Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?

A. Use a query activity to populate the auto-suppression

B. Use Einstein Segment Recommendations

C. Use an import activity to import a file from the SFTP

D. Use the Import Wizard in Automation Studio

A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over
200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery? (Choose two.)

A. Does their License include the Large Data Extensions feature?

B. How many API calls are included in their License?

C. Why do they require 10 years of historical data in Marketing Cloud?

D. Does their License include support for REST APIs?

Northern Trail Outfitters wants to automate the daily segmentation of their master subscriber data extension into smaller data extensions based on subscriber preferences.
Which two Automation Studio activities could they choose from to segment their data into existing data extensions? (Choose two.)

A. Script Activity

B. Refresh Group Activity

C. Publish Audience Activity

D. Query Activity

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which three settings should be confirmed? (Choose three.)

A. Reply Mail Management (RMM) is configured for the customer’s account.

B. The RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.

C. An email address was provided as the Routing Address for Remaining Replies.

D. The RMM setting ‘Unsubscribe Manual Requests’ is set to YES.

E. The subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe.

A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.
Which three steps should the consultant use in the solution? (Choose three.)

A. Put a SOAP API in place via the Marketing Cloud API.

B. Write an Apex Trigger on the Lead Object.

C. Create the Triggered Send Definition in the Marketing Cloud.

D. Create the Triggered Send Definition in the Sales Cloud.

E. Enable Triggered Sends on the Lead Object in configuration.

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement? (Choose two.)

A. Suppression List

B. Auto-Suppression List

C. Domain Exclusion

D. Publication List

Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

A. Many-to-Many Relationship

B. One-to-One Relationship

C. Population

D. One-to-Many Relationship

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response? (Choose two.)

A. Next keyword was not specified on the outbound message.

B. Response contained ג€stopג€ in the message content.

C. Responses are not sent within 24 hours of the outbound message.

D. Responses are sent after the 60 minute conversation window.

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder? (Choose two.)

A. Event Registration

B. Customer Data

C. Venue Details

D. Payment Details

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?

A. Preference center is too strict.

B. High Watermark if journey builder.

C. Email frequency too high.

D. Deliverability issues on account.

Northern Trail Outfitters wants to improve their personalization of goods and services using an expansive set of data.
What product facilitates the sharing of first, second, and third-party data between data gathering partners?

A. Data Studio

B. Personalization Builder

C. Contact Builder

D. Interaction Studio

A B2B customer notices they have a large number of subscribers marked as `˜Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to `˜Active'?

A. Use a SQL query to change all subscribers with a status of ‘Held’ to ‘Active’ in All Subscribers.

B. Use Contact Builder to mass update all ‘Held’ subscribers to ‘Active’ status.

C. Extract subscribers who have a status of ‘Held’, then import subscribers as ‘Active’.

D. Subscribers with a status of ‘Held’ should be re-enabled by contacting support.

Which three statements are correct regarding the automation tools in Marketing Cloud? (Choose three.)

A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool.

B. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.

C. Automation Studio and Journey Builder allow users to define a wait activity based on duration.

D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.

E. Journey Builder allows users to update a contact record in a journey or import data into a data extension.

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

C. Use a Data Extension Entry Source with an applied filter based on recent member activity.

D. Use a Query Activity in Automation Studio to create a segment before entering the journey.

ABC Company has scenario of a journey for "post-purchasing communication".
Which re-entry setting is correct?

A. re-entry after time

B. re-entry only after exiting

C. no re-entry

D. re-entry anytime

Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeroes, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?

A. Number

B. Text (15)

C. Decimal (15,2)

D. Decimal (15,0)

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked? (Choose two.)

A. Can they provide access for Marketing Cloud to update the DNS records?

B. Does their company allow delegation of subdomains to third parties?

C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

D. Are they able to modify their domain configuration’s DNS entries?

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

A. Guide Template Language

B. Substitution Strings

C. Dynamic Content Areas

D. Personalization Strings

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is:
✑ Compiled in a database in the website Content Management System (CMS).
✑ Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?

A. Unsubscribes should be synchronized between senders.

B. They will need to integrate with the Marketing Cloud SOAP API.

C. Engagement metrics will be passed into Marketing Cloud.

D. The third-party send list should be pulled from the CMS.

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

A. Create and execute a Data Filter on the _Click data view.

B. Create and execute a Subscriber Engagement report.

C. Create and execute a SQL Query against the _Click data view.

D. Create and execute a Tracking Extract.

A retail company's database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identified "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
What three key issues should be addressed? (Choose three.)

A. How will Marketing Cloud and the database synchronize?

B. What will be used as Subscriber Key?

C. Will the company need a custom preference center?

D. What publication lists will be used?

E. Will new users have a “Customer ID”?

ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

A. A user-initiated message to send an email to customers who made a purchase daily.

B. Triggered Import – user initiated send (not scheduled).

C. A scheduled automation to send emails to customers who made a purchase daily.

Customer Event gathers data through a tablet-based webform as part of a raffle into a data extension. Winner is randomly selected. After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define two things necessary. (Choose two.)

A. Data extension with opt in status

B. SmartCapture

C. WebCollect

D. Send email activity which contains a link to subscription center

A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose two.)

