages.
•	marketing form interactions – to see which forms were submitted most frequently.
•	incomplete journeys – to identify messages that can be improved.
All emails marked as blocked need to be analyzed and grouped as to the reason for the block.
A custom entity called Building Location is used as a reference for every contact. All segments need to include sorting by this entity.
Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If the Contact stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts should be added to a new segment and retried on the first of the following month.
Requirements. Compliance and access
The use of Power BI will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
Activity templates will be used to provide follow-up with marketing Contacts as appropriate. You will be responsible for ensuring these are created in the system in a way that allows your Users to perform the tasks as assigned.
As digital content templates are developed, you will be responsible for ensuring each one complies with Litware, Inc.’s brand standards. In addition, you will need to be aware of known issues with specific email clients and avoid those problems.
All public content must comply with applicable national and international laws.
Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Marketing Emails should be sent from an individual, to avoid spam filters that block generic email addresses.
Requirements. Technical requirements
•	The current subscription includes a quota of 10,000 contacts; 100,000 Marketing email messages. You must ensure Litware, Inc. does not exceed these limits. You will need to report on your limits monthly to your manager.
•	For the GDPR privacy requirements for European recipients, it is your responsibility to ensure perpetual access to navigation sites that enable them to manage the permissions that govern Litware, Inc.’s permission to contact them, and ensure these sites are being visited as frequently as expected.
•	All marketing materials that are made publicly available through Litware, Inc. must meet privacy requirements. The Privacy Policy must be reviewed quarterly to ensure accuracy and compliance with applicable laws.
•	Lead scoring will be based on the following:
o	Interaction with website content
o	Previous purchases from Litware, Inc.
o	Demographic details
Planned Event. Logistics -
This conference will be a 3-day live event with attendees registering with their email address.
•	Each attendee must indicate which track they wish to take. They are allowed to attend any class on that track during the event.
•	Each track will have 3 classes per session, each lasting 1.5 hours.
•	One staff member will be in each class to gather the names of all attendees.
•	All event information will be posted on the event website:
o	Basic Event Information
o	Tracks
o	Classes
o	Speakers
o	Event Schedule
o	Registration
o	Info about Passes
o	Webinar Link
•	Once the maximum number of registrations has been received, a waitlist will be managed that will automatically register attendees as space becomes available.
Planned Event. Speakers -
•	Most speakers will be compensated, and all will receive complimentary lodging and meals at the host hotel.
•	Some classes will require two smaller classrooms to be combined into one large room. Litware, Inc. staff will manage this process between sessions.
•	Each speaker is allowed to bring 1 additional person at no charge. The speakers have been told to send this extra person’s information to Litware, Inc. staff so that the person can be automatically registered for the Track where the speaker is scheduled.
Planned Event. Attendees -
•	The host hotel has rooms available for attendees on a first-come, first-served basis. There are a total of 40 rooms available.
•	In order to receive the conference room rate, they must register through the event’s marketing page.
•	Attendees who have attended previous events will receive a discounted registration rate: o	$10 for one prior event o	$25 for two prior events o	$50 for three prior events
•	Registrants were invited to this conference in response to contacting Litware, Inc. to start a Case with a complaint. Information about their Case will be used in email content.
•	The venue can accommodate a maximum of 148 attendees.
Planned Event. Sponsors -
•	Each Track will have a sponsor who must be acknowledged at the beginning of each day, during the Keynote Speech and on the website.
•	The conference is working with a new Sponsor, XL Company, to host the welcome tent.
•	The conference has a returning Sponsor, Megram Corp, who is sponsoring all of the branded pens and notepads available for attendees.
•	One Sponsor is ON24, who will be simulcasting the Management Track. They have performed this function previously and are well-versed in managing the event.
Planned Event. Communications -
•	Once a registration is received, the conference wants to send information to the registrant via email, giving them a detailed description of all the classes in their selected Track.
•	Once a simulcast registration is received, the conference wants to send information to the registrant via email, giving them the link to the webinar and a detailed description of all the classes in that Track.
•	One week after the end of the event, a survey must be sent out to each attendee, asking them about the event, the track they selected, and each individual class they attended. No survey will be sent to those who did not attend any classes.
•	There will be multiple marketing messages posted on LinkedIn about this event. Litware, Inc.’s preference is that these are scheduled to post during the business day when possible.
You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.
How many events will you set up?

