A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?

A. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.

D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio.

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the journey source and transaction data extensions.
Which activity would they use to accomplish this?

A. Decision Split Activity using both Contact and Journey Data

B. Decision Split Activity using only Journey Data

C. Einstein Split Activity

D. Decision Split Activity using only Contact Data

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?

A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.

B. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com.

C. Links within emails will be wrapped with mail.nto.com, but images within Content Builder will use e.nto.com.

D. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?

A. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email

B. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email

C. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

D. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?

A. Create and execute a Data Filter on the _Click data view.

B. Create and execute a Subscriber Engagement report.

C. Create and execute a SQL Query against the _Click data view.

D. Create and execute a Tracking Extract.

A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose two.)

A. Ensure the values to log exist in the Additional Email Attributes.

B. Match an AMPscript variable name to a Send Log field.

C. Enable send logging to a data extension during send process.

D. Use the WriteToLog() AMPscript function the content.

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a
Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

A. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.

B. Create a file drop automation which includes an Import File Activity and Send Email Activity.

C. Create a scheduled monthly automation which includes an Import File Activity and triggered send.

D. Create a file drop automation which includes an Import File Activity and triggered send.

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific Publication List.
Which Data View could they use to achieve this?

A. _Subscribers

B. _PublicationSubscriber

C. _EnterpriseAttribute

D. _ListSubscribers

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet these criteria?

A. Query all subscribers from the Sent Data View when creating the send.

B. Create an exclusion data extension populated with the identified subscribers.

C. Create a suppression list populated with the identified subscribers.

D. Import the identified subscribers into a list when creating the send.

A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud.
Which three steps should the consultant use in the solution? (Choose three.)

A. Put a SOAP API in place via the Marketing Cloud API.

B. Write an Apex Trigger on the Lead Object.

C. Create the Triggered Send Definition in the Marketing Cloud.

D. Create the Triggered Send Definition in the Sales Cloud.

E. Enable Triggered Sends on the Lead Object in configuration.

Which three statements are correct about Data Designer? (Choose three.)

A. Each attribute group contains one data extension, and each data extension can include up to 50 attributes.

B. Each attribute group can contain multiple lists, and each list can include multiple attributes.

C. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attribute groups.

D. Each attribute group can contain multiple data extensions, and each data extension can include multiple attributes.

E. Data extensions should be linked directly to the contact record prior to being linked to different data extensions.

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? (Choose two.)

A. Data Designer

B. Cloud Pages

C. Web Analytics Connector

D. Content Builder

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response? (Choose two.)

A. Next keyword was not specified on the outbound message.

B. Response contained ג€stopג€ in the message content.

C. Responses are not sent within 24 hours of the outbound message.

D. Responses are sent after the 60 minute conversation window.

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked? (Choose two.)

A. Can they provide access for Marketing Cloud to update the DNS records?

B. Does their company allow delegation of subdomains to third parties?

C. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

D. Are they able to modify their domain configuration’s DNS entries?

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

A. Data Views

B. Tracking Extract

C. Send Log

D. Recent Email Send Report

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?

A. Preference center is too strict.

B. High Watermark if journey builder.

C. Email frequency too high.

D. Deliverability issues on account.

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound
Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

A. Refresh Mobile Filtered List and Outbound Send

B. Import Mobile Contacts and Outbound Send

C. Import Mobile Contacts and Send SMS

D. Refresh Mobile Filtered List and Send SMS

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information:
✑ Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal.
✑ Order_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount.
✑ Products: ProductID, SKU, Name, Description, Cost, Price.
Which two actions should be taken in Data Designer? (Choose two.)

A. Create a one-to-many relationship between Orders and Order_Details.

B. Create a one-to-one relationship between Orders and Order_Details.

C. Create a one-to-one relationship between Order_Details and Products.

D. Create a one-to-one relationship between the contact record and Order_Details.

A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? (Choose two.)

A. The consultant should enable deep linking in Marketing Cloud Connect configuration.

B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which three settings should be confirmed? (Choose three.)

