After receiving approval from their team, a marketer scheduled a promotional email send. After the send was scheduled and the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A. Pending tab in Content Builder

B. Tracking tab in Journey Builder

C. Overview tab in Email Studio

Northern Trail Outfitters uses link aliases within the HTML versions of their emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with `Main Banner Top` in their most recent newsletter.
Where should the marketer find this information?

A. Tracking Click Activity tab > Link View

B. Tracking Job Links tab > URL ID

C. Tracking Overview tab > Clicks

D. Tracking Click Activity tab > Email Overlay View

An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
Which four elements are required for the creation of a dynamic content rule?

A. Attribute, Value, Operator, Content

B. Lists, Value, Operator, Images

C. Preferences, Value, Operator, Lists

D. Customers, Value, Operator, Content

Northern Trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A. SQL activity using data views

B. Audit Trail extract

C. Tracking Data extract

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A. Create CloudPages to collect and subscribe users.

B. Leverage Social Studio to capture email addresses.

C. Use Journey Builder to build an audience using Ad Studio.

Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio could they see the performance summary of the recent email send?

A. Send Performance tab

B. Overview tab within Tracking

C. Job Links tab within Tracking

D. Summary tab

Northern Trail Outfitters' wants to use a partner to develop dynamic emails. After submittal, the marketing team wants to make sure the emails are reviewed before approval.
What feature should they employ?

A. Standard Workflow Approval

B. Content Detective

C. Preview Tab

D. Two-Step Workflow Approval

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation. They added new fields to the Contact object for new marketing needs.
Which first step should the customer take to ensure the new fields are available to segment on in Marketing Cloud?

A. Edit the fields in the synchronized data source.

B. Create a new data extension with the new fields.

C. Create a data filter that includes the new fields.

A new data extension named `Orders` contains order data. One row is recorded for each customer's order. Customers can place multiple orders. The Orders data extension relates to other data extensions and contains the following fields:
✑ OrderNumber: a unique alphanumeric order number.
✑ CustomerID: a numeric customer identification number.
✑ OrderDate: the system date and time for the order.
✑ Instructions: an optional alphanumeric string that contains customer delivery notes.
What statement accurately reflects the configuration of the Orders data extension?

A. The OrderNumber field will be a Number data type field.

B. CustomerID will be used as the Primary Key.

C. OrderNumber will be used as the Primary Key.

D. All fields in the data extension are nullable.

A marketing manager notices emails cluttered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within a content slot?

A. Under user permissions, select limited template access.

B. Configure restrictions within a Content Area for approved block types.

C. Configure Content Blocks to only be usable within approved templates.

Northern Trail Outfitters is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used?

A. Schedule Starting Source > SQL Query Activity > File Transfer Activity

B. File Drop Starting Source > SQL Query Activity > File Transfer Activity

C. Schedule Starting Source > Data Extract Activity > File Transfer Activity

D. File Drop Starting Source > Data Extract Activity > File Transfer Activity

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.)

A. Subscribers who click on a specific link

B. Performance data on the Overview tab

C. Number of clicks from mobile devices

D. Images showing how the email rendered on different devices

A marketer wants to use personalization strings to create individualized content for an upcoming send.
Which three items should the marketer know when using personalization strings? (Choose three.)

A. Personalization strings are limited to profile attributes.

B. When using subscriber data, the attribute or field should have a default value.

C. Personalization strings are case sensitive.

D. Personalization strings can appear in the subject line or body of the email.

E. Personalization strings are enclosed by double percent symbols.

A marketer needs to share report results with a manager.
Which three options in Reports could be used to deliver the report? (Choose three.)

A. Save the report as a Snapshot.

B. Text a link to the report.

C. Email the report.

D. Notify the manager with a pop-up.

E. Save the report to an SFTP folder.

Northern Trail Outfitters wants to ensure a good user experience when subscribers read their emails.
What best practice should be employed?

A. Use one file type for all images in the email.

B. Keep total weight with images at 800KB or lower.

C. Increase DPI and file size for image display.

D. Rely on image-only emails to engage subscribers.

A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

A. Footer

B. Email Body

C. Envelope Content

D. Link Content

Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

A. AMPscript Lookups

B. Dynamic Content

C. Sender Profile

D. Delivery Profile

A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data.
Which two types of data could subscribers easily update via the default Profile Center? (Choose two.)

A. Order History

B. Email Address

C. Data Extension Fields

D. List Attributes

The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

A. Create a Text content block.

B. Create an Image content block.

C. Create an HTML content block.

D. Create a Free Form content block.

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A. Scoring Split

B. Engagement Split

C. Frequency Split

Northern Trail Outfitters wants to display the current date in order emails.
What could they use to display the date in real-time?

A. Live Content

B. Reference Content Block

C. AMPscript

D. Enhanced Dynamic Content

Northern Trail Outfitters wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, they include content specific to the company's loyalty and non-loyalty members.
How should the email be built?

A. Create a template and lock content in the template.

B. Create dynamic content with a SQL Query activity.

C. Create multiple versions of the email for loyalty and non-loyalty members.

D. Create a template-based email using dynamic content.

Leading up to various holiday seasons, Northern Trail Outfitters (NTO) plans to include special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A. Dynamic Content Block

B. Einstein Content Selection

C. Reference Content Block

Northern Trail Outfitters historically received a bulk data file from a vendor once per day in its Marketing Cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the files as they are received while minimizing rework?

