A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A. Unshare the email.

B. Cancel send using email.

C. Update email approval status.

An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

A. SQL Query Activity

B. Audience Builder

C. Contact Builder

D. Data Filters

Northern Trail Outfitters wants to make newsletter emails more relevant to subscribers. The first step is to segment subscribers, so they are not sending a `batch and blast` newsletter. The second step is to personalize content based on the data that has been collected from subscribers.
In which two ways could they continue to improve the relevance of their newsletter? (Choose two.)

A. Use a substitution string to populate a subscriber’s name in the subject line.

B. Use a substitution string to populate a photo of the subscriber in the header of the email.

C. Change the color of the email background to match their subscribers’ preferred color of choice.

D. Create content tailored to subscribers’ interests and use dynamic rules to populate relevant content.

A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A. Include a phone number to call.

B. Include the mailing address of the sender.

C. Ensure an opt-out link is present.

D. State why the subscriber is receiving the email.

A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings.
What email best practice should be used?

A. Personalize the email content.

B. Send to the entire subscriber base.

C. Limit the email text to 250 words.

D. Use an infographic email template.

Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a. m. The content of the email will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?

A. Recurring Send Schedule via Guided Send

B. Triggered Send

C. Send Email Activity

D. Send Flow

Northern Trail Outfitters (NTO) wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive.
Which two techniques could be used? (Choose two.)

A. Include @media query CSS in the email.

B. Include style=ג€display:blockג€ on all images.

C. Use a Basic, Empty, or Themed Template in Content Builder.

D. Use inline CSS styling on all HTML elements.

After receiving approval from their team, a marketer scheduled a promotional email send. After the send was scheduled and the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A. Pending tab in Content Builder

B. Tracking tab in Journey Builder

C. Overview tab in Email Studio

The CMO at Northern Trail Outfitters (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post-purchase journeys.
Which action should the marketer take to evaluate Journey performance?

A. Define a goal for each journey.

B. Export the journey email analytics.

C. Review opens and dicks activity summaries.

Northern Trail Outfitters needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. They will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

A. Data Filter

B. Filter Activity

C. SQL Query Activity

D. Filtered Group

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?

A. Create a scheduled automation to import the file on a recurring basis with store information.

B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

C. Create an automation to begin when information changes on a store object using a workflow rule.

D. Create a file drop automation to initiate when the store’s data extension is updated via import.

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

A. Sending multiple emails in one day

B. Personalized recommendations

C. Opting customers in automatically

D. Preventing customers from opting out

A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is `File Not Found.`
Which two steps should resolve the issue? (Choose two.)

A. Change the file format from ג€comma separated valueג€ to ג€tab delimited.ג€

B. Ensure the name of the file in the Import Activity matches the file name on the SFTP.

C. Use the Import Wizard to point to rename the file on the Enhanced SFTP.

D. Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description `Address is non-existent at the domain`?

A. Undeliverable

B. Blocked Bounce

C. Hard Bounce

D. Soft Bounce

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line `NTO Spring Sale.`
What feature should be used to target these members?

A. SQL Query Activity

B. Group Refresh

C. Engagement Split

D. Email Send Report

A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?

A. Triggered Send

B. Send Email

C. Automated Send

D. Template Send

A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring.
Which feature should improve Datorama Dashboard usability?

A. Campaigns

B. Sender Profile

C. Tags

Northern Trail Outfitters wants to use a specific IP address and a subdomain of order.subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A. Delivery Profile

B. Send Classification

C. Sender Profile

Northern Trail Outfitters receives nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platforms. These files contain only the previous days opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

A. Import Activity Notification Settings

B. Configured Alert Manager Settings

C. Automation Notification Settings

Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A. Email Sends by User

B. Email Performance Over Time

C. Account Send Summary

Northern Trail Outfitters historically received a bulk data file from a vendor once per day in its Marketing Cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the files as they are received while minimizing rework?

A. Implement an API to start an automation with every file transfer.

B. Replace the Schedule with File Drop and use a filename pattern.

C. Replicate the automation and schedule them to execute every eight hours.

Northern Trail Outfitters is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used?

A. Schedule Starting Source > SQL Query Activity > File Transfer Activity

B. File Drop Starting Source > SQL Query Activity > File Transfer Activity

C. Schedule Starting Source > Data Extract Activity > File Transfer Activity

D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A. Exclusion List

B. Suppression List

C. Domain Exclusion List

D. Exclusion Script

A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks.
Which two A/׀’ test options should be used? (Choose two.)

A. The test administrator manually selects the version to send to the remainder.

B. The test administrator selects the desired audience test segment sizes.

C. The system automatically sends the winning version to the remainder audience.

D. The test administrator chooses which subscribers to place in each audience.

A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line? (Choose two.)

