The marketing department wants to set up a real-time trigger-based journey to thank contacts who made a donation toward a specific cause. To achieve this, the donation process will initiate a Microsoft Dynamics 365 Marketing trigger. This process will include the URL of the individual hero banner of the cause.
You need to ensure that the image from the event trigger is added to the email and displays correctly.
Which two steps do you need to perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Add a predefined token where you use the URL field from the trigger as a personalization token. Then set the image as the label.

B. Add an image element, and open the HTML editor of the designer. Find the relevant image element, and replace the URL of the “src” attribute with {{image}}.

C. Within a text box, add the pre-defined token with the image field. This will add the {{image}} token into the text box and replace it with the hero banner.

D. Ensure the attribute name of the field with the URL is set to “image” when setting up the trigger.

You are a Dynamics 365 Marketing functional consultant.
Your company wants to:
1.	control access to Marketing features that could incur extra costs, and
2.	make sure no extra costs are being incurred by exceeding existing Marketing subscription limits.
Which three steps should you take? Each correct answer presents part of the solution.

A. Monitor the quantity of contacts and emails on the server.

B. Monitor the quantity of Marketing contacts and emails.

C. Monitor the quantity of landing pages.

D. Monitor Litmus accounts and the number of previews.

E. Create teams to be used in designer feature protection rules.

Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe.
How should you define who receives this Customer Journey?

A. Create a Static segment.

B. Create a Segment Type.

C. Edit the contacts in database.

D. Create a Dynamic segment.

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.
Does this meet the goal?

A. Yes

B. No

DRAG DROP -
Using the Case Study information, indicate which Staff is responsible for performing each of the Activities listed below.
To answer, drag the Staff to the appropriate Activity. Each Staff item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

DRAG DROP -
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

As a marketing automation consultant, you are creating a Customer Journey for a Marketing Event.
You would like to send an email inviting VIP customers to register. For customers who do not register you want to send a follow-up email one (1) week later reminding them to register.
Which four tiles are required to assemble this Journey? Each correct answer presents part of the solution.

A. Audience

B. If Registered

C. Phone Call

D. Create Lead

E. Wait for

F. Send an Email

You are creating a new outbound journey that will create a lead when a contact has opened the welcome email, and registered to attend the Widget 9000 announcement event.
You need to configure the If/Then tile, and include both the email and event sources for the condition.
What should you do?

A. In the marketing email, add the event as a property. The If/Then tile will have both sources as options.

B. In the If/Then tile, add the event as a source. The email will already exist as a source.

C. In the journey, add the event tile. The If/Then tile will have both sources as options.

D. In the email tile, add the webinar event as an email element. The if/then tile will have both sources as options.

Your company wants to send out an SMS text message to confirm a customer's purchase using a real-time journey.
You need to set the correct designation type.
What should you do?