A. Reply Mail Management (RMM) is configured for the customer’s account.

B. The RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.

C. An email address was provided as the Routing Address for Remaining Replies.

D. The RMM setting ‘Unsubscribe Manual Requests’ is set to YES.

E. The subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe.

Northern Trail Outfitters stores birthdate on the contact object in the Salesforce CRM. They want to inject the contact into a journey on their birthday.
Which two Journey Builder entry process configurations allow for an injection using the customer's birthday? (Choose two.)

A. An automation with query activity using Contact object Synchronized Data Extension then Journey Entry Activity

B. Journey Builder Date Based Event using Contact Data related to Synchronized Data Source Attribute Group

C. DMP Entry Event from Audience Studio using Date of Birthday equal to Today Segmentation

D. Salesforce Data Entry event with filter criteria on Contact Object where ‘Date of Birthday equal to Today’

ABC Company wants to automate the sending of shipping notices and a customer survey.
- Shipping notices will be sent once a day.
- The shipping file will be placed on the FTP some time after 4:00 p.m.
- The shipping data will be sorted in the Shipping Notice data extension.
- A field in the data extension will contain the shipping date.
- The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
A.
 
B.
 
C.
 
D.
 

A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? (Choose two.)

A. A form hosted on the company website that fires the entry event via SOAP API.

B. A form hosted on the company website that fires the entry event via REST API.

C. A SmartCapture form hosted in CloudPages that updates a Profile attribute.

D. A SmartCapture form hosted in CloudPage that populates the entry source.

A customer provides a file containing only new and updated subscriber records exported from its marketing database.
✑ The file will be uploaded to the customer's Enhanced FTP automatically at 3 a.m. daily.
✑ The customer requires that the import completes prior to 4 a.m.
✑ On average, the file will contain about two million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?

A. Import the file into a list, using the ‘update only’ method.

B. Import the file into a list, using the ‘add and update’ method.

C. Import the file into a data extension, using the ‘add and update’ method.

D. Import the file into a data extension, using the ‘overwrite’ method.

An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?

A. Configure link wrapping to redirect to the business unit’s subdomain

B. Configure custom Reply Mail Management for the business unit’s subdomain

C. Delegate a specific subdomain to the Marketing Cloud name servers

D. Route the domain through an IP address unique to the business unit

A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?

A. Guide Template Language

B. Substitution Strings

C. Dynamic Content Areas

D. Personalization Strings

After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.
Which configuration in Marketing Cloud should the customer verify?

A. Report is saved in Standard Salesforce folder.

B. Email Address column is included in the report used for sending.

C. Required profile attributes are properly mapped.

D. Sendable data extension is saved in the Salesforce Data Extensions folder.

Northern Trail Outfitters (NTO) wants to send using the From Address of
marketing@email.nto.com
. They will then automatically forward replies to
customerservice@nto.com
. NTO also wants to include an automatic reply to the customer's email address
customer@example.com
.
Which email address would appear as the From Address for the automatic reply to the customer?

A. reply@marketingcloud.com

B. marketing@email.nto.com

C. customerservice@nto.com

D. customer@example.com

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

D. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? (Choose two.)

A. Administrator

B. Data Manager

C. Content Creator

D. Analyst

Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeroes, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?

A. Number

B. Text (15)

C. Decimal (15,2)

D. Decimal (15,0)

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending.
The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution? (Choose three.)

A. Does someone need to be notified if an error happens on import?

B. Will the file have more than 5,000 rows?

C. Does the file have demographic data?

D. Is the data file a delta or a historical file?

E. Will the data file be placed on the SFTP at the same time daily?

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

A. Create a new Import to populate subscriber email addresses into All Subscribers.

B. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.

C. Create a new Attribute Group referencing all email address fields in Data Designer.

D. Add all email address fields into the Contact Configuration screen in the correct order.

A customer plans to configure multiple Business Units (BU) to support the digital marketing efforts of five international offices.
Which reason warrants this implementation?