A. Ensure the values to log exist in the Additional Email Attributes.

B. Match an AMPscript variable name to a Send Log field.

C. Enable send logging to a data extension during send process.

D. Use the WriteToLog() AMPscript function the content.

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific Publication List.
Which Data View could they use to achieve this?

A. _Subscribers

B. _PublicationSubscriber

C. _EnterpriseAttribute

D. _ListSubscribers

A customer wants to automate the process of sending a series of welcome emails based on the subscriber's data.
✑ Emails should be sent weekly for up to five weeks.
✑ If a subscriber makes a purchase, they should stop receiving welcome emails.
✑ A Boolean flag should be set in a data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

A. Update Contact Data, Wait, Send Email, Join.

B. Random Split, Send Email, Wait Define Goal.

C. Define Goal, Send Email, Wait, Decision Split.

D. Define Goal, Update Contact Data, Send Email, Wait.

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

A. API Event Entry, SQL Query Activity, Task Activity

B. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

C. Salesforce Data Entry, SQL Query Activity, Task Activity

D. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

A. Guide Template Language

B. Personalization strings

C. AMPscript

D. SQL Query

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

B. Create and send to a sendable data extension containing those needed fields using a query activity.

C. Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.

D. Use the LookUp AMPscript function in the email to pull the fields from the data extensions for each subscriber.

A financial company wants to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
✑ Payments.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
✑ Payments.csv will be encrypted.
✑ Payments.csv will contain data from the previous week.
✑ Late payment notices will be sent each Monday at noon.
✑ They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?

A. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

B. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer

D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?

A. Create an auto-suppression list populated with the known email addresses.

B. Create an exclusion list with the known email addresses.

C. Populate a list using a query to exclude the subscriber key.

D. Create an auto-suppression list populated with subscriber keys.

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts?

A. Query Activity

B. Script Activity

C. Stop Activity

D. Verification Activity

A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to held status within the last
60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.

B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

C. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

D. Use Data Extension Extract and Import activities from Automation Studio to inject the subscriber into a CloudPage used as an Entry Source by Journey Builder.

An employee in a customer's IT department is responsible for maintaining the Login IP Whitelist and SFTP locations in Marketing Cloud. The IT Director has asked that this employee be given the minimum permissions necessary to complete only these tasks.
How should the Consultant configure the IT employee's account?

A. Administrator role, with all Content and Subscriber permissions disabled

B. Marketing Cloud Security Administrator role with account-wide access

C. Data Manager role with access to only the Parent Business Unit

D. Custom role with limited Administrator permissions enabled

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending.
The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution? (Choose three.)

A. Does someone need to be notified if an error happens on import?

B. Will the file have more than 5,000 rows?

C. Does the file have demographic data?

D. Is the data file a delta or a historical file?

E. Will the data file be placed on the SFTP at the same time daily?

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?

A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML

B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management

C. Enable the ‘Exclude FTP Users From Password Expiration’ option in Setup > Security Settings

D. Upload data files to Marketing Cloud using SFTP instead of FTP

An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?

A. Re-entry after time

B. Re-entry only after exiting

C. Re-entry anytime

D. No re-entry

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?

A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.

B. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com.

C. Links within emails will be wrapped with mail.nto.com, but images within Content Builder will use e.nto.com.

D. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Google Analytics 360

B. Data Studio

C. Einstein Engagement Scoring

D. Audience Studio

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be:
✑ Imported into a staging data extension.
✑ Separated into two different data extensions.
Which workflow should meet these requirements?

A. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

B. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

C. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and Amazon Redshift.
What product would help their use case?

A. Report Studio

B. Datorama

C. Interaction Studio

D. Web Analytics Connector

How do you add a contact in contact builder? (Choose two.)

A. Import to All Subscribers List.

B. Add manually to All Subscribers.

C. Import to MyLists.

D. Import to DE.

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound
Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

A. Refresh Mobile Filtered List and Outbound Send

B. Import Mobile Contacts and Outbound Send

C. Import Mobile Contacts and Send SMS

D. Refresh Mobile Filtered List and Send SMS

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

A. TransformJSON() AMPscript Function

B. ParseJSON content block within Content Builder

C. BuildRowSetFromJSON() AMPscript Function

D. SSJS platform function ParseJSON

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

A company collects subscriptions on its website. It does the following:
✑ Compiles that subscription list in a database in the website Content Management System (CMS).
✑ Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
Uses Marketing Cloud as the database of record.
 
✑ Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?

A. File Transfer > Import File > Measures > Send Email

B. File Transfer > SQL Query > Measures > Send Email

C. File Transfer > Data Extract > Filters > Send Email

D. File Transfer > Import File > SQL Query > Send Email

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store manager's information. If a new manager is assigned to a region, NTO only wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

A. Each customer’s region code and the manager’s name and email address for each region code.

B. Name and email address for each regional store manager stored on a lookup table.

C. Regional store manager’s name and email address for each customer.

D. Region code, regional store manager’s name, and email address for each customer.

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

A. Create a new Import to populate subscriber email addresses into All Subscribers.

B. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.

C. Create a new Attribute Group referencing all email address fields in Data Designer.

D. Add all email address fields into the Contact Configuration screen in the correct order.

A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.

D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet these criteria?

A. Query all subscribers from the Sent Data View when creating the send.

B. Create an exclusion data extension populated with the identified subscribers.

C. Create a suppression list populated with the identified subscribers.

D. Import the identified subscribers into a list when creating the send.