A. Within the real-time journey text message tile, set the designation to Transactional.

B. Within the text messaging editor for Text Messages, set the designation to Transactional.

C. Within the real-time journey text message tile, set the designation to Commercial.

D. Within the text messaging editor for Text Messages, set the designation to Commercial.

Case study -
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study -
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization -
Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site training across Europe, North America, and Japan. They have won several awards throughout their 20-year span in the training industry.
Contoso offers trainings in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps, Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused Marketing Campaigns based on the operating region, in order to meet the local market demands. They use in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso’s business was 70% on-site and 30% online, and their marketing efforts were in line with this model. Almost 35% of their total business revenue comes from three countries/regions in Europe: Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021. As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365 Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment -
Contoso’s existing environment consists of the following applications:
•	Dynamics 365 Marketing
•	Dynamics 365 Sales - 120 Users
•	Custom Built Customer Service Portal
•	A Call Center application for the 24/7 Support Team
•	Custom build CRM Application for Lead and Sales Management
•	Office 365
•	SharePoint integrated with D365 Sales
•	Dynamics 365 App for Outlook
•	Microsoft Teams
The Marketing Team -
Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
•	1 - Chief Marketing Officer (Entire Organization)
•	1 - Vice President of Marketing (Entire Organization)
•	3 - Marketing Heads, one for each region (North America, Europe, and Japan)
•	6 - Marketing Managers, two for each region (North America, Europe, and Japan)
•	18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
•	1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
•	Customer Journeys
•	Customer Segmentation
•	Creating Email Templates
•	Creating Marketing Pages, Forms etc.
•	Event Management: Live Events and Webinars
•	Region-specific Marketing content generation
•	Customer Survey Management
•	Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
•	Managing customer journeys and fixing any issues.
•	Reviewing all marketing survey responses to measure customer satisfaction in real-time.
•	Capturing and analyzing customer and employee feedback.
•	Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365 Marketing application.
•	Building reports and dashboards, and presenting them to the Marketing department leadership using either the standard reports and dashboards, or using Power BI.
•	Helping the marketing team in the localization of their customer journeys and surveys based on the region they are working in.
Requirements -
Localization is the key -
Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden, and Norway.
Contoso wants to ensure that:
•	the customer journeys and surveys are executed in the local languages of the above-mentioned countries/regions.
•	the Marketing Heads and Marketing Managers are restricted to the information within their operating regions.
•	for some of the courses and events, special focus is placed on the above three countries/regions. The marketing team should create content and email templates, and design customer journeys accordingly.
•	reports and dashboards are built to give an overview of the region-specific marketing activities.
•	there is also a global dashboard available to Management.
Campaign localization is also required for Japan.
Other Critical Requirements -
Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera. They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
•	identify the days and times when each contact is most likely to be actively reading their email, and deliver their messages accordingly.
•	create customer journey templates which are region- and language-specific.
•	create effective inbound customer journeys so that the customers are included in the right channel based on their interactions.
•	create different activity templates that can be triggered based on the customer interaction and the region they belong to.
•	have the ability include specific surveys as part of the customer journey.
•	have the ability to create multi-lingual surveys where the customer can choose their preferred language.
•	leverage some of the standard Power BI-based reports and dashboards to measure their marketing effectiveness and understand various performance metrics.
•	enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges -
These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
•	Time zone difference between different regions is causing major issues for their global campaigns resulting in minimal response rates.
•	Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their execution.
•	Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel work.
•	Outbound and inbound customer journeys always required monitoring by a group of marketing team members. The team members needed to segregate the interactions based on the channels and then manually include them into the correct segments.
•	User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of navigation and avoid moving between different applications to access information.
You need to create a customer journey template for the marketing team. The team will use the template to launch a promotional offer to customers in Denmark, Sweden, and Norway.
What should you do?

A. Create a new Customer Journey Template for each country/region, and change the language of each template to the desired language and make modifications.

B. Create a new Customer Journey Template, and use Power Automate within the customer journey to dynamically send it based on a Contact’s preferred language.

C. Create a new Customer Journey Template, and clone the template so that it can be reused for another country/region and language.

D. Create a new Customer Journey Template, and use the localization option within the customer journey to dynamically send it based on a Contact’s preferred language.

