What is the capability of the Import within Contact Builder? (Choose two.)

A. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

B. The data source can be a local file, data filter, or file on any FTP.

C. Like the Import Wizard, the Contact Builder import definition can be executed without saving.

D. In order to use Map by Header Row, the fields in the DE and file must match exactly.

Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

A. Many-to-Many Relationship

B. One-to-One Relationship

C. Population

D. One-to-Many Relationship

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts?

A. Query Activity

B. Script Activity

C. Stop Activity

D. Verification Activity

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response? (Choose two.)

A. Next keyword was not specified on the outbound message.

B. Response contained ג€stopג€ in the message content.

C. Responses are not sent within 24 hours of the outbound message.

D. Responses are sent after the 60 minute conversation window.

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?

A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls.

B. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud.

C. Share Sales Cloud user licenses across Marketing Cloud users.

D. Upgrade the Marketing Cloud Account to ConnectedApp Authentication.

A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?

A. One-to-Many Relationship

B. Many-to-One Relationship

C. Many-to-Many Relationship

D. One-to-One Relationship

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store manager's information. If a new manager is assigned to a region, NTO only wants to update the information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

A. Each customer’s region code and the manager’s name and email address for each region code.

B. Name and email address for each regional store manager stored on a lookup table.

C. Regional store manager’s name and email address for each customer.

D. Region code, regional store manager’s name, and email address for each customer.

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend?

A. Create an auto-suppression list populated with the known email addresses.

B. Create an exclusion list with the known email addresses.

C. Populate a list using a query to exclude the subscriber key.

D. Create an auto-suppression list populated with subscriber keys.

Northern Trail Outfitters (NTO) wants to send using the From Address of
marketing@email.nto.com
. They will then automatically forward replies to
customerservice@nto.com
. NTO also wants to include an automatic reply to the customer's email address
customer@example.com
.
Which email address would appear as the From Address for the automatic reply to the customer?

A. reply@marketingcloud.com

B. marketing@email.nto.com

C. customerservice@nto.com

D. customer@example.com

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific Publication List.
Which Data View could they use to achieve this?

A. _Subscribers

B. _PublicationSubscriber

C. _EnterpriseAttribute

D. _ListSubscribers

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? (Choose two.)

A. Data Designer

B. Cloud Pages

C. Web Analytics Connector

D. Content Builder

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?

A. Decision Split Activity using both Contact and Journey Data

B. Decision Split Activity using only Journey Data

C. Einstein Split Activity

D. Decision Split Activity using only Contact Data

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.

B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

C. Use a Data Extension Entry Source with an applied filter based on recent member activity.

D. Use a Query Activity in Automation Studio to create a segment before entering the journey.

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to `˜shipped' that day through a journey.
Which two methods should be used to filter entry into the journey? (Choose two.)

A. Entry Source Filter

B. Decision Split

C. SQL Query

D. Filter Activity

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A. Implement a new SSL Certificate for the new brand.

B. Request a second SAP for the existing business unit.

C. Create a new business unit for the new brand.

D. Request a Private Domain to be added to the existing business unit.

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a
Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

A. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.

B. Create a file drop automation which includes an Import File Activity and Send Email Activity.

C. Create a scheduled monthly automation which includes an Import File Activity and triggered send.

D. Create a file drop automation which includes an Import File Activity and triggered send.

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

A. Create and execute a Data Filter on the _Click data view.

B. Create and execute a Subscriber Engagement report.

C. Create and execute a SQL Query against the _Click data view.

D. Create and execute a Tracking Extract.

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? (Choose two.)

A. Administrator

B. Data Manager

C. Content Creator

D. Analyst

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?

A. Use a query activity to populate the auto-suppression

B. Use Einstein Segment Recommendations

C. Use an import activity to import a file from the SFTP

D. Use the Import Wizard in Automation Studio

After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?