A. Two events; one formatted as webinar and the other formatted as on-site only.

B. One event formatted as on-site only.

C. Two events; one formatted as simulcast and the other formatted as on-site only.

D. One event with Format set to Hybrid.

 


Suggested Answer: D

 

Question 9

You created and published an event to a Microsoft Dynamics 365 Portal site.
You need to restrict event registration to registered visitors only.
What should you do?

A. Set the auto-redirect URL to a login page when the event page is accessed.

B. Allow multiple attendees registration.

C. Enable must register indicator.

D. Disable anonymous registration.

 


Suggested Answer: A

 

Question 10

The marketing department hired a new content designer to be in charge of email design and personalization.
You need to instruct the content designer on using and managing the tokens for pre-defined dynamic text.
Which two guidelines should you give to the content designer? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Updating a token only applies to the current message and future messages.

B. Removing a token will impact messages that are currently using it. The original placeholder will be removed from the text box.

C. Updating a token will also update the dynamic text in existing messages that use it.

D. Removing a token only removes it from the pre-defined list; messages already using the token will continue to use the token.

 


Suggested Answer: AD

 

Question 11

DRAG DROP -
Your company is expanding its service offering to people who live in Europe.
You must configure your marketing system for compliance with European privacy requirements.
Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/gdpr

Question 12

DRAG DROP -
You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created. The marketing form will be finalized by a colleague.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

Question 13

As a marketing operations lead, you have recently been hired to manage a team using Dynamics 365 Marketing.
The team sends subscription-based newsletters on a regular basis, and they have set up a subscription center in Dynamics 365 Marketing. They now need to create links in each newsletter to the subscription center, so that customers can manage their communication settings.
How should you instruct the team to ensure links to the subscription center appear in their newsletters?

A. In the email Designer, use Content Assist in the text editor to select the SubscriptionCenter element under the Dynamic Content menu.

B. In the email Designer, in General Layout properties of the email template, select ג€Include Subscription Center Link.ג€

C. In the email Designer, Drag the Subscription Center item from the Toolbox to the email canvas to create the link.

D. Create an HTML link in each email to direct customers to the subscription center.

 


Suggested Answer: A

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center

Question 14

You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Define an objective for your survey so that you can ensure that all questions serve that objective.

B. Make your surveys long so that you customers can get a chance to provide as much information as possible.

C. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.

D. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.

E. Try to organize the survey in a way that groups all related questions together in sections.

 


Suggested Answer: ACE

References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey

Question 15

You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?

A. Journey Form

B. Forward to a friend Form

C. Landing Page Form

D. Subscription Page Form

 


Suggested Answer: C

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms

Question 16

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You add the NPS question as a metric in the survey.
Does this solution meet the goal?

A. Yes

B. No

 


Suggested Answer: A

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics

Question 17

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?

A. Yes

B. No

 


Suggested Answer: B

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

Question 18

DRAG DROP
-
You are setting up a simple webinar with a webinar provider.
For this event, you can leverage two speakers. Additionally, you will assign one room and will publish the event to your event portal for your audience to register for the session.
Which five actions should you perform in sequence to configure the webinar? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
NOTE: More than one order of answer choices is correct. You will receive credit for any of the correct orders you select.
 Image

 


Suggested Answer:
Correct Answer Image

 

Question 19

DRAG DROP
-
Your company is running a campaign for a new product. The outbound marketing journey includes an outbound marketing email-based product announcement.
Your advertising agency comes up with two call-to-action images for the email.
You want to test which of the images is more successful at enticing recipients to click on the image to learn more. To start, you create a marketing email.
Which five steps should you take, in sequence, to enable an A/B test for your email to be used inside a customer journey? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.
 Image

 


Suggested Answer:
Correct Answer Image

 

Question 20

DRAG DROP -
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

 

Question 21

Your company recently installed the new real-time customer journey orchestration feature. While training marketing users, you explain that a Company Address placeholder and an Unsubscribe link are automatically added to the email footer of real-time marketing emails.
One of the users asks if they can change this information based on specific target groups.
What should you tell this user?

A. They can edit the company address and preference URL only in the associated content settings. When they select Ready to send, the app will notify them if one of these parameters is missing and block the sending of the email.

B. They can edit the company address and preference URL only in the associated content settings. When they select Ready to send, the app will notify them if one of these parameters is missing but it will not block the sending of the email.

C. They can edit the company address and preference URL directly from the email editor. When they select Ready to send, the app will notify them if one of these parameters is missing but it will not block the sending of the email.

D. They can edit the company address and preference URL directly from the email editor. When they select Ready to send, the app will notify them if one of these parameters is missing and block the sending of the email.