DRAG DROP
-
Case study
-
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study
-
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization
-
Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site training across Europe, North America, and Japan. They have won several awards throughout their 20-year span in the training industry.
Contoso offers trainings in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps, Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused Marketing Campaigns based on the operating region, in order to meet the local market demands. They use in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso’s business was 70% on-site and 30% online, and their marketing efforts were in line with this model. Almost 35% of their total business revenue comes from three countries/regions in Europe: Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021. As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365 Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment
-
Contoso’s existing environment consists of the following applications:
•	Dynamics 365 Marketing
•	Dynamics 365 Sales - 120 Users
•	Custom Built Customer Service Portal
•	A Call Center application for the 24/7 Support Team
•	Custom build CRM Application for Lead and Sales Management
•	Office 365
•	SharePoint integrated with D365 Sales
•	Dynamics 365 App for Outlook
•	Microsoft Teams
The Marketing Team
-
Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
•	1 - Chief Marketing Officer (Entire Organization)
•	1 - Vice President of Marketing (Entire Organization)
•	3 - Marketing Heads, one for each region (North America, Europe, and Japan)
•	6 - Marketing Managers, two for each region (North America, Europe, and Japan)
•	18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
•	1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
•	Customer Journeys
•	Customer Segmentation
•	Creating Email Templates
•	Creating Marketing Pages, Forms etc.
•	Event Management: Live Events and Webinars
•	Region-specific Marketing content generation
•	Customer Survey Management
•	Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
•	Managing customer journeys and fixing any issues.
•	Reviewing all marketing survey responses to measure customer satisfaction in real-time.
•	Capturing and analyzing customer and employee feedback.
•	Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365 Marketing application.
•	Building reports and dashboards, and presenting them to the Marketing department leadership using either the standard reports and dashboards, or using Power BI.
•	Helping the marketing team in the localization of their customer journeys and surveys based on the region they are working in.
Requirements
-
Localization is the key
-
Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden, and Norway.
Contoso wants to ensure that:
•	the customer journeys and surveys are executed in the local languages of the above-mentioned countries/regions.
•	the Marketing Heads and Marketing Managers are restricted to the information within their operating regions.
•	for some of the courses and events, special focus is placed on the above three countries/regions. The marketing team should create content and email templates, and design customer journeys accordingly.
•	reports and dashboards are built to give an overview of the region-specific marketing activities.
•	there is also a global dashboard available to Management.
Campaign localization is also required for Japan.
Other Critical Requirements
-
Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera. They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
•	identify the days and times when each contact is most likely to be actively reading their email, and deliver their messages accordingly.
•	create customer journey templates which are region- and language-specific.
•	create effective inbound customer journeys so that the customers are included in the right channel based on their interactions.
•	create different activity templates that can be triggered based on the customer interaction and the region they belong to.
•	have the ability include specific surveys as part of the customer journey.
•	have the ability to create multi-lingual surveys where the customer can choose their preferred language.
•	leverage some of the standard Power BI-based reports and dashboards to measure their marketing effectiveness and understand various performance metrics.
•	enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges
-
These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
•	Time zone difference between different regions is causing major issues for their global campaigns resulting in minimal response rates.
•	Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their execution.
•	Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel work.
•	Outbound and inbound customer journeys always required monitoring by a group of marketing team members. The team members needed to segregate the interactions based on the channels and then manually include them into the correct segments.
•	User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of navigation and avoid moving between different applications to access information.
You need to create a customer journey that meets these requirements:
1.	Send an email to all customers in Sweden regarding an upcoming course demo.
2.	Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
 

You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.

A. Published Marketing Lists where the subscription field is set to True

B. Active Marketing lists where the subscription field is set to False

C. Published Marketing Lists where the subscription field is set to False

D. Active Marketing Lists where the subscription field is set to True

DRAG DROP -
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

Your marketing department will be creating multiple email messages to be used in several customer journeys.
To prepare for this, you need to create content settings to determine the dynamic values to be used.
What is the maximum number of Content Settings that can be set as default for multiple customer journeys?

A. 1

B. 2

C. 3

D. 4

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You click the Go Live button.
Does this resolve your issue?

A. Yes

B. No

You are a Dynamics 365 functional consultant for Contoso Ltd. Because of recent policy changes, the marketing team needs to update the privacy policy banner text and URL.
What should you configure to implement these updates?

A. the Marketing Data configuration

B. the Application Management settings

C. the Default Marketing settings

D. the Landing Page settings

DRAG DROP -
You are a marketing administrator who is training a new marketer.
As you are training the new recruit on creating marketing forms, a validation error appears because a required design element type is missing.
Which design element type is required for Landing Pages and Forward to a Friend Pages? To answer, drag the design element type to the appropriate page. Each form option may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue.
How can you use tools in Dynamics 365 Marketing to generate this report?

A. Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.

B. Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.

C. Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.

D. Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.

DRAG DROP -
You are a functional consultant at Contoso, Ltd. Your company has a current Dynamics 365 Marketing instance and would like to migrate to a new instance. In order to save time, management has decided to replicate the current instance configuration and data using the Configuration Migration tool for Dynamics 365.
You have to validate that both instances (source and destination) are on the same version, and then perform the transfer.
Which four steps must you take, in sequence, to achieve your goal? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.
Select and Place:
 

You created several surveys in Microsoft Dynamics 365 Customer Voice.
You need to leverage the integration with Customer Voice in Microsoft Dynamics 365 Marketing.
What are three ways you can do so? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Use question responses in lead scoring model configurations.

B. Use question responses in segmentations.

C. Refer to surveys in the outbound customer journeys designer.

D. Add questions as content library.

E. Add survey links using out-of-the-box controls.

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?

