Northern Trail Outfitters (NTO) has implemented Salesforce for its sales users. The opportunity management in Salesforce is implemented as follows:
1. Sales users enter their opportunities in Salesforce for forecasting and reporting purposes.
2. NTO has a product pricing system (PPS) that is used to update the Opportunity Amount field on opportunities on a daily basis.
3. PPS is the trusted source within NTO for Opportunity Amount.
4. NTO uses Opportunity Forecast for its sales planning and management.
Sales users have noticed that their updates to the Opportunity Amount field are overwritten when PPS updates their opportunities.
How should a data architect address this overwriting issue?

A. Change PPS integration to update only Opportunity Amount field when the value is null.

B. Create a custom field for Opportunity Amount that sales users update separating the field that PPS updates.

C. Create a custom field for Opportunity amount that PPS updates separating the field sales user updates.

D. Change Opportunity Amount field access to Read Only for sales users using field-level security.

A customer wants to maintain geographic location information including latitude and longitude in a custom object.
What should a data architect recommend to satisfy this requirement?

A. Create formula fields with geolocation functions for this requirement.

B. Create custom fields to maintain latitude and longitude information.

C. Create a geolocation custom field to maintain this requirement.

D. Recommend AppExchange packages to support this requirement.

Universal Containers requires all customers to provide either a phone number or an email address when registering for an account.
What should the data architect use to ensure this requirement is met?

A. Validation Rule

B. Apex Class

C. Process Builder

D. Required Fields

Universal Containers (UC) is transitioning from Classic to Lightning Experience.
What does UC need to do to ensure users have access to its notes and attachments in Lightning Experience?

A. Manually upload Notes in Lightning Experience.

B. Manually upload Attachments in Lightning Experience.

C. Add Notes and Attachments Related Lists to Page Layouts in Lightning Experience.

D. Migrate Notes and Attachments to Enhanced Notes and Piles using a migration tool.

Universal Containers has a legacy client server app that has a relational database that needs to be migrated to Salesforce.
What are the three key actions that should be done when data modeling in Salesforce? (Choose three.)

A. Work with legacy application owner to analyze the legacy data model.

B. Map legacy data to Salesforce objects.

C. Implement the legacy data model within Salesforce using custom fields.

D. Identify data elements to be persisted in Salesforce.

E. Map legacy data to custom metadata types.

Northern Trail Outfitters (NTO) has a loyalty program to reward repeat customers. The following conditions exist:
1. Reward levels are earned based on the amount spent during the previous 12 months.
2. The program will track every item a customer has bought and grant them points for discounts.
3. The program generates 100 million records each month.
NTO Customer Support would like to see a summary of a customer's recent transactions and the reward level(s) they have attained.
Which solution should the data architect use to provide the information within Salesforce for the customer support agents?

A. Create a custom big object to capture the reward program data, display it on the contact record, and update nightly from the point-of-sale system.

B. Create a custom object in Salesforce to capture and store all reward programs, populate nightly from the point-of-sale system, and present on the customer record.

C. Provide a button so that the agent can quickly open the point-of-sale system that displays the customer’s history.

D. Capture the reward program data in an external data store, and present the 12-month trailing summary in Salesforce using Salesforce Connect and an external object.

Universal Containers (UC) owns a complex Salesforce org with many Apex classes, triggers, and automated processes that will modify records if available. UC has identified that, in its current development state, UC runs chance of encountering race conditions on the same record.
What should a data architect recommend to guarantee that records are not being updated at the same time?

A. Embed the keywords FOR UPDATE after SOQL statements.

B. Refactor or optimize classes and triggers for maximum CPU performance.

C. Migrate programmatic logic to processes and flows.

D. Disable classes or triggers that have the potential to obtain the same record.

Universal Containers (UC) has one Salesforce org (Org A) and recently acquired a secondary company with its own Salesforce org (Org B). UC has decided to keep the orgs running separately, but would like to bidirectionally share Opportunities between orgs in near-real time.
Which three options should a data architect recommend to share data between Org A and Org B? (Choose three.)