 


Suggested Answer: A

 

Question 22

DRAG DROP
-
Various departments in your company work with leads that all gather and contain different information.
You need to explain to these departments the various scenarios that can create leads automatically or manually.
Which of these scenarios will or will not create a lead? To answer, drag the appropriate scenario to the correct answer. Each answer may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
 Image

 


Suggested Answer:
Correct Answer Image

 

Question 23

DRAG DROP -
Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

 

Question 24

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?

A. Yes

B. No

 


Suggested Answer: B

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

Question 25

You are a marketing administrator for Contoso Ltd.
You have a Contact Us marketing form that has fields for a person's name, company, address, email address, and phone number.
When the form is submitted, you need to ensure that:
✑ If the contact or lead already exists, their record is updated.
✑ If the contact or lead does not exist, their record is created.
What should you do?

A. Set ג€Update contact/leadsג€ to Contact and Lead.

B. Set ג€Generate Leads Without Matchingג€ to Yes.

C. Set ג€Store Form Submission’ to Yes.

D. Verify that ג€Lead Matching Strategyג€ and ג€Contact Matching Strategyג€ are set correctly.

 


Suggested Answer: A

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms

Question 26

DRAG DROP -
You want to create a method that will alert sales people when a lead is ready to be sold to.
This method should automatically move the lead to the Sales-Acceptance stage of the lead life-cycle.
Which four steps must you take, in order to complete your task? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

Question 27

DRAG DROP -
You have been asked to create a report that shows your company's customer journeys by status reason.
Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/go-live