A. Support non-English responses with Reply Mail Management.

B. Localized language and display options based on location and culture.

C. Localized physical mailing address displayed in the default email footer.

D. Tracking information for campaigns sent by each office.

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?

A. Use a query activity to populate the auto-suppression

B. Use Einstein Segment Recommendations

C. Use an import activity to import a file from the SFTP

D. Use the Import Wizard in Automation Studio

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? (Choose two.)

A. The email will avoid detection by various SPAM filters.

B. Open and click activity are tracked in either version.

C. An auto-generated text version will be sent with your HTML email.

D. A custom text version will be sent with your HTML email.

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to `˜shipped' that day through a journey.
Which two methods should be used to filter entry into the journey? (Choose two.)

A. Entry Source Filter

B. Decision Split

C. SQL Query

D. Filter Activity

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

B. Create and send to a sendable data extension containing those needed fields using a query activity.

C. Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.

D. Use the LookUp AMPscript function in the email to pull the fields from the data extensions for each subscriber.

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Send Flow process.
How should the consultant meet this requirement?

A. Assign the integrated user the Marketing Cloud for AppExchange User permission in Sales Cloud.

B. Create data validation rules for the integrated user in Sales Cloud.

C. Create a Salesforce Data Extension for the user to select during a Send Flow.

D. Add custom VisualForce Page to the page layouts in Marketing Cloud.

A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?

A. One-to-Many Relationship

B. Many-to-One Relationship

C. Many-to-Many Relationship

D. One-to-One Relationship

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A. Implement a new SSL Certificate for the new brand.

B. Request a second SAP for the existing business unit.

C. Create a new business unit for the new brand.

D. Request a Private Domain to be added to the existing business unit.

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

A. TransformJSON() AMPscript Function

B. ParseJSON content block within Content Builder

C. BuildRowSetFromJSON() AMPscript Function

D. SSJS platform function ParseJSON

Which three statements are correct regarding the automation tools in Marketing Cloud? (Choose three.)

A. Journey Builder and Automation Studio allow users to define the parameters for a send within the tool.

B. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.

C. Automation Studio and Journey Builder allow users to define a wait activity based on duration.

D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.

E. Journey Builder allows users to update a contact record in a journey or import data into a data extension.

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose two.)

A. Individual Level Tracking was not selected in Marketing Cloud Configuration

B. Email Address was used as Subscriber Key

C. Synchronized Data Sources only push data every 15 minutes

D. ContactID was used as Subscriber Key

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement? (Choose two.)

A. Suppression List

B. Auto-Suppression List

C. Domain Exclusion

D. Publication List

A company collects subscriptions on its website. It does the following:
✑ Compiles that subscription list in a database in the website Content Management System (CMS).
✑ Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
Uses Marketing Cloud as the database of record.
 
✑ Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?

A. File Transfer > Import File > Measures > Send Email

B. File Transfer > SQL Query > Measures > Send Email

C. File Transfer > Data Extract > Filters > Send Email

D. File Transfer > Import File > SQL Query > Send Email

Customer Event gathers data through a tablet-based webform as part of a raffle into a data extension. Winner is randomly selected. After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define two things necessary. (Choose two.)

A. Data extension with opt in status

B. SmartCapture

C. WebCollect

D. Send email activity which contains a link to subscription center

A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to held status within the last
60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.

B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

C. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

D. Use Data Extension Extract and Import activities from Automation Studio to inject the subscriber into a CloudPage used as an Entry Source by Journey Builder.

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What should be recommended?

A. Push each new record into Marketing Cloud via Platform Event API on form submit.

B. Create this as a Journey Data Source via Journey Builder.

C. Recreate this external web form inside Marketing Cloud.

D. Perform a daily bulk export to SFTP for import via Automation.

ABC Company wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

A. A user-initiated message to send an email to customers who made a purchase daily.

B. Triggered Import – user initiated send (not scheduled).

C. A scheduled automation to send emails to customers who made a purchase daily.