A. Install a third-party AppExchange tool to handle the data sharing.

B. Leverage Heroku Connect and Heroku Postgres to bidirection ally sync Opportunities.

C. Develop an Apex class that pushes Opportunity data between orgs daily via the Apex scheduler.

D. Use Salesforce Connect and the cross-org adapter to virtualize Opportunities into external objects.

E. Leverage middleware tools to bidirectionally send Opportunity data across orgs.

Universal Containers (UC) stores 10 million rows of inventory data in a cloud database. As part of creating a connected experience in Salesforce, UC would like to expose this inventory data to Sales Cloud without a direct import. UC has asked its data architect to determine if Salesforce Connect is needed.
Which three considerations should the data architect make when evaluating the need for Salesforce Connect? (Choose three.)

A. You want real-time access to the latest data from other systems.

B. You need small amounts of external data at any one time.

C. You need to expose data via a virtual private connection.

D. You have a large amount of data and would like to copy subsets of it into Salesforce.

E. You have a large amount of data that you don’t want to copy into your Salesforce org.

Northern Trail Outfitters (NTO) has the following systems:
Customer master—source of truth for customer information
Service cloud—customer support -
Marketing cloud—marketing communications
Enterprise data warehouse-business reporting
The customer data is duplicated across all these systems and are not kept in sync. Customers are also complaining that they get repeated marketing emails and have to call in to update their information.
NTO is planning to implement a master data management (MDM) solution across the enterprise.
Which three data issues will an MDM tool solve? (Choose three.)

A. Data loss and recovery

B. Data accuracy and quality

C. Data completeness

D. Data duplication

E. Data standardization

A custom pricing engine for a Salesforce customer has to be decided by factors with the following hierarchy:
1. State in which the customer is located
2. City in which the customer is located if available
3. Zip code in which the customer is located if available
4. Changes to this information should have minimum code change
What should a data architect recommend to maintain this information for the custom pricing engine that is to be built in Salesforce?

A. Configure the pricing criteria in price books.

B. Maintain required pricing criteria in custom metadata types.

C. Assign the pricing criteria within custom pricing engine.

D. Create a custom object to maintain the pricing criteria.

Universal Containers (UC) is migrating data from legacy system to Salesforce. During data analysis it was discovered that data types of fields being migrated do not match with Salesforce data types.
Which solution should a data architect use to ensure successful data migrations?

A. Migrate legacy data to a staging database for mapping then leverage an ETL tool to transform the data and load into Salesforce.

B. Migrate the legacy data leveraging an ETL tool to transform data types and load data into Salesforce.

C. Export legacy data into CSV files and leverage data loader to load data into Salesforce.

D. Export legacy data into the staging database and leverage stored procedures to transform data types before loading into Salesforce.

Northern Trail Outfitters (NTO) has outgrown its current Salesforce org and will be migrating to a new org shortly. As part of this process, NTO will be migrating all of its metadata and data. NTO's data model in the source org has a complex relationship hierarchy with several master-detail and lookup relationships across objects, which should be maintained in the target org.
Which three things should a data architect do to maintain the relationship hierarchy during migration? (Choose three.)

A. Redefine the master-detail relationship fields to lookup relationship fields in the target org.

B. Use Data Loader to export the data from the source org and then import/upsert into the target org in sequential order.

C. Keep the relationship fields populated with the source record IDs in the import file.

D. Replace source record IDs with new record IDs from the target org in the import file.

E. Create an external ID field for each object in the target org and map source record IDs to this field.

Universal Containers (UC) has millions of case records with case history and service level agreement data. UC's compliance team would like historical cases to be accessible for 10 years for audit purposes.
What solution should a data architect recommend?

A. Purchase more data storage to support the case object.

B. Use a custom big object to store archived case data.

C. Archive case data using a Salesforce Archival solution.

D. Use a custom object to store archived case data.

Universal Containers (UC) Is migrating data from a legacy system to Salesforce. UC would like to preserve the following information on records being migrated:
1. Date time stamps for created date and last modified date
2. Ownership of records belonging to inactive users being migrated to Salesforce
Which two solutions should a data architect recommend to preserve date timestamps and ownership on records? (Choose two.)