Question 28

This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study -
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
Overview. General overview -
You are a functional consultant at Litware, Inc, for Dynamics 365 Marketing. Your goals are to:
3.	Configure your environment to your company’s specific needs and usage, creating an environment that will allow the new Users to begin work creating Customer Journeys and other marketing efforts to countries in North America and Europe.
4.	Function as one of the marketing executives, specializing in compliance and adherence to company brand standards. Your role will include reviewing all marketing content before it is made publicly available.
General working hours for Litware, Inc. is 9AM to 6PM, Monday through Friday.
Overview. Users -
The new marketing executives will immediately begin to create Customer Journeys and use Customer Insights for reporting. There will be multiple Users in this role, and some will have additional privileges such as:
•	LinkedIn integration administration
•	Litmus Inbox Preview
•	GDPR Privacy administration
Some of the marketing executives will focus on creating web content, while others will focus on creating Marketing Emails and putting together Customer Journeys.
As the functional consultant, you will focus on:
•	assuring compliance with privacy practices
•	auditing subscriptions
•	ensuring all messaging adheres to your company’s brand standards
•	continually adjusting settings as necessary within the system
•	monitoring marketing pages to ensure content is current
•	investigating any blocked email and fixing issues, if possible
Overview. Compliance -
As the Litware marketing executives create a digital marketing library, you will be responsible for ensuring each marketing page is used appropriately and contains the required field values. Analyzing page performance will be a key element.
All marketing content must include the company logo, utilize the company colors (Green and Yellow), and have properly formatted sentence structure.
The following content must follow generally accepted grammar rules:
•	Landing Pages
•	Subscription Centers
•	Forward to a Friend
•	Voice of the Customer
•	Event management
•	Embedded Forms
All Marketing Pages with more than 5,000 views monthly must be reviewed quarterly to ensure content is updated and meets brand standards.
Existing environment. Dynamics 365 Marketing
This is a newly-installed system.
•	No Users (other than you) have been added.
•	There is no integration with any ERP system. An integration with LinkedIn and other social media sites must be configured.
•	No custom configuration has been performed, and this will be within your area of responsibility.
•	Your focus will be on ensuring your Dynamics 365 Marketing system is optimized for the type of marketing information Litware, Inc. needs to send out, and the results they want to analyze.
•	You and others will be responsible for creating Content Blocks and Customer Journey Templates that meet brand and company standards, which will be used in multiple ways in all marketing efforts.
•	All Lead Scoring Models will create new contacts in the database when the score is over 30.
Existing environment. Licensing -
Litware, Inc. has a total of 10 Dynamics 365 Marketing licenses, one of which is the functional consultant license.
As the functional consultant of the account, you will be responsible for ensuring your company does not exceed the limits of your current subscriptions / licenses.
Litware, Inc. does not want to add any new licenses or purchase any more storage.
No Marketing Emails have been sent yet, and there are no Contacts in your Marketing database.
Several social media accounts have been configured and authenticated. All postings are to be made Public, for the widest visibility.
Existing environment. Add-ins -
Litware, Inc. staff will utilize LinkedIn extensively for their marketing efforts.
It will be your responsibility to custom configure the LinkedIn integration, and to ensure all marketing messages meet the requirements necessary to market to LinkedIn Leads.
GDPR Privacy must be enacted on Customer Journeys for all recipients to comply with international laws, as Litware, Inc. has many contacts in Europe.
Each Contact in your database must be given clear directions as to how they can modify and disable the permissions they have given Litware, Inc, regarding contacting them.
This must be perpetually available.
Litware, Inc. wants to use artificial intelligence (AI) to maximize the effectiveness of all marketing efforts.
Your system has already been enabled to use the Smart Scheduler functionality.
Requirements. Planned changes -
You will need to add several Users, who will then become members of your marketing team, including giving them accurate privileges and security related to their roles.
Each User must be given the freedom to accomplish their tasks, and yet not given permission to use tools outside their area of responsibility.
As the marketing executives at Litware, Inc. begin creating the digital content they will need for their customer journeys, you must ensure all the forms and web pages match company brand standards and best practices.
Litware, Inc. needs to implement controls on all Customer Journeys that will send emails at times when recipients are most likely to open them.
All Customer Journeys need to include the ability to capture contact info for anyone who is not already in your database.
Any Contact who fails to open 5 email messages should be marked as “Do not email.”
Requirements. Analysis and reporting
When the marketing executives begin to report on outcomes with Customer Insights, your job as the functional consultant will be to create custom analytics with Power BI. This will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
Analysis and reporting is necessary for the following elements:
•	lead scoring models – to ensure scores over 30 are creating new contacts.
•	email insights – for unique opens and click-thru information.
•	website insights – to determine the most popular web pages.
•	marketing form interactions – to see which forms were submitted most frequently.
•	incomplete journeys – to identify messages that can be improved.
All emails marked as blocked need to be analyzed and grouped as to the reason for the block.
A custom entity called Building Location is used as a reference for every contact. All segments need to include sorting by this entity.
Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped. If the Contact stopped because Litware, Inc. reached the send quota for the month, the blocked Contacts should be added to a new segment and retried on the first of the following month.
Requirements. Compliance and access
The use of Power BI will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
Activity templates will be used to provide follow-up with marketing Contacts as appropriate. You will be responsible for ensuring these are created in the system in a way that allows your Users to perform the tasks as assigned.
As digital content templates are developed, you will be responsible for ensuring each one complies with Litware, Inc.’s brand standards. In addition, you will need to be aware of known issues with specific email clients and avoid those problems.
All public content must comply with applicable national and international laws.
Segments must be dynamic in order to comply with GDPR regulations. Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Marketing Emails should be sent from an individual, to avoid spam filters that block generic email addresses.
Requirements. Technical requirements
•	The current subscription includes a quota of 10,000 contacts; 100,000 Marketing email messages. You must ensure Litware, Inc. does not exceed these limits. You will need to report on your limits monthly to your manager.
•	For the GDPR privacy requirements for European recipients, it is your responsibility to ensure perpetual access to navigation sites that enable them to manage the permissions that govern Litware, Inc.’s permission to contact them, and ensure these sites are being visited as frequently as expected.
•	All marketing materials that are made publicly available through Litware, Inc. must meet privacy requirements. The Privacy Policy must be reviewed quarterly to ensure accuracy and compliance with applicable laws.
•	Lead scoring will be based on the following:
o	Interaction with website content
o	Previous purchases from Litware, Inc.
o	Demographic details
Planned Event. Logistics -
This conference will be a 3-day live event with attendees registering with their email address.
•	Each attendee must indicate which track they wish to take. They are allowed to attend any class on that track during the event.
•	Each track will have 3 classes per session, each lasting 1.5 hours.
•	One staff member will be in each class to gather the names of all attendees.
•	All event information will be posted on the event website:
o	Basic Event Information
o	Tracks
o	Classes
o	Speakers
o	Event Schedule
o	Registration
o	Info about Passes
o	Webinar Link
•	Once the maximum number of registrations has been received, a waitlist will be managed that will automatically register attendees as space becomes available.
Planned Event. Speakers -
•	Most speakers will be compensated, and all will receive complimentary lodging and meals at the host hotel.
•	Some classes will require two smaller classrooms to be combined into one large room. Litware, Inc. staff will manage this process between sessions.
•	Each speaker is allowed to bring 1 additional person at no charge. The speakers have been told to send this extra person’s information to Litware, Inc. staff so that the person can be automatically registered for the Track where the speaker is scheduled.
Planned Event. Attendees -
•	The host hotel has rooms available for attendees on a first-come, first-served basis. There are a total of 40 rooms available.
•	In order to receive the conference room rate, they must register through the event’s marketing page.
•	Attendees who have attended previous events will receive a discounted registration rate: o	$10 for one prior event o	$25 for two prior events o	$50 for three prior events
•	Registrants were invited to this conference in response to contacting Litware, Inc. to start a Case with a complaint. Information about their Case will be used in email content.
•	The venue can accommodate a maximum of 148 attendees.
Planned Event. Sponsors -
•	Each Track will have a sponsor who must be acknowledged at the beginning of each day, during the Keynote Speech and on the website.
•	The conference is working with a new Sponsor, XL Company, to host the welcome tent.
•	The conference has a returning Sponsor, Megram Corp, who is sponsoring all of the branded pens and notepads available for attendees.
•	One Sponsor is ON24, who will be simulcasting the Management Track. They have performed this function previously and are well-versed in managing the event.
Planned Event. Communications -
•	Once a registration is received, the conference wants to send information to the registrant via email, giving them a detailed description of all the classes in their selected Track.
•	Once a simulcast registration is received, the conference wants to send information to the registrant via email, giving them the link to the webinar and a detailed description of all the classes in that Track.
•	One week after the end of the event, a survey must be sent out to each attendee, asking them about the event, the track they selected, and each individual class they attended. No survey will be sent to those who did not attend any classes.
•	There will be multiple marketing messages posted on LinkedIn about this event. Litware, Inc.’s preference is that these are scheduled to post during the business day when possible.
The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?
Each answer represents a complete solution.