A. Yes

B. No

DRAG DROP -
You are a Dynamics 365 Marketing functional consultant.
You are setting up conditions for a lead-scoring model.
Which categories should you use during the configuration? To answer, drag the appropriate category to the correct condition. Each category may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

DRAG DROP -
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

DRAG DROP -
You are a marketing professional who is conducting training for a group of marketing trainees.
You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing.
Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

Your marketing department works with an audience acquisition firm to invite attendees to marketing webinars.
The audience acquisition firm displays statistics related to attendees on a dashboard on its partner portal. The Chief Marketing Officer for your company asks you to add a link to this dashboard directly to the navigation for your Microsoft Dynamics 365 Marketing app.
You need to select the appropriate subarea content type.
Which subarea content type should you select in the sitemap?

A. URL

B. Custom page

C. Dashboard

D. Web resource

In preparing for going live with your customer journey you select `Check for Errors` in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. checks for common errors and shows an error message with advice for fixing them

B. makes sure all required marketing emails and pages are assigned and published

C. checks to ensure prerequisites are met

D. checks for active links to the marketing services that host your email messages

E. makes sure all required target segment(s) meet your goals

You are a marketing professional who is creating a marketing page.
Which three design elements are available to you? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Divider Element

B. Text Element

C. Content Block Element

D. Event Element

E. Survey Element

DRAG DROP -
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each rule type to the appropriate scenario. Each rule type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other countries/regions and you need to translate one of your English surveys into French.
Which step should you take to translate the survey so that all of your existing segments and journeys remain intact?

A. Update the existing survey, and translate the labels to French.

B. Clone the survey, and translate all labels to French.

C. Set the form to multilingual, add French, and then translate the labels.

D. Create a branched survey that asks the language preference. Then, display the appropriate translated section.

You are working with Dynamics 365 Customer Voice. You are creating a survey that will be distributed for anonymous response.
During survey variable configuration, you need to ensure that you capture the Job Title of the anonymous respondent.
Which two actions should you perform? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Enable Anonymous responses in the distribution settings.

B. Turn on the toggle for Save value in the Job Title variable.

C. Enable Save survey progress in the distribution options.

D. Add the Job Title variable in the Personalization customization.

Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.

A. The Status on the marketing content must be Approval Required.

B. The User must be in the Marketing Oversight Team or be a Marketing Professional.

C. The Status on the marketing content must be Draft.

D. The User must be in the BU Admin Team or in the Marketing Oversight business unit.

DRAG DROP -
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/ example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

DRAG DROP
-
You are a marketing administrator who is training a new marketer.
As you are training the new recruit on creating marketing forms, a validation error appears because a required design element type is missing.
Which design element type is required for Subscription Centers and Forward to a Friend pages? To answer, drag the design element type to the appropriate page. Each form option may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct match is worth one point.
 

You are a Dynamics 365 Marketing functional consultant.
Marketing pages must conform to corporate branding standards. You need to ensure they all use the same style sheet.
How can you add the style sheet?

A. Add it to the Portal Settings.

B. Click on HTML in the Page Designer in the marketing pages.

C. Add it to the Portal Integration tab of the marketing page.

D. Add it to a content block, then add the content block to the marketing page.

DRAG DROP
-
You are a Dynamics 365 Marketing functional consultant.
You need to configure Dynamics 365 Marketing for lead scoring.
Which configuration settings will allow you to accomplish the desired results? To answer, drag the appropriate configuration setting to the correct desired result. Each configuration setting may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
 

DRAG DROP -
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Define an objective for your survey so that you can ensure that all questions serve that objective.

B. Make your surveys long so that you customers can get a chance to provide as much information as possible.

C. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.

D. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.

E. Try to organize the survey in a way that groups all related questions together in sections.

DRAG DROP -
You have been asked to add the German language to the Customer Satisfaction Survey. The survey is currently only available in the default English language.
You need to configure Dynamics 365 Customer Voice to display the German language option.
Which four steps should you take, in sequence, to complete your task? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in correct order.
Select and Place:
 

The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company's account advertising an event.
Following ProseWare's standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

A. Schedule Time is set to tomorrow at 9 am.

B. Post Visibility is set to Connections.

C. Schedule Time is set to immediate.

D. Post Visibility is set to Public.

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.
Does this meet the goal?