A. Log a case with Salesforce to allow updating these fields.

B. Enable Modify All and View All permissions.

C. Enable Update Records with Inactive Owners permission.

D. Enable Set Audit Fields upon Record Creation permission.

Universal Containers (UC) has lead assignment rules to assign leads to owners. Leads not routed by assignment rules are assigned to a dummy user. Sales rep are complaining of high load times and issues with accessing leads assigned to the dummy user.
What should a data architect recommend to solve these performance issues?

A. Assign dummy user last role in role hierarchy.

B. Assign dummy user to highest role in role hierarchy.

C. Periodically delete leads to reduce number of leads.

D. Create multiple dummy user and assign leads to them.

Universal Containers (UC) is implementing Salesforce and will be using Salesforce to track customer complaints, provide white papers on products, and provide subscription based support.
Which license type will UC users need to fulfill UC's requirements?

A. Sales Cloud License

B. Salesforce License

C. Service Cloud License

D. Lightning Platform Starter License

Universal Container has implemented Sales Cloud to manage patient and related health records. During a recent security audit of the system, it was discovered that some standard and custom fields need to encrypted.
Which solution should a data architect recommend to encrypt existing fields?

A. Implement shield platform encryption to encrypt custom and standard fields.

B. Export data out of Salesforce and encrypt custom and standard fields.

C. Implement classic encryption to encrypt custom and standard fields.

D. Use Apex Crypto Class to encrypt custom and standard fields.

Universal Containers (UC) uses the following Salesforce products:
Sales Cloud for customer management.
Marketing Cloud for marketing.
Einstein Analytics for business reporting.
UC occasionally gets a list of prospects from third-party sources as comma-separated values (CSV) files for marketing purposes. Historically, UC would load these contacts into Lead object in Salesforce and sync to Marketing cloud to send marketing communications. The number of records in the Lead object has grown over time and has been consuming large amounts of storage in Sales Cloud. UC is looking for recommendations to reduce the storage and advice on how to optimize the marketing process.
What should a data architect recommend to UC in order to immediately avoid storage issues in the future?

A. Load the CSV files in an external database and sync with Marketing Cloud prior to sending marketing communications.

B. Continue to use the existing process to use Lead object to sync with Marketing Cloud and delete Lead records from Sales Cloud after the sync is complete.

C. Load the contacts directly to Marketing Cloud and have a reconciliation process to track prospects that are converted to customers.

D. Load the CSV files in Einstein Analytics and sync with Marketing Cloud prior to sending marketing communications.

A large retail company has recently chosen Salesforce as Its CRM solution. They have the following record counts:
2,500,000 Accounts
25,000,000 Contacts
When doing an initial performance test, the data architect noticed an extremely slow response-time for reports and list views.
What should a data architect do to solve the performance issues?

A. Create a Skinny Table to represent Account and Contact objects.

B. Limit data loading to the 2,000 most recently created records.

C. Add Custom Indexes on frequently searched Account and Contact fields.

D. Load only data that the user is permitted to access.

A large automobile company has implemented Salesforce for its sales associates. Leads flow from its website to Salesforce using a batch integration in Salesforce. The batch job converts the leads to Accounts in Salesforce. Customers visiting their retail stores are also created in Salesforce as Accounts.
The company has noticed a large number of duplicate Accounts in Salesforce. On analysis, it was found that certain customers could interact with its website and also visit the store. The sales associates use Global Search to search for customers in Salesforce before they create the customers.
Which option should a data architect choose to implement to avoid duplicates?

A. Develop an Apex class that searches for duplicates and removes them nightly.

B. Build a custom search functionality that allows sales associates to search for customer in real time upon visiting their retail stores.