A. When space becomes available, the first person on the waitlist will be offered an invitation to register.

B. Once capacity has been reached, a speaker whose additional person hasn’t been registered yet will be placed on the waitlist.

C. Once capacity has been reached, the first person on the waitlist will be automatically registered for the event when space becomes available.

D. Another 2 registrations can be accepted. After that, registrations will be added to the waitlist.

 


Suggested Answer: CD

 

Question 29

You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?

A. Create a hotel record and then a hotel room allocation record for each room type.

B. Create a hotel record and then a single hotel room reservation record for all room types.

C. Create a hotel record and then a single hotel room allocation record for all room types.

D. Create a hotel record and then a hotel room reservation record for each room type.

 


Suggested Answer: A

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/invite-register-house-event-attendees

Question 30

You are a marketing professional who is creating a marketing page.
Which three design elements are available to you? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Divider Element

B. Text Element

C. Content Block Element

D. Event Element

E. Survey Element

 


Suggested Answer: ABC

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-deploy-marketing-pages

Question 31

Your marketing team sends a dally newsletter to email subscribers.
Your manager wants to see a visual heat map report displaying the area of the email body that receives the most clicks.
What should you do in the marketing email Insights tab?

A. Select the Delivery tab and download the heat map .PDF file.

B. Gather the data from the Insights tab, then create a heat map image of the email highlighting the most-clicked regions.

C. Select the Links tab and take a screen capture of the Click map for your report.

D. Select the Interactions tab and export to Microsoft Excel.

 


Suggested Answer: A

 

Question 32

You are setting up a Lead Scoring model.
You want to score leads based on a condition.
Which two conditions follow the Fixed Rule Category? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Based on age

B. Clicking on a link in an email

C. An event for which the contact registered

D. Based on zip code

 


Suggested Answer: BC

 