A. Report is saved in Standard Salesforce folder.

B. Email Address column is included in the report used for sending.

C. Required profile attributes are properly mapped.

D. Sendable data extension is saved in the Salesforce Data Extensions folder.

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound
Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

A. Refresh Mobile Filtered List and Outbound Send

B. Import Mobile Contacts and Outbound Send

C. Import Mobile Contacts and Send SMS

D. Refresh Mobile Filtered List and Send SMS

A company is leveraging Marketing Cloud Connect to trigger near real-time communication in Journey Builder via Salesforce Entry Events. They would like to set up another business unit specifically for their new European subsidiary and also leverage Salesforce Entry Events. They want to continue to use one Sales Cloud instance for all regions, but the head of the European marketing team wants to guarantee European customers are never visible to the users of the existing business unit for data privacy reasons, just as they are in Sales Cloud. The integration user in Sales Cloud has the profile `System Administrator`.
What action should the consultant take to accomplish this?

A. Enable the Scope By User setting in Salesforce Integration tab

B. Implement a custom integration to support this requirement

C. Once users are integrated Salesforce Entry Events automatically filter contacts based on Sales Cloud permissions

D. Ensure each business unit has a different Integration User with the relevant roles in Sales Cloud

ABC Company wants to automate the sending of shipping notices and a customer survey.
- Shipping notices will be sent once a day.
- The shipping file will be placed on the FTP some time after 4:00 p.m.
- The shipping data will be sorted in the Shipping Notice data extension.
- A field in the data extension will contain the shipping date.
- The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
A.
 
B.
 
C.
 
D.
 

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

A. Guide Template Language

B. Personalization strings

C. AMPscript

D. SQL Query

An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?

A. Re-entry after time

B. Re-entry only after exiting

C. Re-entry anytime

D. No re-entry

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose two.)

A. Individual Level Tracking was not selected in Marketing Cloud Configuration

B. Email Address was used as Subscriber Key

C. Synchronized Data Sources only push data every 15 minutes

D. ContactID was used as Subscriber Key

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

A. API Event Entry, SQL Query Activity, Task Activity

B. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

C. Salesforce Data Entry, SQL Query Activity, Task Activity

D. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.
Which three steps should the consultant use in the solution? (Choose three.)

A. Put a SOAP API in place via the Marketing Cloud API.

B. Write an Apex Trigger on the Lead Object.

C. Create the Triggered Send Definition in the Marketing Cloud.

D. Create the Triggered Send Definition in the Sales Cloud.

E. Enable Triggered Sends on the Lead Object in configuration.

Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?

A. Data Designer

B. Entry Source Data Extension

C. Contact Configuration

D. Data Relationships

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?

A. Preference center is too strict.

B. High Watermark if journey builder.

C. Email frequency too high.

D. Deliverability issues on account.

A customer plans to configure multiple Business Units (BU) to support the digital marketing efforts of five international offices.
Which reason warrants this implementation?

A. Support non-English responses with Reply Mail Management.

B. Localized language and display options based on location and culture.

C. Localized physical mailing address displayed in the default email footer.

D. Tracking information for campaigns sent by each office.

Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday.
Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)

A. An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity

B. Journey Builder Date Based Event using Contact Data related to Synchronized Data Source Attribute Group

C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation

D. Salesforce Data Entry event with filter criteria on Contact Object where ‘Date of Birthday equal to Today’

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is:
✑ Compiled in a database in the website Content Management System (CMS).
✑ Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?

A. Unsubscribes should be synchronized between senders.

B. They will need to integrate with the Marketing Cloud SOAP API.

C. Engagement metrics will be passed into Marketing Cloud.

D. The third-party send list should be pulled from the CMS.

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

B. Create and send to a sendable data extension containing those needed fields using a query activity.

C. Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.

D. Use the LookUp AMPscript function in the email to pull the fields from the data extensions for each subscriber.

A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to held status within the last
60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.

B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

C. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

D. Use Data Extension Extract and Import activities from Automation Studio to inject the subscriber into a CloudPage used as an Entry Source by Journey Builder.