C. Leverage duplicate rules in Salesforce to validate duplicates during the account creation process.

D. Implement an MDM solution to validate the customer information before creating Accounts in Salesforce.

Universal Containers (UC) would like to build a Human Resources application on Salesforce to manage employee details, payroll, and hiring efforts. To adequately maintain and store the relevant data, the application will need to leverage 45 custom objects. In addition to this, UC expects roughly 20,000 API calls into Salesforce from an on-premise application dally.
Which license type should a data architect recommend that best fits these requirements?

A. Lightning Platform Plus

B. Service Cloud

C. Lightning External Apps Starter

D. Lightning Platform Starter

Northern Trail Outfitters (NTO) is in the process of evaluating big objects to store large amounts of asset data from an external system. NTO will need to report on this asset data weekly.
Which two native tools should a data architect recommend to achieve this reporting requirement? (Choose two.)

A. Standard SOQL queries

B. Async SOQL with a custom object

C. Standard reports and dashboards

D. Einstein Analytics

A customer is operating in a highly regulated industry and is planning to implement Salesforce. The customer information maintained in Salesforce. includes the following:
1. Personally Identifiable information (PII)
2. IP restrictions on profiles organized by geographic location
3. Financial records that need to be private and accessible only by the assigned sales associate
Enterprise Security has mandated access to be restricted to users within a specific geography with detailed monitoring of user activity. Additionally, users should not be allowed to export information from Salesforce.
Which three Salesforce Shield capabilities should a data architect recommend? (Choose three.)

A. Event monitoring to monitor all user activity.

B. Encrypt sensitive customer information maintained in Salesforce.

C. Prevent sales users access to customer PII information.

D. Restrict access to Salesforce from users outside specific geography.

E. Transaction Security policies to prevent export of Salesforce data.

Universal Containers (UC) needs to run monthly and yearly reports on opportunities and orders for sales reporting. There are 5 million opportunities and 10 million orders. Sales users are complaining that the report will regularly timeout.
What is the fastest and most effective way for a data architect to solve the time-out issue?

A. Create a skinny table in Salesforce, and copy order and opportunity fields into the skinny table and create the required reports on it.

B. Extract opportunity and order data from Salesforce, and use a third-party reporting tool to run reports outside of Salesforce.

C. Create custom fields on opportunity, and copy data from order into those custom fields and run all reports on Opportunity object.

D. Create an aggregate custom object that summarizes the monthly and yearly values into the required format for the required reports.

Universal Containers (UC) is in the process of selling half of its company. As part of this split, UC’s main Salesforce org will be divided into two orgs: Org A and Org B. UC has delivered these requirements to its data architect:
1. The data model for Org B will drastically change with different objects, fields, and picklist values.
2. Three million records will need to be migrated from Org A to Org B for compliance reasons.
3. The migration will need occur within the next two months, prior to the spilt.
Which migration strategy should a data architect use to successfully migrate the data?

A. Use an ETL tool to orchestrate the migration.

B. Write a script to use the Bulk API.

C. Use the Salesforce CLI to query, export, and import.

D. Use Data Loader for export and Data Import Wizard for import.

The data architect for Universal Containers has written a SOQL query that will return all records from the Task object that do not have a value in the whatID field:
SELECT ID, Description, subject FROM Task WHERE WhatID != NULL
When the data architect uses the query to select values for a process, a time-out error occurs.
What does the data architect need to change to make this query more performant?

A. Change the WHERE clause to filter by a deterministic defined value.

B. Change query to SOSL.

C. Remove description from the requested field set.

D. Add LIMIT 100 to the query.

Universal Containers (UC) is in the process of implementing an enterprise data warehouse (EDW). UC needs to extract 100 million records from Salesforce for migration to the EDW.
What data extraction strategy should a data architect use for maximum performance?

A. Utilize PK Chunking with the Bulk API.

B. Install a third-party AppExchange tool.

C. Use the Bulk API in parallel mode.

D. Call the REST API in successive queries.

During the implementation of Salesforce, a customer has the following requirements for Sales Order:
1. Sales Order information needs to be shown to users in Salesforce.
2. Sales Orders are maintained in the on-premise enterprise resource planning (ERP).
3. Sales Order information has more than 150 million records.
4. Sales Orders will not be updated in Salesforce.
What should a data architect recommend for maintaining Sales Orders in Salesforce?