Question 33

Case study -
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study -
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization -
Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site training across Europe, North America, and Japan. They have won several awards throughout their 20-year span in the training industry.
Contoso offers trainings in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps, Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused Marketing Campaigns based on the operating region, in order to meet the local market demands. They use in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso’s business was 70% on-site and 30% online, and their marketing efforts were in line with this model. Almost 35% of their total business revenue comes from three countries/regions in Europe: Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021. As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365 Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment -
Contoso’s existing environment consists of the following applications:
•	Dynamics 365 Marketing
•	Dynamics 365 Sales - 120 Users
•	Custom Built Customer Service Portal
•	A Call Center application for the 24/7 Support Team
•	Custom build CRM Application for Lead and Sales Management
•	Office 365
•	SharePoint integrated with D365 Sales
•	Dynamics 365 App for Outlook
•	Microsoft Teams
The Marketing Team -
Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
•	1 - Chief Marketing Officer (Entire Organization)
•	1 - Vice President of Marketing (Entire Organization)
•	3 - Marketing Heads, one for each region (North America, Europe, and Japan)
•	6 - Marketing Managers, two for each region (North America, Europe, and Japan)
•	18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
•	1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
•	Customer Journeys
•	Customer Segmentation
•	Creating Email Templates
•	Creating Marketing Pages, Forms etc.
•	Event Management: Live Events and Webinars
•	Region-specific Marketing content generation
•	Customer Survey Management
•	Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
•	Managing customer journeys and fixing any issues.
•	Reviewing all marketing survey responses to measure customer satisfaction in real-time.
•	Capturing and analyzing customer and employee feedback.
•	Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365 Marketing application.
•	Building reports and dashboards, and presenting them to the Marketing department leadership using either the standard reports and dashboards, or using Power BI.
•	Helping the marketing team in the localization of their customer journeys and surveys based on the region they are working in.
Requirements -
Localization is the key -
Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden, and Norway.
Contoso wants to ensure that:
•	the customer journeys and surveys are executed in the local languages of the above-mentioned countries/regions.
•	the Marketing Heads and Marketing Managers are restricted to the information within their operating regions.
•	for some of the courses and events, special focus is placed on the above three countries/regions. The marketing team should create content and email templates, and design customer journeys accordingly.
•	reports and dashboards are built to give an overview of the region-specific marketing activities.
•	there is also a global dashboard available to Management.
Campaign localization is also required for Japan.
Other Critical Requirements -
Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera. They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
•	identify the days and times when each contact is most likely to be actively reading their email, and deliver their messages accordingly.
•	create customer journey templates which are region- and language-specific.
•	create effective inbound customer journeys so that the customers are included in the right channel based on their interactions.
•	create different activity templates that can be triggered based on the customer interaction and the region they belong to.
•	have the ability include specific surveys as part of the customer journey.
•	have the ability to create multi-lingual surveys where the customer can choose their preferred language.
•	leverage some of the standard Power BI-based reports and dashboards to measure their marketing effectiveness and understand various performance metrics.
•	enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges -
These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
•	Time zone difference between different regions is causing major issues for their global campaigns resulting in minimal response rates.
•	Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their execution.
•	Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel work.
•	Outbound and inbound customer journeys always required monitoring by a group of marketing team members. The team members needed to segregate the interactions based on the channels and then manually include them into the correct segments.
•	User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of navigation and avoid moving between different applications to access information.
You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.
You are looking through the gallery of existing customer journey templates to select the appropriate template.
Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

A. Description

B. Purpose

C. Name

D. Recurrence

E. Language

F. Owner

G. Target

 


Suggested Answer: ABCE

 

Question 34

You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?

A. Your portal is a site hosted externally.

B. Your portal is a site hosted by Dynamics 365 Portals.

C. Your portal is Dynamics Native Portal.

D. You must republish the event.

 


Suggested Answer: A

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal

Question 35

You are a Dynamics 365 functional consultant for Contoso Ltd. Because of recent policy changes, the marketing team needs to update the privacy policy banner text and URL.
What should you configure to implement these updates?

A. the Marketing Data configuration

B. the Application Management settings

C. the Default Marketing settings

D. the Landing Page settings

 


Suggested Answer: D

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-landing-pages

Question 36

You are a marketing analyst at Contoso, Ltd. The sales manager surveyed the current customers regarding their satisfaction level with their last support call.
The sales manager wants to review individual responses to each question on a survey.
After selecting the survey name in the Reports section of Microsoft Dynamics 365 Customer Voice, what are two ways to obtain survey responses? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Double-click a respondent’s name to see their individual responses.

B. Select Respondents, and then select the survey name to display all responses.

C. Navigate to display a graphical representation of all responses.

D. Select Export All in the report, and all responses are downloaded in a CSV file.

 


Suggested Answer: AB

 

Question 37

Your company’s marketing department wants to standardize the URL links to the company’s social media site across all emails sent out.
Which social media URL can be set in the Content settings?

A. LinkedIn URL

B. Skype URL

C. Pinterest URL

D. WhatsApp URL

 


Suggested Answer: A

 

Question 38

DRAG DROP -
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

Question 39

You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?

A. Pre-fill Form

B. Survey Form

C. Journey Form

D. Subscription Center Form

 


Suggested Answer: D

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill

Question 40

You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous respondents.

B. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent.

C. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.

D. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.

