The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

A. Create a Text content block.

B. Create an Image content block.

C. Create an HTML content block.

D. Create a Free Form content block.

Northern Trail Outfitters wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, they include content specific to the company's loyalty and non-loyalty members.
How should the email be built?

A. Create a template and lock content in the template.

B. Create dynamic content with a SQL Query activity.

C. Create multiple versions of the email for loyalty and non-loyalty members.

D. Create a template-based email using dynamic content.

Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

A. Sending multiple emails in one day

B. Personalized recommendations

C. Opting customers in automatically

D. Preventing customers from opting out

A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

A. The subject line contains a promotion to entice the recipient.

B. The email body presents the transactional content prior to any commercial content.

C. The email body presents any commercial content prior to the transactional content.

D. The email confirms a transaction between the recipient and sender.

E. The subject line is transactional in nature and non-promotional.

After receiving approval from their team, a marketer scheduled a promotional email send. After the send was scheduled and the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A. Pending tab in Content Builder

B. Tracking tab in Journey Builder

C. Overview tab in Email Studio

A marketer is using list-based sending, and wants to segment subscribers who have a value of `EMEA` in the Region Attribute.
What tool will produce this audience?

A. Send Flow

B. Filters

C. SQL Query Activity

D. Audience Builder

A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line? (Choose two.)

A. Split the audience equally and wait at least seven days to select a winner.

B. Split the audience equally and automatically choose the winning path based on Open Rate.

C. Split the audience equally and manually choose the winning path based on Email Engagement Stats.

D. Split the audience equally and configure a holdback population for a control.

Which three options can be configured when running this report? (Choose three.)

A. Date range parameters

B. Error handling parameters

C. Report results delivery location

D. Report results file format

E. Error report log location

A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments.
What tool should the marketing team use?

A. Profile attributes

B. Filters

C. Audience Builder

D. Data Extract Activity

Leading up to various holiday seasons, Northern Trail Outfitters (NTO) plans to include special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A. Dynamic Content Block

B. Einstein Content Selection

C. Reference Content Block

Northern Trail Outfitters wants to increase email subscribers this quarter.
Which three methods could they use to legally obtain subscribers? (Choose three.)

A. Purchase subscriber lists from a reputable data company.

B. Ask customers to text their email address to a short code to opt-in.

C. Email all unsubscribed customers asking for them to opt into email again.

D. Ask customers to opt-in at time of purchase online by creating an account.

E. Create a Facebook lead capturing form to gain opt-ins.

Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

A. Send another email to the same subscribers containing the correct link.

B. Update the link in the stored email content and it will be pulled in automatically.

C. Locate the job under Tracking and update the URL in the Job Links tab.

D. Have Support recall the email if it has not yet been opened by a subscriber.

Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns.
NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals? (Choose two.)

A. Send Count

B. Hyperlinks

C. From Name

D. Subject Line

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation. They added new fields to the Contact object for new marketing needs.
Which first step should the customer take to ensure the new fields are available to segment on in Marketing Cloud?

A. Edit the fields in the synchronized data source.

B. Create a new data extension with the new fields.

C. Create a data filter that includes the new fields.

Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. They want to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
Which tool should be used?

A. Send Flow

B. Automation Studio

C. Content Builder

D. Contact Builder

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A. Send earlier in the day to give subscribers more time to check email.

B. Add a clear, brief, and urgent call-to-action.

C. Use images, not text, to improve email look and branding.

D. Include relevant preheader text in every email.

A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? (Choose three.)

A. Use image-based text for hero graphics.

B. Cut content to make the message fit above the fold.

C. Keep copy simple and direct.

D. Stack the content in a single column.

E. Design with the most important content at the top.

Northern Trail Outfitters sends a broadly targeted promotional email and notices a very high bounce rate compared to their typical sends.
What could be causing this spike in bounces?

A. They have sent too many emails recently around the same promotion.

B. They sent on a day with high email volume like black Friday.

C. They used “FREE” in the promotional content.

D. They sent to a large number of unengaged subscribers.

The CMO at Northern Trail Outfitters (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post-purchase journeys.
Which action should the marketer take to evaluate Journey performance?

A. Define a goal for each journey.

B. Export the journey email analytics.

C. Review opens and dicks activity summaries.

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.

B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.

C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

D. Create an API-driven process to put the data directly into the data extension when any data is changed.

Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

A. AMPscript Lookups

B. Dynamic Content

C. Sender Profile

D. Delivery Profile

A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A. Select the ג€Previewג€ tab within the Classic Content tool.

B. Create a user-initiated email to send to the list of subscribers.

C. Use the Test Send tool to trigger copies of the email.

D. Using the Subscriber Preview tool, cycle through the list of subscribers.

A marketer is building a highly personalized email which is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

A. SQL Query Activity

B. File Trigger

C. Data Filter

D. Profile Management

A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring.
Which feature should improve Datorama Dashboard usability?

A. Campaigns

B. Sender Profile

C. Tags

A marketer wants to use personalization strings to create individualized content for an upcoming send.
Which three items should the marketer know when using personalization strings? (Choose three.)

A. Personalization strings are limited to profile attributes.

B. When using subscriber data, the attribute or field should have a default value.

C. Personalization strings are case sensitive.

D. Personalization strings can appear in the subject line or body of the email.

E. Personalization strings are enclosed by double percent symbols.

The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should be used? (Choose two.)