A. Use custom objects to maintain Sales Orders in Salesforce.

B. Use external objects to maintain Sales Orders in Salesforce.

C. Use custom big objects to maintain Sales Orders in Salesforce.

D. Use Standard Order object to maintain Sale Orders in Salesforce.

Northern Trail Outfitters is migrating to Salesforce from a legacy CRM system that identifies the agent relationships in a look-up table.
What should the data architect do in order to migrate the data to Salesforce?

A. Migrate to Salesforce without a record owner.

B. Migrate the data and assign to a non-person system user.

C. Create custom object to store agent relationships.

D. Assign record owners based on relationship.

Universal Containers is migrating individual customers (B2C) data from legacy systems to Salesforce. There are millions of customers stored as accounts and contacts in the legacy database.
Which object model should a data architect configure within Salesforce?

A. Leverage a custom person account object in Salesforce.

B. Leverage a custom account and contact object in Salesforce.

C. Leverage the standard account and contact object in Salesforce.

D. Leverage the person account object in Salesforce.

Universal Containers has 30 million case records. The Case object has 80 fields. Agents are reporting performance Issues and time-outs while running case reports in the Salesforce org.
Which solution should a data architect recommend to improve reporting performance?

A. Contact Salesforce support to enable skinny table for cases.

B. Build reports using custom Lightning components.

C. Create a custom object to store aggregate data and run reports.

D. Move data off of the platform and run reporting outside Salesforce, and give access to reports.

Universal Containers (UC) has implemented Salesforce. UC is running out of storage and needs to have an archiving solution. UC would like to maintain two years of data in Salesforce and archive older data out of Salesforce.
Which solution should a data architect recommend as an archiving solution?

A. Build a batch job to move all records off platform, and delete all records from Salesforce.

B. Build a batch job to move two-year-old records off platform, and delete old records from Salesforce.

C. Build a batch job to move all records off platform, and delete old records from Salesforce.

D. Use a third-party backup solution to back up all data off platform.

As part of addressing General Data Protection Regulation (GDPR) requirements, Universal Containers (UC) plans to implement a data classification policy for all of its internal systems that store customer information including Salesforce.
What should a data architect recommend so that UC can easily classify customer information maintained in Salesforce under both standard and custom objects?

A. Use Data Classification metadata fields available in Field definition.

B. Build reports that contain customer data and classify manually.

C. Create a custom picklist field to capture classification of information on the Contact object.

D. Use an AppExchange product to classify fields based on policy.

Universal Containers (UC) has a very large and complex Salesforce org with hundreds of validation rules and triggers. The triggers are responsible for system updates and data manipulation as records are created or updated by users. A majority of the automation tools within UC's org were not designed to run during a data load. UC is importing 100,000 records into Salesforce across several objects over the weekend.
What should a data architect do to mitigate any unwanted results during the import?

A. Ensure validation rules, triggers, and other automation tools are disabled

B. Ensure duplication and matching rules are defined

C. Bulkify the triggers to handle import loads

D. Import the data is smaller batches over a 24-hour period

A large healthcare provider wishes to use Salesforce to track patient care. The following actors are in Salesforce:
1. Payment providers: Organizations who pay for the care to patients.
2. Doctors: They provide care plans for patients and need to support multiple patients. They are provided access to patient information.
3. Patients: These are individuals who need care.
A data architect needs to map the actors to Salesforce objects.
What should be the optimal selection by the data architect?

A. Patients as Person Accounts, Payment providers as Accounts, and Doctors as Person Accounts

B. Patients as Person Accounts, Payment providers as Accounts, and Doctors as Contacts

C. Patients as Contacts, Payment providers as Accounts, and Doctors as Accounts

D. Patients as Accounts, Payment providers as Accounts, and Doctors as Person Accounts

A casino is implementing Salesforce and is planning to build a customer 360-degree view for a customer who visits its resorts. The casino currently maintains the following systems that record customer activity:
1. Point-of-sale system: All purchases for a customer
2. Salesforce: Ail customer service activity and sales activities for a customer
3. Mobile app: All bookings, preferences, and browser activity for a customer
4. Marketing: All email, SMS, and social campaigns for a customer
Customer service agents using Salesforce would like to view the activities from all four systems to provide support to customers. The information has to be current and real time.
What strategy should the data architect implement to satisfy this requirement?