A. Split the audience equally and wait at least seven days to select a winner.

B. Split the audience equally and automatically choose the winning path based on Open Rate.

C. Split the audience equally and manually choose the winning path based on Email Engagement Stats.

D. Split the audience equally and configure a holdback population for a control.

Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A. Tracking Extracts

B. Google Analytics Integration

C. Report Snapshots

A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?

A. Predictive Email

B. Scheduled Email Sends

C. Automation Studio

D. Journey Builder

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used?

A. Choose data extension of contacts, and then choose to send ג€Based on Recipient Test Data Extension.ג€

B. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

C. Enter the email addresses to receive proofs, and then choose to send ג€Based on Subscriber Preview ‘myTestData.’ג€

D. Create a Test data extension that contains the five content variations the two team members need to validate.

The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

A. Filter Activity > File Transfer Activity > Data Extract Activity

B. Filter Activity > SQL Query Activity > File Transfer Activity

C. SQL Query Activity > Data Extract Activity > File Transfer Activity

D. Data Extract Activity > SQL Query Activity > File Transfer Activity

Which three options can be configured when running this report? (Choose three.)

A. Date range parameters

B. Error handling parameters

C. Report results delivery location

D. Report results file format

E. Error report log location

A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

A. To ensure data integrity

B. To determine the correct data type

C. To optimize import process speed

D. To save the data extension

An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? (Choose two.)

A. Set the column with Subscriber Key as Primary Key

B. Set the Email address column as Primary Key

C. Relate the Email Address to Subscriber Key

D. In Properties, check the ג€Is Sendableג€ option

Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

A. SQL Query Activity

B. Post to Facebook

C. Send SMS

D. Decision Split

E. Wait By Duration

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A. Scoring Split

B. Engagement Split

C. Frequency Split

A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? (Choose three.)

A. Use image-based text for hero graphics.

B. Cut content to make the message fit above the fold.

C. Keep copy simple and direct.

D. Stack the content in a single column.

E. Design with the most important content at the top.

Northern Trail Outfitters wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, they include content specific to the company's loyalty and non-loyalty members.
How should the email be built?

A. Create a template and lock content in the template.

B. Create dynamic content with a SQL Query activity.

C. Create multiple versions of the email for loyalty and non-loyalty members.

D. Create a template-based email using dynamic content.

Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

A. AMPscript Lookups

B. Dynamic Content

C. Sender Profile

D. Delivery Profile

Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio could they see the performance summary of the recent email send?

A. Send Performance tab

B. Overview tab within Tracking

C. Job Links tab within Tracking

D. Summary tab

A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What should be configured in the Marketing Cloud account?

A. File Transfer

B. Data Loader

C. Enhanced SFTP

D. Encrypted SFTP

Northern Trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A. SQL activity using data views

B. Audit Trail extract

C. Tracking Data extract

An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

A. Use the Import Activity to overwrite the records in the data extension.

B. Use the Import Wizard to add new records into the data extension.

C. Use the Import Wizard to overwrite the records in the data extension.

D. Use the Import Activity to add new records into the data extension.

A marketing team wants to schedule automatic delivery of Datorama pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

A. File Transfer Activity in Automation Studio

B. Report Definition Activity in Automation Studio

C. Report Scheduling in Datorama Reports

A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to
Subscriber Key on the All Subscribers List.
How would the default email send behavior for a pre-existing subscriber?

A. The email will be sent to the email address stored on the data extension.

B. The email will be sent to the field marked as the Primary Key.

C. The email will be sent to the Subscriber Key on the All Subscribers List.

D. The email will be sent to the email address stored on the All Subscribers List.

Northern Trail Outfitters wants to ensure a good user experience when subscribers read their emails.
What best practice should be employed?

A. Use one file type for all images in the email.

B. Keep total weight with images at 800KB or lower.

C. Increase DPI and file size for image display.

D. Rely on image-only emails to engage subscribers.

Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a
Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?

A. Create a data extension with email address, reply date, and response fields as non-nullable.

B. Create a data extension with email address, reply date, and response fields as nullable.

C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.

D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

A. Footer

B. Email Body

C. Envelope Content

D. Link Content

Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers?

A. Remove them from the list

B. Request they resubscribe

C. Send emails more frequently

D. Send emails less frequently

A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A. Select the ג€Previewג€ tab within the Classic Content tool.

B. Create a user-initiated email to send to the list of subscribers.

C. Use the Test Send tool to trigger copies of the email.

D. Using the Subscriber Preview tool, cycle through the list of subscribers.

Northern Trail Outfitters wants to send shipping email notifications to members. Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

A. Import Activity in Automation Studio

B. Transactional Send in Journey Builder

C. File Drop Starting Source in Automation Studio

D. File Drop Entry Source in Journey Builder

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.

C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

D. Create an API-driven process to put the data directly into the data extension when any data is changed.