A. Offer a special discount for opening the email.

B. Use a large sample size.

C. Wait at least 24 hours before declaring a winner.

D. Test multiple variations concurrently.

A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to
Subscriber Key on the All Subscribers List.
How would the default email send behavior for a pre-existing subscriber?

A. The email will be sent to the email address stored on the data extension.

B. The email will be sent to the field marked as the Primary Key.

C. The email will be sent to the Subscriber Key on the All Subscribers List.

D. The email will be sent to the email address stored on the All Subscribers List.

Northern Trail Outfitters historically received a bulk data file from a vendor once per day in its Marketing Cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the files as they are received while minimizing rework?

A. Implement an API to start an automation with every file transfer.

B. Replace the Schedule with File Drop and use a filename pattern.

C. Replicate the automation and schedule them to execute every eight hours.

Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?

A. Import File Activity > Send Email

B. Import File Activity > File Transfer Activity > Send Email

C. File Transfer Activity > Send Email

D. File Transfer Activity > Import File Activity > Send Email

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A. Mobile-aware Design

B. Desktop-centric Design

C. Responsive Design

D. Static Design

Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A. Email Sends by User

B. Email Performance Over Time

C. Account Send Summary

Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A. Tracking Extracts

B. Google Analytics Integration

C. Report Snapshots

A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address,
Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A. A file drop automation to execute an import every time a record is updated or added.

B. A scheduled automation to import a file containing all of their subscribers.

C. A scheduled automation to import a nightly file of updated or changed records.

D. A scheduled automation to occur every 15 minutes to ensure the data is current.

A marketing team wants to schedule automatic delivery of Datorama pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

A. File Transfer Activity in Automation Studio

B. Report Definition Activity in Automation Studio

C. Report Scheduling in Datorama Reports

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Create CloudPages to collect and subscribe users.

B. Leverage Social Studio to capture email addresses.

C. Use Journey Builder to build an audience using Ad Studio.

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A. Exclusion List

B. Suppression List

C. Domain Exclusion List

D. Exclusion Script

Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)

A. Use subscriber data to dynamically populate email content.

B. Send multiple emails a day to keep the brand top of mind.

C. Set cadence expectations up front with subscribers.

D. Send generic content to appeal to all audiences.

Northern Trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A. SQL activity using data views

B. Audit Trail extract

C. Tracking Data extract

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

A. Automation Studio with three separate Welcome automations.

B. A series of A/׀’ tests to determine the number of emails.

C. Journey Builder using a Random Split with three branches.

D. Journey Builder using a Decision Split with three branches.

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.)

A. Subscribers who click on a specific link

B. Performance data on the Overview tab

C. Number of clicks from mobile devices

D. Images showing how the email rendered on different devices

Northern Trail Outfitters wants to ensure a group of subscribers never receives a promotional email.
Which configuration ensures these subscribers do NOT receive these emails?

A. Add subscribers to the Account opt-out list.

B. Add an Auto-Suppression list to the default sender profile.

C. Configure Auto-Suppression list for the Commercial classification.

A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them, but is clearly noted as a test email.
What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A. Create a Test data extension composed of the management team and Test Send to the Test data extension.

B. Create a list composed of the management team, prepend ג€Testג€ to the Subject, and use the Send Flow to send the email to the list.

C. Find each individual with Subscriber Preview and Test Send to each individual Recipient.

D. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend ג€Testג€ to the Subject, select the data extension, and send the email.

Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder?
(Choose two.)

A. Link Tooltip

B. Stored Content Boxes

C. Track Email Opens

D. Physical Mailing Address

A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is `File Not Found.`
Which two steps should resolve the issue? (Choose two.)

A. Change the file format from ג€comma separated valueג€ to ג€tab delimited.ג€

B. Ensure the name of the file in the Import Activity matches the file name on the SFTP.

C. Use the Import Wizard to point to rename the file on the Enhanced SFTP.

D. Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.

The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

A. Filter Activity > File Transfer Activity > Data Extract Activity

B. Filter Activity > SQL Query Activity > File Transfer Activity

C. SQL Query Activity > Data Extract Activity > File Transfer Activity

D. Data Extract Activity > SQL Query Activity > File Transfer Activity

Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)

A. Purchase lists from companies that guarantee users have opted in.

B. Authenticate email sending to distinguish it from spammers.

C. Purge old or inactive email addresses.

D. Ensure the spam complaint rate is between 1% and 3%.

E. Encourage subscribers to add the company’s sending domain to their address books.

Northern Trail Outfitters' customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?

A. Responsive Aware

B. Mobile Aware

C. Mobile Responsive

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?

A. Sender Profile

B. Delivery Profile

C. Send Definition

D. Send Classification

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used?

A. Choose data extension of contacts, and then choose to send ג€Based on Recipient Test Data Extension.ג€

B. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.

C. Enter the email addresses to receive proofs, and then choose to send ג€Based on Subscriber Preview ‘myTestData.’ג€

D. Create a Test data extension that contains the five content variations the two team members need to validate.

Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

A. Customer ID is Primary Key and relates to Subscriber ID

B. Email Address is Primary Key and relates to Subscriber Key

C. Customer ID is Primary Key and relates to Subscriber Key

D. Email Address is Primary Key and relates to Subscriber ID