A. Use a customer data mart to create the 360-degree view of the customer.

B. Periodically upload summary information in Salesforce to build a 360-degree view.

C. Migrate customer activities from all four systems into Salesforce.

D. Explore external data sources in Salesforce to build a 360-degree view of the customer.

Northern Trail Outfitters (NTO) operates a majority of its business from a central Salesforce org. NTO also owns several secondary orgs that the service, finance, and marketing teams work out of. At the moment, there is no integration between central and secondary orgs, leading to data visibility issues.
Moving forward, NTO has identified that a hub-and-spoke model is the proper architecture to manage its data, where the central org is the hub and the secondary orgs are the spokes.
Which tool should a data architect use to orchestrate data between the hub org and spoke orgs?

A. A middleware solution that extracts and distributes data across both the hub and spokes.

B. Develop custom APIs to poll the spoke org for change data and push into the hub org.

C. Develop custom APIs to poll the hub org for change data and push into the spoke orgs.

D. A backup and archive solution that extracts and restores data across orgs.

Northern Trail Outfitters (NTO) wants to implement backup and restore for Salesforce data. Currently, it has data backup processes that runs weekly, which backs up all Salesforce data to an enterprise data warehouse (EDW). NTO wants to move to daily backups and provide restore capability to avoid any data loss in case of outage.
What should a data architect recommend for a daily backup and restore solution?

A. Change weekly backup process to daily backup, and implement a custom restore solution.

B. Use Bulk API to extract data on daily basis to EDW and REST API for restore.

C. Use ETL tool for backup and restore from EDW.

D. Use AppExchange package for backup and restore.

A large multinational B2C Salesforce customer is looking to implement their distributor management application in Salesforce. The application has the following capabilities:
1. Distributors create Sales Orders in Salesforce.
2. Sales Orders are based on Product prices applicable to their region.
3. Sales Orders are closed once they are fulfilled.
4. It is decided to maintain Sales Orders in Opportunities object.
How should the data architect model this requirement?

A. Create lookup to Custom Price object and share with distributors.

B. Manually update Opportunities with Prices applicable to distributors

C. Configure Price Books for each region and share with distributors.

D. Add custom fields in Opportunity and use triggers to update prices.

Universal Containers (UC) requires 2 years of customer related cases to be available on Salesforce for operational reporting. Any cases older than 2 years and up to 7 years need to be available on demand to service agents. UC creates 5 million cases per year.
Which two data archiving strategies should a data architect recommend? (Choose two.)

A. Sync cases older than 2 years to an external database and provide service agents access to the database.

B. Use Custom objects for cases older than 2 years and use a nightly batch to move them.

C. Use Heroku and external objects to display cases older than 2 years and the Bulk API to hard delete them from Salesforce.

D. Use Big objects for cases older than 2 years and use a nightly batch to move them.

Universal Containers needs to load a large volume of leads into Salesforce on a weekly basis. During this process the validation rules are disabled.
What should a data architect recommend to ensure data quality is maintained in Salesforce?

A. Allow validation rules to be activated during the load of leads into Salesforce.

B. Develop a custom Batch Apex process to improve quality once the load is completed.

C. Activate validation rules once the leads are loaded into Salesforce to maintain quality.

D. Ensure the lead data is preprocessed for quality before loading into Salesforce.

Universal Containers (UC) is migrating from a legacy system to Salesforce CRM. UC is concerned about the quality of data being entered by users and through external integrations.
Which two solutions should a data architect recommend to mitigate data quality issues? (Choose two.)