 


Suggested Answer: ABC

References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey

Question 41

DRAG DROP -
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

 

Question 42

You are creating a customer journey that sends an email newsletter to a subscription list advertising a limited time offer.
The customer journey start and end dates are May 24 through May 29. The customer journey is configured to send the email, wait one (1) week, then send a follow-up email reminding customers to take advantage of the offer in the newsletter.
Which error should you expect to see in the customer journey designer?

A. The Audience tile will give you an error saying the journey cannot proceed due to date misconfiguration.

B. The Newsletter Email tile will give you an error saying the email is being sent out of date range.

C. The Follow-up Email tie will give you an error saying it cannot be sent outside the specified journey date range.

D. The Wait tile will give you an error saying the tile is set to expire after the journey end date.

 


Suggested Answer: D

 

Question 43

You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other countries/regions and you need to translate one of your English surveys into French.
Which step should you take to translate the survey so that all of your existing segments and journeys remain intact?

A. Update the existing survey, and translate the labels to French.

B. Clone the survey, and translate all labels to French.

C. Set the form to multilingual, add French, and then translate the labels.

D. Create a branched survey that asks the language preference. Then, display the appropriate translated section.

 


Suggested Answer: C

 

Question 44

You currently have a dynamic marketing segment for anyone living in Singapore that is not based on a template.
You need to update this segment to be anyone living in Singapore who has also opened an email this year.
What should be done to the marketing segment?

A. Add a Behavior Block that queries emails opened this year.

B. Change the template to Opened a Template.

C. Add a Segment Block that has a segment for emails opened.

D. Add a Query Block that queries emails opened this year.

 


Suggested Answer: A

 

Question 45

DRAG DROP -
You have been asked to add the German language to the Customer Satisfaction Survey. The survey is currently only available in the default English language.
You need to configure Dynamics 365 Customer Voice to display the German language option.
Which four steps should you take, in sequence, to complete your task? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in correct order.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/create-multilingual-survey

Question 46

You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Your company’s phone number

B. Values from a specific Case record

C. Subscription-center link

D. Your company’s postal address

E. Social media links

 


Suggested Answer: CDE

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content-settings

Question 47

You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. The lead must be associated with a contact record.

B. Follow Email must be set to ג€Allowג€.

C. The lead must be associated with an account record.

D. Bulk Email must be set to ג€Allowג€.

 


Suggested Answer: AD

 

Question 48

DRAG DROP -
You are a marketing administrator who is training a new marketer.
As you are training the new recruit on creating marketing forms, a validation error appears because a required design element type is missing.
Which design element type is required for Landing Pages and Forward to a Friend Pages? To answer, drag the design element type to the appropriate page. Each form option may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 Image

 