A. Yes

B. No

You need to set up a webinar for your company for the first time.
Which two things should be verified before you start to set up the webinar? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Your Microsoft Dynamics 365 Marketing administrator has configured your organization’ webinar account.

B. Microsoft Dynamics 365 Marketing is configured to connect to a webinar provider.

C. As a non-administrator, you have already configured your organization’s webinar account.

D. Your webinar provider has provided information about setting up equipment, such as microphones.

DRAG DROP -
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
 

You are a marketing analyst at Contoso, Ltd. The sales manager surveyed the current customers regarding their satisfaction level with their last support call.
The sales manager wants to review individual responses to each question on a survey.
After selecting the survey name in the Reports section of Microsoft Dynamics 365 Customer Voice, what are two ways to obtain survey responses? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Double-click a respondent’s name to see their individual responses.

B. Select Respondents, and then select the survey name to display all responses.

C. Navigate to display a graphical representation of all responses.

D. Select Export All in the report, and all responses are downloaded in a CSV file.

You create a customer journey to send an Event registration Invite to a segment of customers in a specific country/region. You confirm that you selected the correct Marketing Email record with the correct language, and that you are using the correct Segment while creating the customer journey.
As part of going live with your customer journey, you select Check for Errors in the command bar.
Which three checks does this command perform? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Checks for common errors and shows an error message with advice for fixing them.

B. Ensures all required marketing emails and pages are assigned and published.

C. Ensures all required target segment(s) meet your goals.

D. Performs language checks to ensure localization.

E. Checks to ensure prerequisites are met.

F. Checks for active links to the marketing services that host your email messages.

Your company’s landing page is a Microsoft Dynamics 365 Marketing page. Your manager would like that landing page to display the customer’s information as captured in the Dynamics 365 Marketing contact database.
Which two steps should you take in Dynamics 365 Marketing to achieve this? Each correct answer represents part of the solution.
NOTE: Each correct selection is worth one point.

A. In the personalized pages, add the desired fields to the allow list.

B. In the marketing page, uncomment the lines of the desired fields in the generated JavaScript code.

C. In the contact, set the desired fields’ “allow to display on marketing page list” to Yes.

D. In the landing page, set the desired fields as variable data parameters.

You are creating a customer journey that sends an email newsletter to a subscription list advertising a limited time offer.
The customer journey start and end dates are May 24 through May 29. The customer journey is configured to send the email, wait one (1) week, then send a follow-up email reminding customers to take advantage of the offer in the newsletter.
Which error should you expect to see in the customer journey designer?

A. The Audience tile will give you an error saying the journey cannot proceed due to date misconfiguration.

B. The Newsletter Email tile will give you an error saying the email is being sent out of date range.

C. The Follow-up Email tie will give you an error saying it cannot be sent outside the specified journey date range.

D. The Wait tile will give you an error saying the tile is set to expire after the journey end date.

DRAG DROP -
Read each of the backup concepts below and determine which are correct or incorrect.
To answer, drag the Answer to the appropriate Backup Concept. Each Answer may be used once or more than once. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Select and Place:
 

DRAG DROP
-
You are creating a segment based on a combination four other segments: Segment A, Segment B, Segment C and Segment D.
The marketing director wants you to define the membership of the new segment as follows:
•	Include all members of Segment B
•	Include all members of Segment C who are members of segment D
•	Exclude any members of Segment A
You need to combine the segments using the appropriate operators to satisfy the marketing director's criteria.
Which segment name or operator type applies in each segment block and query operator?
To answer, drag the appropriate segment name or operator type to the correct empty segment blocks and query operators in the answer area. Each segment name will be used once. Each operator type may be used once, more than once, or not at all.
NOTE: Each correct match is worth one point.
 

You are a functional consultant working with Dynamics 365 Customer Voice.
You are tasked with planning a survey that will be distributed for anonymous response.
Which action is required during survey variable configuration to capture the Email of the anonymous respondent?

A. Enable the Anonymous responses in the distribution settings.

B. Turn on track email in the distribution settings.

C. Add the Email variable in the Personalization customization.

D. Turn on the toggle for Save value in the Email variable.

You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.
Which field type should you use?

A. Single Line on the Text

B. Floating Point Number

C. Whole Number

D. Decimal Number