A. Leverage third-party AppExchange tools.

B. Leverage Apex to validate the format of data being entered via a mobile device.

C. Leverage validation rules and workflows.

D. Leverage picklist and lookup fields where possible.

Northern Trail Outfitters (NTO) needs to extract 50 million records from a custom object every day from its Salesforce org. NTO is facing query time-out issues while extracting these records.
What should a data architect recommend in order to get around the time-out issue?

A. Use a custom auto number and formula field to chunk records while extracting data,

B. Use the Rest API to extract data as it automatically chunks records by 200.

C. Use extract, transform, load (ETL) tool for extraction of records.

D. Ask Salesforce support to increase the query timeout value.

Northern Trail Outfitters (NTO) has been using Salesforce for Sales and Service for 10 years. For the past two years, the marketing group has noticed a rise from 0% to 35% in returned mail when sending mail using the contact information stored in Salesforce.
Which solution should the data architect use to reduce the amount of returned mail?

A. Email all customers and ask them to verify their information and to call NTO if their address is incorrect.

B. Delete contacts when the mail is returned to save postal costs for NTO.

C. Have the sales team call all existing customers and ask to verify the contact details.

D. Use a third-party data source to update the contact information in Salesforce.

Northern Trail Outfitters has implemented Salesforce for its sales associates nationwide. Senior management is concerned that the executive dashboards are not reliable for their real-time decision-making. On analysis, the team found the following issues with data entered in
Salesforce:
1. Information in certain records is incomplete.
2. Incorrect entry in certain fields causes records to be excluded in report filters.
3. Duplicate entries cause incorrect counts.
Which three steps should a data architect recommend to address the issues? (Choose three.)

A. Explore third-party data providers to enrich and augment information entered in Salesforce.

B. Build a sales data warehouse with purpose-built data marts for dashboards and senior management reporting.

C. Design and implement data-quality dashboard to monitor and act on records that are incomplete or incorrect.

D. Periodically export data to cleanse data and import them back into Salesforce for executive reports.

E. Leverage Salesforce features, such as validation rules, to avoid incomplete and incorrect records.

Universal Containers has a requirement to store more than 100 million records in Salesforce and needs to create a custom big object to support this business requirement.
Which two tools should a data architect use to build custom big object? (Choose two.)

A. Go to Big Object in Setup and select new to create big object.

B. Use Metadata API to create big object.

C. Go to Object Manager in Setup and select new to create big object.

D. Use DX to create big object.

A large Insurance provider is looking to implement Salesforce. The following conditions exist:
1. Multiple channels for lead acquisition
2. Duplicate leads across channels
3. Poor customer experience and higher costs
On analysis, it was found that there are duplicate leads that are resulting in multiple quotes and opportunities.
Which three actions should a data architect recommend to mitigate the issues? (Choose three.)

A. Implement third-party solution to dean and enrich lead data.

B. Implement de-duplication strategy to prevent duplicate leads.

C. Build a custom solution to identify and merge duplicate leads.

D. Standardize lead information across all channels.

E. Build process to manually search and merge duplicates.

A large retail B2C customer wants to build a 360-degree view of its customers for its call center agents. The customer information is currently maintained in the following systems:
1. Salesforce CRM
2. Custom billing solution
3. Customer master data management (MDM)
4. Contract management system
5. Marketing solution
What should a data architect recommend that would help uniquely identify the customer across multiple systems?

A. Store the Salesforce ID in all the solutions to identify the customer.

B. Create a custom field as external ID to maintain the customer ID from the MDM solution.

C. Create a custom object that will serve as a cross-reference for the customer ID.

D. Create a customer database, and use this ID in all systems.

Universal Containers is using Salesforce for Opportunity management and enterprise resource planning (ERP) for order management. Sales reps do not have access to the ERP and have no visibility into order status.
What solution should a data architect recommend to give the sales team visibility into order status?

A. Leverage Canvas to bring the order management UI in to the Salesforce tab.

B. Build real-time integration to pull order line items into Salesforce when viewing orders.

C. Build batch jobs to push order line items to Salesforce.

D. Leverage Salesforce Connect to bring the order line item from the legacy system to Salesforce.