Northern Trail Outfitters' marketing team is made up of a marketing manager, a communications specialist, and a graphic designer. The team is new to Marketing
Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A. Attribute Groups

B. Publication Lists

C. Query Activities

D. Data Filters

A customer wants to automate the process of sending a series of welcome emails based on the subscriber's data.
✑ Emails should be sent weekly for up to five weeks.
✑ If a subscriber makes a purchase, they should stop receiving welcome emails.
✑ A Boolean flag should be set in a data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

A. Update Contact Data, Wait, Send Email, Join.

B. Random Split, Send Email, Wait Define Goal.

C. Define Goal, Send Email, Wait, Decision Split.

D. Define Goal, Update Contact Data, Send Email, Wait.

A B2B customer notices they have a large number of subscribers marked as `˜Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to `˜Active'?

A. Use a SQL query to change all subscribers with a status of ‘Held’ to ‘Active’ in All Subscribers.

B. Use Contact Builder to mass update all ‘Held’ subscribers to ‘Active’ status.

C. Extract subscribers who have a status of ‘Held’, then import subscribers as ‘Active’.

D. Subscribers with a status of ‘Held’ should be re-enabled by contacting support.

Northern Trail Outfitters wants to automate the daily segmentation of their master subscriber data extension into smaller data extensions based on subscriber preferences.
Which two Automation Studio activities could they choose from to segment their data into existing data extensions? (Choose two.)

A. Script Activity

B. Refresh Group Activity

C. Publish Audience Activity

D. Query Activity

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

A. Scheduled Automation utilizing Triggered Send Emails

B. Journey that allows re-entry after exiting

C. Scheduled Automation using a Send Activity

D. Single Send Journey

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process.
How should the consultant meet this requirement?

A. Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud.

B. Create data validation rules for the integrated user in Sales Cloud.

C. Create a Salesforce Data Extension for the user to select during a Send Flow.

D. Add custom VisualForce Page to the page layouts in Marketing Cloud.

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information:
✑ Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal.
✑ Order_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount.
✑ Products: ProductID, SKU, Name, Description, Cost, Price.
Which two actions should be taken in Data Designer? (Choose two.)

A. Create a one-to-many relationship between Orders and Order_Details.

B. Create a one-to-one relationship between Orders and Order_Details.

C. Create a one-to-one relationship between Order_Details and Products.

D. Create a one-to-one relationship between the contact record and Order_Details.

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What should be recommended?

A. Push each new record into Marketing Cloud via Platform Event API on form submit.

B. Create this as a Journey Data Source via Journey Builder.

C. Recreate this external web form inside Marketing Cloud.

D. Perform a daily bulk export to SFTP for import via Automation.

A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? (Choose two.)

A. The consultant should enable deep linking in Marketing Cloud Connect configuration.

B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Which two statements are accurate regarding segmentation options in Marketing Cloud? (Choose two.)

A. A data extension can be updated using a query activity

B. A filtered data extension can be populated with a filter activity

C. A data filter can be automated with a filter activity

D. A random data extension can be updated with a filter activity

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which three settings should be confirmed? (Choose three.)

A. Reply Mail Management (RMM) is configured for the customer’s account.

B. The RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.

C. An email address was provided as the Routing Address for Remaining Replies.

D. The RMM setting ‘Unsubscribe Manual Requests’ is set to YES.

E. The subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe.

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

ABC Company has scenario of a journey for "post-purchasing communication".
Which re-entry setting is correct?

A. re-entry after time

B. re-entry only after exiting

C. no re-entry

D. re-entry anytime

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending.
The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution? (Choose three.)

A. Does someone need to be notified if an error happens on import?

B. Will the file have more than 5,000 rows?

C. Does the file have demographic data?

D. Is the data file a delta or a historical file?

E. Will the data file be placed on the SFTP at the same time daily?

ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

A. A user-initiated message to send an email to customers who made a purchase daily.

B. Triggered Import – user initiated send (not scheduled).

C. A scheduled automation to send emails to customers who made a purchase daily.