A. Implement an API to start an automation with every file transfer.

B. Replace the Schedule with File Drop and use a filename pattern.

C. Replicate the automation and schedule them to execute every eight hours.

A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

A. To ensure data integrity

B. To determine the correct data type

C. To optimize import process speed

D. To save the data extension

Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?

A. Query Activity

B. Filter Activity

C. Synchronized Data

D. Data Filter

Northern Trail Outfitters (NTO) has created a dynamic content block that displays content based on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content.
How should NTO test that the content is displaying as intended?

A. Create an automation with a send activity that deploys test emails to a test data extension.

B. Cycle through each subscriber’s gear preference on the Preview and Test tab and send individual test emails.

C. Create a test data extension with all possible content variations and send a test email to that data extension.

D. Create a test list with all possible content variations and send test emails to that list.

A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring.
Which feature should improve Datorama Dashboard usability?

A. Campaigns

B. Sender Profile

C. Tags

An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? (Choose two.)

A. Set the column with Subscriber Key as Primary Key

B. Set the Email address column as Primary Key

C. Relate the Email Address to Subscriber Key

D. In Properties, check the ג€Is Sendableג€ option

Northern Trail Outfitters' branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)

A. Use custom corporate font to match their brand.

B. Add background colors that match branding.

C. Style alt text for when images do not display automatically.

D. Make the email completely image based.

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage
Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)

A. Subscriber can choose to be unsubscribed from all NTO publications.

B. Subscriber can choose which publications to unsubscribe from.

C. Subscriber can choose to be removed from the data extension.

D. Subscriber can choose to resubscribe to the list used for the send.

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?

A. Mobile-aware Design

B. Desktop-centric Design

C. Responsive Design

D. Static Design

A marketer is using list-based sending, and wants to segment subscribers who have a value of `EMEA` in the Region Attribute.
What tool will produce this audience?

A. Send Flow

B. Filters

C. SQL Query Activity

D. Audience Builder

Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

A. Customer ID is Primary Key and relates to Subscriber ID

B. Email Address is Primary Key and relates to Subscriber Key

C. Customer ID is Primary Key and relates to Subscriber Key

D. Email Address is Primary Key and relates to Subscriber ID

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A. Exclusion List

B. Suppression List

C. Domain Exclusion List

D. Exclusion Script

A marketer is building a highly personalized email which is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?

A. SQL Query Activity

B. File Trigger

C. Data Filter

D. Profile Management

Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. They want to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
Which tool should be used?

A. Send Flow

B. Automation Studio

C. Content Builder

D. Contact Builder

Northern Trail Outfitters sends a broadly targeted promotional email and notices a very high bounce rate compared to their typical sends.
What could be causing this spike in bounces?

A. They have sent too many emails recently around the same promotion.

B. They sent on a day with high email volume like black Friday.

C. They used “FREE” in the promotional content.

D. They sent to a large number of unengaged subscribers.

Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers?

A. Remove them from the list

B. Request they resubscribe

C. Send emails more frequently

D. Send emails less frequently

A marketing team wants to schedule automatic delivery of Datorama pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

A. File Transfer Activity in Automation Studio

B. Report Definition Activity in Automation Studio

C. Report Scheduling in Datorama Reports

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description `Address is non-existent at the domain`?

A. Undeliverable

B. Blocked Bounce

C. Hard Bounce

D. Soft Bounce

Northern Trail Outfitters receives nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platforms. These files contain only the previous days opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?

A. Import Activity Notification Settings

B. Configured Alert Manager Settings

C. Automation Notification Settings

Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

A. SQL Query Activity

B. Post to Facebook

C. Send SMS

D. Decision Split

E. Wait By Duration

Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a
Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?

A. Create a data extension with email address, reply date, and response fields as non-nullable.

B. Create a data extension with email address, reply date, and response fields as nullable.

C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.

D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A. Include a phone number to call.

B. Include the mailing address of the sender.

C. Ensure an opt-out link is present.

D. State why the subscriber is receiving the email.

Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a. m. The content of the email will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?

A. Recurring Send Schedule via Guided Send

B. Triggered Send

C. Send Email Activity

D. Send Flow

A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is `File Not Found.`
Which two steps should resolve the issue? (Choose two.)

A. Change the file format from ג€comma separated valueג€ to ג€tab delimited.ג€

B. Ensure the name of the file in the Import Activity matches the file name on the SFTP.

C. Use the Import Wizard to point to rename the file on the Enhanced SFTP.

D. Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.

Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line `NTO Spring Sale.`
What feature should be used to target these members?

A. SQL Query Activity

B. Group Refresh

C. Engagement Split

D. Email Send Report

A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All
Subscribers List as a Send Relationship.
Which two statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List? (Choose two.)

A. The email address and Subscriber Key will be added to the All Subscribers List.

B. The Primary Key and demographic data will be added to the All Subscribers List.

C. If the Customer_ID field does not exist on the All Subscribers List, the email send will fail.

D. The subscriber will be added to the All Subscribers List with a status of Active.

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 10 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to run the backup automatically?

A. SQL Query

B. Import File

C. Filter

D. Data Extract