Suggested Answer:
Correct Answer Image

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms

Question 49

Overview. General overview -
You are working at the non-profit foundation as one of the Microsoft Power Platform consultants in their Global and European Area Office in Amsterdam, the Netherlands.
The foundation's vision is to “Engage in a digital habi-verse.” Their idea is to reach out to the public, in particular the younger generation, by immersing animals and habitats in the digital metaverse.
Their goal is to connect and create awareness of actual non-digital wildlife.
Overview. Organization -
Headquartered in Amsterdam, the foundation has national offices all around the world.
All the national offices are responsible for fundraising, as well as establishing a local donor, ambassador, and volunteer community. The foundation s headquarters (HQ) supports the national offices with IT platforms and templates. HQ also provides services around finance, customer service, and marketing.
Funds are allocated to metaverse initiatives selected by HQ or donated to other supporting programs and causes.
Examples of recently supported programs:
•	Funded an initiative from a fitness app to introduce animals to their in-app fitness challenges. Runners could compare their times to different animals or do a “live" sprint or activity against them.
•	Supported a Roblox gaming project where a wildlife sanctuary was digitally duplicated. With actual animals being tracked, gamers can see their digital avatars move around the digital sanctuary in real -time, and make donations through the Robux digital currency.
Overview. IT environment -
The foundation relies on Microsoft technologies throughout their organization. The foundation uses Microsoft Cloud for Nonprofit, that is predominantly based on Microsoft Dynamics 365 and the Power Platform.
Although the foundation limits customizations and relies on standard functionality, there are some relevant configurations:
•	Dynamics 365 is extended with the Microsoft Common Data Model for Nonprofits.
•	Unless otherwise stated, no customizations have been made to forms or views.
•	The foundation prefers to not create new workflows or additional automated processes.
•	There is an integration with their finance solution. For this, many entities require a mandatory Cost Center allocation field. These entities include events, campaigns, and donor commitments.
•	All countries/regions and offices work within the same Dynamics 365 tenant and environment. To secure and segregate data, business unit hierarchies and security roles are configured.
The Dynamics 365 Marketing module is used for journey orchestration and engagement to send email, SMS, and push messages.
•	Microsoft Power Pages is used for the foundation's online volunteer and event portals.
•	For SMS messaging, Twilio has been configured as a SMS provider in Dynamics 365 Marketing.
•	Business Process flows are used for events, campaigns, opportunities and leads. To ensure a good user experience, mandatory fields for creation should be part of the first process step.
•	There are numerous processes automated through Power Automate. For example: o	All new users are created as contacts. o	Submitted form information is copied and registered on master entities. o	Task activities can be created from real-time campaigns for employees.
New initiative and scenario. Background information
The foundation has set up a basic event template and configuration to support national initiatives. As part of the event process, each event uses individual segment-based journeys for inviting audiences. Common actions such as registrations and check-ins use a single journey per default Marketing trigger.
The foundation s newest initiative is to use outdoor music festivals to create awareness and attract new donors and volunteers. For these large complex events, the management and coordination of the events will initially be done by a dedicated HQ team.
The goal is to have a large presence in public spaces where people are engaged with examples of supported projects, compelling speaker sessions, and silent virtual reality (VR) disco. The music from the stages can be heard and experienced in a virtual, wildlife-packed rainforest. At the physical event location, visitors can use Microsoft Power Apps to donate and join the community.
You need to support the new event scrum team as a scrum developer. The foundation recently completed its first pilot event at a large outdoor music festival in Amsterdam.
Together with the team, you are reviewing the results as you prepare for the next festival in Buenos Aires, Brazil.
New initiative and scenario. Event design principles
Set up and design principles for new events are as follows:
•	Event management and engagement is conducted through the real-time marketing module in Dynamics 365 Marketing.
•	Event locations have a public area, as well as several spaces for event sessions and the silent VR disco.
•	To further promote the foundation and the event, VIPs are invited with the request to share and create social content. The invited VIPs are already linked ambassadors (constituents), but the foundation wants to expand their ambassador base through these events. VIPs will receive special event passes.
•	The event team consists of the foundation's employees, as well as volunteers. Their role is to facilitate the event, supply information, convert donations, and check people in during the sessions.
•	All national constituents of the event location are invited through an initial segment-based journey.
•	The content of all touchpoints must be engaging and include its own branding. A creative agency supported the foundation with custom HTML designs for templates according to the Dynamics 365 Marketing design principles.
•	Senior marketeers want to be included in the invitation journeys, but segments that include them have yet to be created.
•	Leads should be created from the event registrations.
•	Post-event surveys are sent out to registered and checked-in constituents that gave permission during the registration.
Issues and requests -
During the Amsterdam event retrospective, the team received the following feedback:
•	Content designers were unable to use the drag and drop editor of the imported emails.
•	Senior marketeers did not receive event invitations.
•	All registered contacts received a post-event experience survey invitation, even if they were not checked in at the event.
•	Registered contacts received two different confirmation emails.
•	When creating the event(s). the cost center field is mandatory, but difficult to find on the event form.
For the Buenos Aires event, the foundation decided to add some new design principles:
•	To raise funds, a contribution will be charged for session packages and the silent VR disco.
•	National ambassadors should receive a special SMS invitation to receive free VIP access to the sessions and silent VR disco.
•	Event team members must be onboarded through a Dynamics 365 Marketing journey.
In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.
What should you do?

A. Disable the full-page-edit mode in the email settings.

B. Add the HTML line to the section of the imported emails.

C. Enable the drag-and-drop feature for imported emails to YES in the email settings.

D. Ensure that the creative agency add … to the container blocks in the HTML.

 


Suggested Answer: B

 

Question 50

You are a marketing analyst at Contoso Ltd.
The marketing department would like you to provide survey responses from their Customer Success Survey from this past fiscal year. Approximately 6,500 responses were received.
They would like each survey to be a single row, with the responses as a column for their analysis.
What should you do?

A. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all. The responses are downloaded in an Excel File.

B. Use Advanced Find to query the CDS. Set the ג€Look Forג€ to Dynamics 365 Customer Voice survey responses. Export to Excel.

C. Use Advanced Find to query the CDS. Set the ג€Look Forג€ to Dynamics 365 Customer Voice survey questions responses. Export to Excel.

D. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all. The responses are downloaded in a CSV File.

 


Suggested Answer: D

Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report

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